News

Press Releases

mParticle releases next-generation customer data unification and orchestration capabilities

Latest launch introduces new APIs and platform features to improve data accuracy and control.

Media Coverage

Assembly, activation, and the many flavors of Customer Data Platforms

In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.

Press Releases

SIIA names mParticle as the Best Customer Data Platform (CDP) Solution

Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.

Awards

mParticle is a 2019 SIIA CODiE Award winner for the Best CDP Solution

mParticle is happy to announce that it has been selected as a 2019 SIIA CODiE Award winner for the Best Customer Data Platform (CDP) Solution category.

Media Coverage

Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers

AdExchanger's Allison Schiff speaks with mParticle CEO & Co-founder, Michael Katz, about the potential impact of Apple's privacy-safe social login, which was announed at its Worldwide Developers Confernece (WWDC).

Media Coverage

Zendesk acquires Smooch, LinkedIn updates Sales Navigator, more news

In this weekly roundup, CMSWire's Dom Nicastro notes mParticle's ISO 27001 security certification as well as the receipt of mParticle's SOC 2 Type II audit report.

Media Coverage

The inside story of the Burger King campaign that changed the brand’s entire outlook on marketing

Burger King's Global CMO, Fernando Machado, details the Whopper Detour campaign and notes where mParticle fits in its technology stack in this contributed story.

Awards

mParticle's CEO & Co-founder, Michael Katz, is named an EY Entrepreneur Of The Year 2019 finalist

mParticle is proud to announce that its CEO & Co-founder, Michael Katz, has been named an EY Entrepreneur Of The Year 2019 finalist.

Press Releases

mParticle receives ISO 27001 certification and SOC 2 Type II attestation

Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.

Press Releases

mParticle named one of Inc. magazine’s Best Workplaces for 2019

Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.

Media Coverage

Lessons learned from CDP implementations

CMSWire's Dom Nicastro recently spoke with mParticle's Head of Product, Craig Kelly, to better undestand lessons he learned when implementing a Customer Data Platform.

Awards

The 346 Best Places to Work in 2019

mParticle is happy to announce that it has been designated an Inc. magazine Best Workplace for 2019.

Media Coverage

Surfboards, free flights and unlimited books: These are 9 of the coolest perks of 2019

In this Inc. article, mParticle is highlighted for its innovative Pawternity program. Learn more about it in this story now.

Awards

mParticle named a SIIA CODiE Awards finalist for the Best CDP Solution category

mParticle is excited to announce that it has been named a finalist for the 2019 SIIA CODiE product awards in the Best Customer Data Platform (CDP) Solution category.

Awards

mParticle's CEO & Co-founder, Michael Katz, is named an EY Entrepreneur Of The Year 2019 semifinalist

mParticle is proud to announce that our CEO & Co-founder, Michael Katz, has been named an EY Entrepreneur of the Year 2019 semifinalist.

Media Coverage

mParticle's formula for CX

DMN's Kim Davis discusses Acceleration 2019, the launch of mParticle's Accelerator program and the announcement of our latest real-time Profile API in this customer experience-focused story.

Media Coverage

mParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech

Business Insider's Lauren Johnson spoke with mParticle's CEO & Co-founder, Michael Katz, and Head of Product, Craig Kelly, to better understand how our real-time Profile API works and how CDPs, like mParticle, are differentiating themselves from legacy marketing clouds.

Media Coverage

A marketer’s guide to CDPs (behind the hype edition)

AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.

Media Coverage

7 companies that give staff paid time off when they get a puppy

Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.

Media Coverage

AB InBev CMO to become Kraft Heinz CEO; Subscriber management clashes with AdTech

In AdExchanger's daily news roundup, it mentioned mParticle's announcements of our Accelerator program as well as the launch of our real-time Profile API.

Press Releases

mParticle announces Accelerator program to provide startups access to its enterprise-grade platform

New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.

Media Coverage

Zuck’s privacy manifesto is ‘business as usual’ for advertisers

As Facebook continues to evolve with a privacy-focused future, mParticle's CEO & Co-founder, Michael Katz, comments on a potentital implication for brands leveraging the platform.

Media Coverage

Identity resolution and cross-device identity management

mParticle's CEO & Co-founder, Michael Katz, explains why identity resolution needs to be coupled with data capture in order to yield the best results for today's brands in this MarTech Advisor piece.

Media Coverage

18 East Coast companies to check out now

mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.

Media Coverage

What is stoking investor interest in AdTech and MarTech?

mParticle's CMO, David Spitz, discusses how the term CDP is misapplied and how advertisers need to shift their mindset to benefit from the latest technology.

Media Coverage

mParticle launches Data Master to help users improve data quality

In this post, Destination CRM notes the launch of mParticle's Data Master, which is intended to help users audit their respective data pipeline.

Press Releases

mParticle releases its next-generation Audience Builder

New platform features provide marketers with greater control and flexibility over audience capabilities.

Press Releases

mParticle launches Data Master to help brands improve data quality

New core platform feature aligns businesses and stakeholders around a unified data dictionary.

Media Coverage

CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.

Press Releases

mParticle expands partnership with Facebook with event-level data integration

mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

Media Coverage

Beet TV: mParticle’s Katz on unifying data

mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.

Media Coverage

Saastr Podcast Interview with Michael Katz

Michael Katz, Co-founder and CEO of mParticle, appears on The Official Saastr Podcast, on which he discusses mParticle, CDPs, how to define and lead a new technology category, and much, much more.