CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This articles breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Reverse ETL: What it is, what it isn’t, and where it fits into the data landscape in 2023
Reverse ETL is a process in which data is delivered from a data warehouse to the business applications where non-technical teams can put it to use. By piping data from a data warehouse to downstream business systems, reverse ETL tools fill the gap between data storage and activation.
mParticle is now available for purchase on AWS Marketplace
mParticle is now available on AWS Marketplace, which means it is easier than ever for organizations to transform cross-channel, first-party data into deeper insights and better outcomes by connecting mParticle with 300+ integration partners, including Amazon Kinesis, RedShift, Mixpanel, Zendesk and Braze.
What I learned at MAU Vegas 2022
I had the chance to attend MAU Vegas 2022 and gather insights from a variety of mobile marketing experts. Here's what I learned.
Take mParticle for a spin with our new Free Trial and Growth Tier
mParticle's mission is to make customer data more accessible and actionable for the whole company, and this includes companies of all sizes. To that end, we're excited to announce our Free Trial and Growth Tier offerings.
The Connected Awards 2022
We're excited to announce the inaugural Connected Awards, created to recognize the individuals behind some of the most beloved brands in the world.
From talking points to tangible outcomes: How we built an engineering culture that actually works
A strong “culture” is something every Engineering team touts, but often this amounts to flowery words in a mission statement. In my experience at mParticle, I’ve noticed that our culture is understood, practiced, and visible every day. Here are four key reasons why.
Podcast: mParticle CEO Michael Katz on the Group Chat podcast
mParticle CEO Michael Katz joins Drama, Dee, and Anand on the Group Chat podcast to talk about customer data platforms and the future of mParticle.
mParticle Women in Leadership: Jillian Burnett
For the second installment of mParticle's Women in Leadership series, I spoke with Jillian Burnett, SVP of Customer Success at mParticle. Jillian shares how she manages her time across competing priorities, tips on setting yourself up for new opportunities, and more.
Meet Higgs! mParticle's new brand character
We recently introduced Higgs, our new brand character. Here's a walkthrough of why we created Higgs, our design process from prototype to final version, and what Higgs means for mParticle.
mParticle Women in Leadership: Karen Gallantry
For the first installment of mParticle's Women in Leadership series, we speak with mParticle Chief Revenue Officer Karen Gallantry. Karen discusses the habits that help her allocate time efficiently, the best advice she's received, book recommendations, and more.
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.
Why I’m Here — I’ve joined mParticle to build the future of customer relationships
Access to accurate customer data, and the ability to turn it into actions that benefit customers, is the future of customer relationships. In this post, Katie Cerar discusses how she'll be helping brands build that future as Head of Product Strategy at mParticle.