News

Media Coverage

Employers offer "pawternity" benefits to attract animal lovers

CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.

Media Coverage

How Direct-to-Consumer Brands Are Upending Marketing

By taking advantage of new data streams, DTC companies have built personalized customer relationship strategies that are responsive to every consumer interaction — regardless of where it occurs.

Media Coverage

CDP Deployment, part 1: Getting off to the right start

This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.

Media Coverage

Everyone wants to be a CDP. Here's who is.

While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.

Media Coverage

What is privacy by design? A deeper dive into this GDPR requirement

Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.

Media Coverage

GDPR introduces a new job position: The data protection officer

IAPP says that as many as 75,000 DPOs may be required worldwide to comply with the regulation.

Media Coverage

New report: Number of Customer Data Platforms doubled in the last year

The CDP is gaining steam, as more mDMPs join the market.

Media Coverage

The MarTech Minute: mParticle/Drawbridge

The companies say the alliance will give brands, developers and publishers a simplified workflow to enhance and extend their customer data by leveraging Drawbridge’s Connected Consumer Graph.

Media Coverage

How to beat the mobile SDK tax

Learn how you can use SDKs to add capabilities to your app without having to pay for it later.

Media Coverage

Do I need a CDP? What kind?

But you’re still wondering whether CDP is the right solution for you. Why not a CRM or a Marketing Cloud that lets you do all that in other ways? This article helps you explore if you need a CDP and what kind.

Media Coverage

Urban Airship and mParticle deepen integration to form strategic partnership

Urban Airship, the leading mobile engagement platform, and mParticle, the leading data platform for mobile apps, today announced a strategic partnership to make real-time, user-centric mobile data immediately actionable across a wide range of business systems.

Media Coverage

mParticle now supports Roku

mParticle has introduced support for Roku to help collate customer data

Media Coverage

Drawbridge and mParticle announce partnership

Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.

Media Coverage

mParticle raises $35 million Series C to accelerate growth of its customer data platform

mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.

Media Coverage

mParticle raises $17.5 million Series B

mParticle, the leading customer data platform, announced a $17.5 million Series B, led by new investor, Bain Capital.

Media Coverage

Too many marketers not ready for European’s looming digital privacy law

The GDPR is on the top of marketers’ minds as more and more are realizing their data infrastructure and processing are not up to snuff.

Media Coverage

mParticle raises $35 million Series C

mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.

Media Coverage

Mobile DMPs nudge their way onto the ad-tech scene

Four new mDMPs hit the market this year as tech companies look to meet the demands of marketers looking to activate their mobile data.

Media Coverage

Should publishers choose mobile apps or mobile web?

Native apps have the ability to offer users a much richer experience by accessing device functionality not available via mobile web, providing publishers with entirely new data to act upon.

Media Coverage

Mobile is eating everything including ad-tech

Mobile is the most persistent channel marketers have ever seen. This change is pushing towards the consolidation of ad tech as more and more ad tech companies are failing to make the shift towards mobile.

Media Coverage

What GDPR costs digital media and technology companies

With GDPR enforcement approaching fast, companies across the digital media, tech, and data ecosystem are in overdrive investing in tech upgrades and product and process changes for scrutiny by the EU.

Media Coverage

Featured in Adexchanger: Marketing data’s third wave

mParticle CEO and Co-founder, Michael Katz, shares his view on the three waves of marketing technology and what differentiates this third era from the rest.

Media Coverage

Podcast: mParticle vs. Mobile data fragmentation

In this episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, a startup that consolidates data feeds in the fragmented app ecosystem.

Media Coverage

It always make sense for apps to send personalized messages…except when it doesn’t

Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.

Media Coverage

Audience suppression helps SeatGeek make efficient Snapchat buys

SeatGeek expands their Snapchat programmatic buying while reducing their spend by using mParticle to avoid serving ads to audiences that have already downloaded the app automatically.

Media Coverage

Pinterest adding 15 ad-tech companies to beef up its data and measurement game

Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.

Media Coverage

Meet the 26 trailblazers revolutionizing the field of marketing technology

AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.

Media Coverage

What marketers need to know about how GDPR will impact mobile advertising

GDPR is fast approaching and is already changing the way companies are collecting and using customer data to create targeted advertisements. Mobile companies in particular will see themselves affected. Learn what companies are doing to prepare for GDPR.

Awards

mParticle receives Mobile Customer Experience Innovation award

The Compass Intelligence Awards recognize the top innovators, technologies, best-in-class solutions and products, and leaders in the mobile, IoT, and emerging technology industries.

Media Coverage

mParticle hires John Sedlak as Chief Revenue Officer

mParticle has expanded its executive team with the addition of John Sedlak as CRO. Sedlak was formerly at Adobe.

Press Releases

mParticle launches Partner Certification Program

mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.

Press Releases

OpenGDPR: Integrated GDPR compliance

mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.