mParticle announces Accelerator program to provide startups access to its enterprise-grade platform
New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.
NEW YORK, April 22, 2019 — mParticle, the leading Customer Data Platform (CDP) for multi-channel brands, today announced that it will be providing complimentary access to its category-defining platform for eligible consumer brands of all sizes.
Today’s businesses are seeking to deliver more impactful customer experiences through the use of data, however, many companies lack the appropriate data infrastructure or strategy needed to support it. This helps explain why, according to a McKinsey & Company survey, half of responding executives are unsatisfied with the effectiveness of their analytics programs.
This problem is particularly acute for startups, which lack the resources to invest in long-term analytics initiatives. But as companies reach a certain size and stage, not having the proper data infrastructure and strategy in place can result in disjointed customer experiences, unmet expectations and significant operational overhead. Because of this, it is critical that today’s startups build their customer experience (CX) on top of a stable, secure data foundation.
mParticle’s newly announced Accelerator program aims to bring the best-in-class data infrastructure to today’s startups that will emerge as tomorrow’s enterprise brands. By democratizing access to the mParticle platform, this expanded approach will eliminate two significant barriers to building a best-in-breed data foundation from day one: Cost and accessibility.
“As a new paradigm of customer experience emerges, there are more consumer touch points and vendor point solutions than ever before, and the challenges brands face are nearly ubiquitous,” said Michael Katz, CEO & Co-founder of mParticle. “Our goal with the Accelerator program is to bring the data backbone used by some of the world’s most successful organizations to all consumer brands.”
The newly announced offering will be made available within the next 30 days. Brands will be able to apply for free and, once approved, will be able to access core platform features with enterprise-grade security and privacy controls at no cost with up to 100,000 monthly tracked users.
For more information about the Accelerator program, please visit: http://www.mparticle.com/accelerator.
mParticle is the customer data platform (CDP) of choice for the world’s leading multi-channel consumer brands. Companies such as Venmo, NBCUniversal, Spotify, and Airbnb use mParticle to create a unified, real-time customer data pipeline that enables them to win in key moments of the customer journey. Founded in 2013, mParticle is headquartered in New York City with offices in Delray Beach, London, San Francisco and Seattle. The mParticle platform manages more than 500 billion API calls monthly.
Head of Corporate Marketing, mParticle