Blog

Experiment across the customer journey

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

What’s new at mParticle, November 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in November 2018:

What’s new at mParticle, October 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in October 2018:

mParticle deepens Facebook integration

We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.

What’s new at mParticle, September 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in September 2018:

What’s new at mParticle, August 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in August 2018:

Gain visibility into how customers engage with iOS App Extensions

Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.

What’s new at mParticle, July 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in July 2018.

Improve targeting with Google Customer Match

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.

What’s new at mParticle, June 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.

What’s new at mParticle, May 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.

mParticle debuts new branding

New logo and identity launched at Mobile Apps Unlocked 2018.

mParticle announces single SDK OTT streaming

mParticle now supports Roku for OTT streaming data collection.

Expanded data collection with native Xbox SDK

mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.

mParticle launches third-generation audience segmentation

Feeds

mParticle Feeds allow brands to enrich their customer data with insights from their marketing and support platforms automatically.

mParticle announces industry-first GDPR compliance capabilities

New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.

Announcing our new integration with Salesforce Marketing Cloud

Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).

Create better product experiences with machine learning powered by Attractor and mParticle

mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.

Branch partnership

Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…

Transform conversations into conversions with Instabot and mParticle

mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.

Reward customers in moments that matter with Kiip and mParticle

mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

Announcing mParticle’s integration with Mediasmart

Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.

Announcing our Integration with Skyhook

Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.

Zendesk partnership

Zendesk is a customer service platform designed to create better customer relationships.

Expanding data collection capabilities with Xbox SDK

We’re excited to announce that mParticle now supports Xbox!

What’s new at mParticle, February 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…

Appsflyer partnership

Connect Applsflyer and mParticle for a full understanding of your customer journey.