Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.
Implement a CDP with ease using mParticle's sample applications
Developers rarely look forward to integrating third-party systems into their projects. The learning curve to understand vendor platforms is time-consuming and diverts attention away from more interesting product initiatives. Our sample applications address this problem by helping developers understand how mParticle works on various platforms and providing production-quality, copy/paste-ready code to implement our CDP with ease.
The Connected Awards 2022
We're excited to announce the inaugural Connected Awards, created to recognize the individuals behind some of the most beloved brands in the world.
From talking points to tangible outcomes: How we built an engineering culture that actually works
A strong “culture” is something every Engineering team touts, but often this amounts to flowery words in a mission statement. In my experience at mParticle, I’ve noticed that our culture is understood, practiced, and visible every day. Here are four key reasons why.
Podcast: mParticle CEO Michael Katz on the Group Chat podcast
mParticle CEO Michael Katz joins Drama, Dee, and Anand on the Group Chat podcast to talk about customer data platforms and the future of mParticle.
mParticle Women in Leadership: Jillian Burnett
For the second installment of mParticle's Women in Leadership series, I spoke with Jillian Burnett, SVP of Customer Success at mParticle. Jillian shares how she manages her time across competing priorities, tips on setting yourself up for new opportunities, and more.
Meet Higgs! mParticle's new brand character
We recently introduced Higgs, our new brand character. Here's a walkthrough of why we created Higgs, our design process from prototype to final version, and what Higgs means for mParticle.
mParticle Women in Leadership: Karen Gallantry
For the first installment of mParticle's Women in Leadership series, we speak with mParticle Chief Revenue Officer Karen Gallantry. Karen discusses the habits that help her allocate time efficiently, the best advice she's received, book recommendations, and more.
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.
Why I’m Here — I’ve joined mParticle to build the future of customer relationships
Access to accurate customer data, and the ability to turn it into actions that benefit customers, is the future of customer relationships. In this post, Katie Cerar discusses how she'll be helping brands build that future as Head of Product Strategy at mParticle.
mParticle's Series E: The rise of Customer Data Infrastructure
mParticle CEO Michael Katz discusses the company's latest funding round, sharing the company's growth thus far and future trajectory.
Announcing the Pathways Partner Program and Partner Portal
mParticle is excited to announce our new Pathways Partner Program and Partner Portal, which will allow mParticle partners to access platform enablement and certification, co-marketing initiatives, co-branded collateral creations, and opportunity referrals in a central system.
Celebrating one year of Tech for Black Founders
This Juneteenth marks the one-year anniversary of Tech for Black Founders. We wanted to take this opportunity to highlight what the program has helped Black-led companies achieve thus far and celebrate the program's mission for the future.