Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.
The Future of CDPs: Packaged and Composable
Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.
AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Announcing our Feeds integration with Radar
The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.
Announcing our Feeds integration with Salesforce Marketing Cloud!
We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…
How much does your SDK weigh, mParticle?
Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.
Inbound and outbound API enhancements
mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.
Announcing our integration with ironSource
We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…
Third-party segment insight
Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.
Announcing our Millennial Media, Google Ads, and AppLift Integrations
We are excited to announce several new integrations that are now live!
New office, team members, and more!
Approaching 60 days since we announced our Series A, we wanted to take a quick minute and share some exciting…
mParticle Launches with $3 Million Seed Round
The round was led by Bowery Capital with participation from Google Ventures, Greylock Partners and several notable angel investors including Nasir Jones (Nas), Malcolm Chace Jr., Bryan Berard, Michael Barrett, Michael Walrath, Michael Lazerow, and Lars Albright, among others.
mParticle raises $15 million Series A led by Social Capital
mParticle has completed a $15 million Series A round to continue expanding their customer data platform.
Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.
Product Update – Services Page Redesign
As our industry has grown, so have we. When we started there were a few handfuls of Services and now that number has more than tripled. We refreshed our Services page to create a better experience before, during, and after you set up your Services.
Multi-factor authentication (MFA) and single-sign on (SSO) support
Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.
Segment Builder Enhancements
mParticle customers can now use the platform’s Segment Builder to segment users on install attribution source, screen views, and sessions.
Why webhooks aren’t enough for rapid deployment
How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.