mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
ManoMano, Europe’s Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platform
Newly minted unicorn leverages customer data to drive hyperscale growth.
mParticle CEO Michael Katz On Living In The CDP Era
The new episode of the AdExchanger Talks podcast discusses CDPs and how mParticle fits into the data landscape with special guest Michael Katz.
mParticle Introduces New Feature to Help Global Brands Reduce Compliance Risk and Maintain Consumer Rights Under GDPR and CCPA/CPRA
Data Subject Rights Forwarding Feature Automates the Intensive and Error-Prone Task of Administering Data Deletion Requests.
mParticle Announces Appointment of Reshma Saujani to Board of Directors
Saujani's addition bolsters mParticle's position as a leader in developer-oriented customer data infrastructure.
mParticle Announces Expansion into Asia Pacific and Japan
Global Brands Select Leading CDP Provider to Accelerate Customer Data Strategies
mParticle Launches Calculated Attributes
mParticle Calculated Attributes will enable Product Managers and Marketers to quickly generate insights from customer data without tapping technical resources. Calcualted Attribes offer a no-code approach to customer data infrastructure, giving teams a single source of truth for customer insights.
18Birdies Hits a Hole in One by Selecting mParticle as Customer Data Infrastructure
#1 Rated Golf App Leverages Customer Data to Grow Golfer Participation and Loyalty
mParticle Expands C-Suite on Heels of $150 Million Series E Funding
Customer Data Infrastructure Company Continues to Build Out Its Executive Leadership Team As It Prepares for Next Wave of Growth
UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey
From Bananas and Baby Food to Biscuits and Bubbly: mParticle Customer Data Infrastructure to Support a Rewarding Customer Experience from Order to Delivery.
Do You Need a CDP? And Other Data Mysteries
Datanami's Alex Wood breaks down how to determine whether you need a Customer Data Platform amongst your existing infrastructure.
Jack in the Box Selects mParticle to “Make Jack More CRAVED”
mParticle’s Customer Data Platform bolsters iconic restaurant’s digital transformation strategy.