mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks
The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies
mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities.
mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value
New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.
MAX Burgers Serves Up mParticle as its Customer Data Platform
Popular Quick Service Restaurant to evolve personalization and improve customer experience.
Better marketing with fewer cookies
Big Tech says the days of third-party cookies are numbered. That’s a challenge for marketers, but it’s also an opportunity.
Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World
In this guest post in CPO Magazine, mParticle Chief Product Officer Chee Chew breaks down how brands can balance personalization and customer data privacy.
Constellation Research names mParticle as a Top Customer Data Platform to Know on the CDP Shortlist
mParticle is excited to have been included in Constellation Research's inaugural Customer Data Platform Shortlist!
mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements
First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT
MarTech Interview With Michael Katz, CEO And Co-Founder Of mParticle
The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first. Michael Katz, CEO and Co-founder of mParticle dives into more detail in this interview with MarTech Series.
Four Ways Brands Can Use Customer Data To Help Accelerate The Resurgence Of Offline Experiences Post-Covid
Co-founder and CEO of mParticle, Michael Katz, breaks down how brands can return from the pandemic stronger than before in this contribution to Forbes Technology Council.
mParticle Names Chee Chew as Chief Product Officer
Former Twilio Executive Joins Largest Independent Customer Data Infrastructure Company; Brings Deep Expertise in Customer Experience
mParticle and Zendesk Collaborate to Deliver Personalized Customer Service
mParticle Empowers Brands to Improve the Customer Experience by Making the Most Relevant User Data Available in Real-Time to Zendesk