mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP
Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.
mParticle Launches Next Generation Audience Journeys to Customize Customer Experience
Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.
18Birdies Hits a Hole in One by Selecting mParticle as Customer Data Infrastructure
#1 Rated Golf App Leverages Customer Data to Grow Golfer Participation and Loyalty
mParticle Expands C-Suite on Heels of $150 Million Series E Funding
Customer Data Infrastructure Company Continues to Build Out Its Executive Leadership Team As It Prepares for Next Wave of Growth
UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey
From Bananas and Baby Food to Biscuits and Bubbly: mParticle Customer Data Infrastructure to Support a Rewarding Customer Experience from Order to Delivery.
Do You Need a CDP? And Other Data Mysteries
Datanami's Alex Wood breaks down how to determine whether you need a Customer Data Platform amongst your existing infrastructure.
Jack in the Box Selects mParticle to “Make Jack More CRAVED”
mParticle’s Customer Data Platform bolsters iconic restaurant’s digital transformation strategy.
mParticle Launches New Data Planning Tools and Templates
Leading Customer Data Infrastructure Company Delivers Solutions to Improve Data Quality; Establishes Industry Standard for Data Planning Best Practices.
Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies
mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities.
mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value
New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.
MAX Burgers Serves Up mParticle as its Customer Data Platform
Popular Quick Service Restaurant to evolve personalization and improve customer experience.
Better marketing with fewer cookies
Big Tech says the days of third-party cookies are numbered. That’s a challenge for marketers, but it’s also an opportunity.
Navigating Consumer Data Privacy: Four Ways To Provide Relevance, Personalization, and Privacy in the New World
In this guest post in CPO Magazine, mParticle Chief Product Officer Chee Chew breaks down how brands can balance personalization and customer data privacy.