News

Press Releases

mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.

Sara Strope – November 07, 2019

Media Coverage

Building customer trust through privacy

In this episode of Customer Equity Accelerator, mParticle's Data Protection Officer (DPO), Aurelie Pols, speaks with Allison Hartsoe about consumer privacy and brands can establish trust through data governance and transparency.

July 18, 2019

Media Coverage

Melissa Benua — A woman who is a problem solver

mParticle's Senior Engineering Manager, Melissa Benua, appeared on Woman Who Change Tech to discuss how she's integrated motherhood into her life, working with male-dominated teams and her creative problem solving ability that enables her to balance these difficult situations.

June 20, 2019

Media Coverage

What’s on the mind of some of NYC’s top marketers

mParticle's Senior Director of Growth Marketing, Jesse Weiss, recently shared some marketing insights on a Primary Venture Partners panel.

July 29, 2019

Media Coverage

mParticle’s new API could help marketers with “anonymous user” data

Jennifer Cannon of MarketingLand writes about mParticle's User Aliasing API and how the merging of customer profiles can help marketers get closer to a 360-degree view of their customers.

July 19, 2019

Press Releases

mParticle releases next-generation customer data unification and orchestration capabilities

Latest launch introduces new APIs and platform features to improve data accuracy and control.

Richard Posluszny – July 17, 2019

Media Coverage

Assembly, activation, and the many flavors of Customer Data Platforms

In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.

June 26, 2019

Press Releases

SIIA names mParticle as the Best Customer Data Platform (CDP) Solution

Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.

Richard Posluszny – June 26, 2019

Awards

mParticle is a 2019 SIIA CODiE Award winner for the Best CDP Solution

mParticle is happy to announce that it has been selected as a 2019 SIIA CODiE Award winner for the Best Customer Data Platform (CDP) Solution category.

June 12, 2019

Media Coverage

Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers

AdExchanger's Allison Schiff speaks with mParticle CEO & Co-founder, Michael Katz, about the potential impact of Apple's privacy-safe social login, which was announed at its Worldwide Developers Confernece (WWDC).

June 06, 2019

Media Coverage

Zendesk acquires Smooch, LinkedIn updates Sales Navigator, more news

In this weekly roundup, CMSWire's Dom Nicastro notes mParticle's ISO 27001 security certification as well as the receipt of mParticle's SOC 2 Type II audit report.

May 24, 2019

Media Coverage

The inside story of the Burger King campaign that changed the brand’s entire outlook on marketing

Burger King's Global CMO, Fernando Machado, details the Whopper Detour campaign and notes where mParticle fits in its technology stack in this contributed story.

May 17, 2019