mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP
Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements
First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT
MarTech Interview With Michael Katz, CEO And Co-Founder Of mParticle
The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first. Michael Katz, CEO and Co-founder of mParticle dives into more detail in this interview with MarTech Series.
Four Ways Brands Can Use Customer Data To Help Accelerate The Resurgence Of Offline Experiences Post-Covid
Co-founder and CEO of mParticle, Michael Katz, breaks down how brands can return from the pandemic stronger than before in this contribution to Forbes Technology Council.
mParticle Names Chee Chew as Chief Product Officer
Former Twilio Executive Joins Largest Independent Customer Data Infrastructure Company; Brings Deep Expertise in Customer Experience
mParticle and Zendesk Collaborate to Deliver Personalized Customer Service
mParticle Empowers Brands to Improve the Customer Experience by Making the Most Relevant User Data Available in Real-Time to Zendesk
Giant Eagle spreads omnichannel personalization wings
Dan Berthiaume, Senior Editor of Technology at Chain Store Age provides detailed coverage of how Giant Eagle is leveraging mParticle to power omnichannel personalization initiatives.
mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors
Kelleher is Appointed to the Board as Company Experiences Record Growth as Industry Tailwinds Accelerate.
mParticle achieves AWS Travel and Hospitality Competency status
mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.
mParticle launches open-source data validation tools
Toolset includes new APIs and Smartype, a new product to help engineers ensure proper event collection at run time, now in beta.
Extraordinary times: COVID-19
Being "enterprise-ready" has been central to our commitment to each of our customers since mParticle's inception; this means being prepared in extraordinary times and reducing the number of unknown unknowns through the implementation of key policies, such as disaster recovery and business continuity plans.
mParticle raises $45 million Series D and announces LiveRamp partnership for new audience reach extension capabilities
mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp to help brands deliver privacy-friendly personalization at an unprecedented scale.