mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs
New value-based pricing enables greater composability and an improved platform experience.
QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience
One of the pluses to emerge from COVID was the applications of new technologies.
mParticle Names Chee Chew as Chief Product Officer
Former Twilio Executive Joins Largest Independent Customer Data Infrastructure Company; Brings Deep Expertise in Customer Experience
mParticle and Zendesk Collaborate to Deliver Personalized Customer Service
mParticle Empowers Brands to Improve the Customer Experience by Making the Most Relevant User Data Available in Real-Time to Zendesk
Giant Eagle spreads omnichannel personalization wings
Dan Berthiaume, Senior Editor of Technology at Chain Store Age provides detailed coverage of how Giant Eagle is leveraging mParticle to power omnichannel personalization initiatives.
mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors
Kelleher is Appointed to the Board as Company Experiences Record Growth as Industry Tailwinds Accelerate.
mParticle achieves AWS Travel and Hospitality Competency status
mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.
mParticle launches open-source data validation tools
Toolset includes new APIs and Smartype, a new product to help engineers ensure proper event collection at run time, now in beta.
Extraordinary times: COVID-19
Being "enterprise-ready" has been central to our commitment to each of our customers since mParticle's inception; this means being prepared in extraordinary times and reducing the number of unknown unknowns through the implementation of key policies, such as disaster recovery and business continuity plans.
mParticle raises $45 million Series D and announces LiveRamp partnership for new audience reach extension capabilities
mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp to help brands deliver privacy-friendly personalization at an unprecedented scale.
mParticle launches new features to help brands create ‘data flywheel’
New features for seamless data quality management, and transformation to serve as a foundation for improved customer experience and better insights.
Melissa Benua on CI/CD and Quality Engineering
Melissa Benua, Engineering Manager of mParticle dives into Continuous Integration / Continuous Delivery and discusses some industry best practices and why Quality is going to become everyone's responsibility.
mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.