News

mParticle Introduces New Feature to Help Global Brands Reduce Compliance Risk and Maintain Consumer Rights Under GDPR and CCPA/CPRA

Data Subject Rights Forwarding Feature Automates the Intensive and Error-Prone Task of Administering Data Deletion Requests.

December 16, 2021

mParticle Announces Appointment of Reshma Saujani to Board of Directors

Saujani's addition bolsters mParticle's position as a leader in developer-oriented customer data infrastructure.

December 14, 2021

mParticle Announces Expansion into Asia Pacific and Japan

Global Brands Select Leading CDP Provider to Accelerate Customer Data Strategies

December 08, 2021

mParticle Launches Calculated Attributes

mParticle Calculated Attributes will enable Product Managers and Marketers to quickly generate insights from customer data without tapping technical resources. Calcualted Attribes offer a no-code approach to customer data infrastructure, giving teams a single source of truth for customer insights.

December 07, 2021

18Birdies Hits a Hole in One by Selecting mParticle as Customer Data Infrastructure

#1 Rated Golf App Leverages Customer Data to Grow Golfer Participation and Loyalty

December 02, 2021

mParticle Expands C-Suite on Heels of $150 Million Series E Funding

Customer Data Infrastructure Company Continues to Build Out Its Executive Leadership Team As It Prepares for Next Wave of Growth

November 17, 2021

UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey

From Bananas and Baby Food to Biscuits and Bubbly: mParticle Customer Data Infrastructure to Support a Rewarding Customer Experience from Order to Delivery.

November 08, 2021

Jack in the Box Selects mParticle to “Make Jack More CRAVED”

mParticle’s Customer Data Platform bolsters iconic restaurant’s digital transformation strategy.

October 13, 2021

mParticle Launches New Data Planning Tools and Templates

Leading Customer Data Infrastructure Company Delivers Solutions to Improve Data Quality; Establishes Industry Standard for Data Planning Best Practices.

October 12, 2021

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.

MAX Burgers Serves Up mParticle as its Customer Data Platform

Popular Quick Service Restaurant to evolve personalization and improve customer experience.

September 16, 2021

mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements

First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT

July 28, 2021