Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
Google Tag Manager: Scalable web and mobile tag management
The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.
Support for self-hosting and module bundler
Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.
Load data to Snowflake data warehouse
Learn how mParticle's Snowflake integration can help you warehouse your customer data more efficiently and securely at scale with automated data exports, advanced filtering and compliance, and easier querying.
Introducing the Profile API for hyper-personalization at scale
Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.
Introducing Data Master Advanced Search
The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.
Lifetime Audiences and User Attribute Forwarding
The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.
Data Master: Great data, easier than ever.
Instrument and maintain a unified data strategy that is flexible, extensible, and fully transparent to everyone in the organization with Data Master.
Experiment across the customer journey
mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.
What’s new at mParticle, November 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018:
What’s new at mParticle, October 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in October 2018: