Blog

Create personalized campaigns with Responsys

Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.

User Aliasing API: Clarify customer journeys

mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.

Google Tag Manager: Scalable web and mobile tag management

The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.

Support for self-hosting and module bundler

Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.

Load data to Snowflake data warehouse

Learn how mParticle's Snowflake integration can help you warehouse your customer data more efficiently and securely at scale with automated data exports, advanced filtering and compliance, and easier querying.

Introducing the Profile API for hyper-personalization at scale

Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.

Introducing Data Master Advanced Search

The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.

Lifetime Audiences and User Attribute Forwarding

The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.

Data Master: Great data, easier than ever.

Instrument and maintain a unified data strategy that is flexible, extensible, and fully transparent to everyone in the organization with Data Master.

Introducing Audience Download

Power your identity-based marketing everywhere with Audience Download.

Experiment across the customer journey

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

What’s new at mParticle, November 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018: