News

mParticle Launches Next Generation Audience Journeys to Customize Customer Experience

Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.

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mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty

New mParticle feature allows brands to leverage historical user data to create more personalized experiences across the entire customer lifecycle.

April 26, 2022

mParticle Rounds Out Executive Team with Three New Appointments

Leader in customer data infrastructure completes the executive team with new Chief People, Marketing, and Operations Officers.

April 19, 2022

James Villa Holidays selects mParticle Customer Data Platform to deliver carefree travel experiences

UK's leading holiday villa specialist leverages first-party data to personalize travel experiences from booking to checkout.

April 11, 2022
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Channel 4 selects mParticle to accelerate digital growth

Customer Data Platform to drive data-driven decisions for UK's leading public media company.

April 04, 2022

Europas größte Sparplattform nutzt Kundendatenplattform von mParticle

Trade Republic nutzt umsetzbare Erkenntnisse zu Kundendaten, um das Wachstum zu beschleunigen.

February 24, 2022

Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform

Trade Republic to Leverage Actionable Customer Data Insights to Accelerate Growth.

February 24, 2022

Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data

Customer Data Platform to provide inspired experiences online and in store.

February 10, 2022

ManoMano, Europe’s Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platform

Newly minted unicorn leverages customer data to drive hyperscale growth.

January 25, 2022

mParticle Introduces New Feature to Help Global Brands Reduce Compliance Risk and Maintain Consumer Rights Under GDPR and CCPA/CPRA

Data Subject Rights Forwarding Feature Automates the Intensive and Error-Prone Task of Administering Data Deletion Requests.

December 16, 2021

mParticle Announces Appointment of Reshma Saujani to Board of Directors

Saujani's addition bolsters mParticle's position as a leader in developer-oriented customer data infrastructure.

December 14, 2021

mParticle Announces Expansion into Asia Pacific and Japan

Global Brands Select Leading CDP Provider to Accelerate Customer Data Strategies

December 08, 2021