News

UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey

From Bananas and Baby Food to Biscuits and Bubbly: mParticle Customer Data Infrastructure to Support a Rewarding Customer Experience from Order to Delivery.

Jack in the Box Selects mParticle to “Make Jack More CRAVED”

mParticle’s Customer Data Platform bolsters iconic restaurant’s digital transformation strategy.

mParticle Launches New Data Planning Tools and Templates

Leading Customer Data Infrastructure Company Delivers Solutions to Improve Data Quality; Establishes Industry Standard for Data Planning Best Practices.

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.

MAX Burgers Serves Up mParticle as its Customer Data Platform

Popular Quick Service Restaurant to evolve personalization and improve customer experience.

mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements

First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT

mParticle Names Chee Chew as Chief Product Officer

Former Twilio Executive Joins Largest Independent Customer Data Infrastructure Company; Brings Deep Expertise in Customer Experience

mParticle and Zendesk Collaborate to Deliver Personalized Customer Service

mParticle Empowers Brands to Improve the Customer Experience by Making the Most Relevant User Data Available in Real-Time to Zendesk

mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors

Kelleher is Appointed to the Board as Company Experiences Record Growth as Industry Tailwinds Accelerate.

mParticle achieves AWS Travel and Hospitality Competency status

mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.

mParticle launches open-source data validation tools

Toolset includes new APIs and Smartype, a new product to help engineers ensure proper event collection at run time, now in beta.

Extraordinary times: COVID-19

Being "enterprise-ready" has been central to our commitment to each of our customers since mParticle's inception; this means being prepared in extraordinary times and reducing the number of unknown unknowns through the implementation of key policies, such as disaster recovery and business continuity plans.

mParticle raises $45 million Series D and announces LiveRamp partnership for new audience reach extension capabilities

mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp to help brands deliver privacy-friendly personalization at an unprecedented scale.

mParticle launches new features to help brands create ‘data flywheel’

New features for seamless data quality management, and transformation to serve as a foundation for improved customer experience and better insights.

mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.

mParticle releases next-generation customer data unification and orchestration capabilities

Latest launch introduces new APIs and platform features to improve data accuracy and control.

SIIA names mParticle as the Best Customer Data Platform (CDP) Solution

Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.

mParticle receives ISO 27001 certification and SOC 2 Type II attestation

Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.

mParticle named one of Inc. magazine’s Best Workplaces for 2019

Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.

mParticle announces Accelerator program to provide startups access to its enterprise-grade platform

New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.

mParticle releases its next-generation Audience Builder

New platform features provide marketers with greater control and flexibility over audience capabilities.

mParticle launches Data Master to help brands improve data quality

New core platform feature aligns businesses and stakeholders around a unified data dictionary.

mParticle expands partnership with Facebook with event-level data integration

mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

mParticle launches Partner Certification Program

mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.

OpenGDPR: Integrated GDPR compliance

mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.

mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform

mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.

mParticle closes additional $1.5 million to solve mobile data challenges

New York, NY — mParticle today announced the company has raised an additional $1.5 million in seed round funding from a number of new and existing investors including Bowery Capital, Harbinger Capital and Battery Ventures.

mParticle launches Roku support

New Open Source SDK makes it easy for brands to unify customer data from Roku apps with existing mobile app, connected TV, and web data.

mParticle expands into Europe, appoints leadership in the U.K.

Tim Norris Joins from Krux (Salesforce) to Lead EMEA Region for mParticle

Simplify mobile measurement with comScore and mParticle

comScore SDK Enabled in mParticle Platform to Deliver Seamless Third-Party Measurement of Content and Advertising

mParticle raises $17.5 million In Series B funding

New Funding Led by Bain Capital Ventures to Fuel Cross-Channel Evolution; Company Set to Hit 4x Revenue Growth Year-Over-Year

mParticle launches the next generation of its Customer Data Platform

NEW YORK CITY — mParticle, the only customer data platform built for mobile, today announced it has launched several new platform upgrades.