Blog

Announcing our Feeds integration with Radar

 The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.

Announcing our Feeds integration with Salesforce Marketing Cloud!

We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…

How much does your SDK weigh, mParticle?

Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.

Inbound and outbound API enhancements

mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.

Announcing our integration with ironSource

We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…

Third-party segment insight

Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.

Announcing our Millennial Media, Google Ads, and AppLift Integrations

We are excited to announce several new integrations that are now live!

New office, team members, and more!

Approaching 60 days since we announced our Series A, we wanted to take a quick minute and share some exciting…

mParticle Launches with $3 Million Seed Round

The round was led by Bowery Capital with participation from Google Ventures, Greylock Partners and several notable angel investors including Nasir Jones (Nas), Malcolm Chace Jr., Bryan Berard, Michael Barrett, Michael Walrath, Michael Lazerow, and Lars Albright, among others.

mParticle raises $15 million Series A led by Social Capital

mParticle has completed a $15 million Series A round to continue expanding their customer data platform.

Mappings

Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.

Product Update – Services Page Redesign

As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.

Multi-factor authentication (MFA) and single-sign on (SSO) support

Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.

Segment Builder Enhancements

mParticle customers can now use the platform’s Segment Builder to segment users on install attribution source, screen views, and sessions.

Why webhooks aren’t enough for rapid deployment

How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.

Announcing our Amazon Mobile Analytics integration

We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.