TVBS partners with mParticle to build a 360-degree customer view
mParticle will empower TVBS to deliver better personalization at scale across channels
mParticle releases next-generation customer data unification and orchestration capabilities
Latest launch introduces new APIs and platform features to improve data accuracy and control.
Assembly, activation, and the many flavors of Customer Data Platforms
In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.
SIIA names mParticle as the Best Customer Data Platform (CDP) Solution
Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.
mParticle is a 2019 SIIA CODiE Award winner for the Best CDP Solution
mParticle is happy to announce that it has been selected as a 2019 SIIA CODiE Award winner for the Best Customer Data Platform (CDP) Solution category.
Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers
AdExchanger's Allison Schiff speaks with mParticle CEO & Co-founder, Michael Katz, about the potential impact of Apple's privacy-safe social login, which was announed at its Worldwide Developers Confernece (WWDC).
Zendesk acquires Smooch, LinkedIn updates Sales Navigator, more news
In this weekly roundup, CMSWire's Dom Nicastro notes mParticle's ISO 27001 security certification as well as the receipt of mParticle's SOC 2 Type II audit report.
The inside story of the Burger King campaign that changed the brand’s entire outlook on marketing
Burger King's Global CMO, Fernando Machado, details the Whopper Detour campaign and notes where mParticle fits in its technology stack in this contributed story.
mParticle's CEO & Co-founder, Michael Katz, is named an EY Entrepreneur Of The Year 2019 finalist
mParticle is proud to announce that its CEO & Co-founder, Michael Katz, has been named an EY Entrepreneur Of The Year 2019 finalist.
mParticle receives ISO 27001 certification and SOC 2 Type II attestation
Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.
mParticle named one of Inc. magazine’s Best Workplaces for 2019
Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.
Lessons learned from CDP implementations
CMSWire's Dom Nicastro recently spoke with mParticle's Head of Product, Craig Kelly, to better undestand lessons he learned when implementing a Customer Data Platform.
The 346 Best Places to Work in 2019
mParticle is happy to announce that it has been designated an Inc. magazine Best Workplace for 2019.
Surfboards, free flights and unlimited books: These are 9 of the coolest perks of 2019
In this Inc. article, mParticle is highlighted for its innovative Pawternity program. Learn more about it in this story now.
mParticle named a SIIA CODiE Awards finalist for the Best CDP Solution category
mParticle is excited to announce that it has been named a finalist for the 2019 SIIA CODiE product awards in the Best Customer Data Platform (CDP) Solution category.
mParticle's CEO & Co-founder, Michael Katz, is named an EY Entrepreneur Of The Year 2019 semifinalist
mParticle is proud to announce that our CEO & Co-founder, Michael Katz, has been named an EY Entrepreneur of the Year 2019 semifinalist.
mParticle's formula for CX
DMN's Kim Davis discusses Acceleration 2019, the launch of mParticle's Accelerator program and the announcement of our latest real-time Profile API in this customer experience-focused story.
mParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech
Business Insider's Lauren Johnson spoke with mParticle's CEO & Co-founder, Michael Katz, and Head of Product, Craig Kelly, to better understand how our real-time Profile API works and how CDPs, like mParticle, are differentiating themselves from legacy marketing clouds.
A marketer’s guide to CDPs (behind the hype edition)
AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.
7 companies that give staff paid time off when they get a puppy
Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.
AB InBev CMO to become Kraft Heinz CEO; Subscriber management clashes with AdTech
In AdExchanger's daily news roundup, it mentioned mParticle's announcements of our Accelerator program as well as the launch of our real-time Profile API.
mParticle announces Accelerator program to provide startups access to its enterprise-grade platform
New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.
Zuck’s privacy manifesto is ‘business as usual’ for advertisers
As Facebook continues to evolve with a privacy-focused future, mParticle's CEO & Co-founder, Michael Katz, comments on a potentital implication for brands leveraging the platform.
Identity resolution and cross-device identity management
mParticle's CEO & Co-founder, Michael Katz, explains why identity resolution needs to be coupled with data capture in order to yield the best results for today's brands in this MarTech Advisor piece.
18 East Coast companies to check out now
mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.
What is stoking investor interest in AdTech and MarTech?
mParticle's CMO, David Spitz, discusses how the term CDP is misapplied and how advertisers need to shift their mindset to benefit from the latest technology.
mParticle launches Data Master to help users improve data quality
In this post, Destination CRM notes the launch of mParticle's Data Master, which is intended to help users audit their respective data pipeline.
mParticle releases its next-generation Audience Builder
New platform features provide marketers with greater control and flexibility over audience capabilities.
mParticle launches Data Master to help brands improve data quality
New core platform feature aligns businesses and stakeholders around a unified data dictionary.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.
mParticle expands partnership with Facebook with event-level data integration
mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.
Beet TV: mParticle’s Katz on unifying data
mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.