Blog

mparticle-yahoo-integration

Power first-party advertising with mParticle's Yahoo! integration

Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.

Charrah Hardamon – September 09, 2020
align-with-apple-att

Aligning with Apple’s AppTracking Transparency Requirements

We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.

James Fang – July 16, 2021

Part 2: Integrate your Shopify eCommerce Store with mParticle

In this blog post, I’ll be embed the mParticle Web SDK within Shopify’s liquid themes and checkout page. This will allow us to capture, analyze and orchestrate events from the Web as well as the back-end of our Shopify store.

Jefferson Haw – July 28, 2021

Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle

mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.

Jefferson Haw – July 28, 2021
mparticle-shopify-integration

Simplify eCommerce Data Management with mParticle’s Shopify Integration

More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.

James Fang – July 15, 2021
certified-solutions-partner-program

Introducing the new Certified Solutions Partner Program (beta)

Today, mParticle is excited to announce the beta launch of our new Certified Solutions Partner Program and portal, where partners can access certification tracks and educational materials, create co-branded sales and marketing collateral, refer opportunities, and request co-marketing activities, as well as earn and redeem Partner Growth Funds.

Joey Colvin – July 13, 2021
mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

Personalize Support with mParticle and Zendesk

You wouldn’t expect your Marketing or Product teams to function without data. Show your support team some love and help them provide personalized service, using the same data points you’re already collecting.

Kale Bogdanovs – May 06, 2021

Smartype Custom Receivers

mParticle’s Smartype is an open-source tool that delivers data quality benefits to any engineering team, whether or not you’re working with an mParticle Data Plan. Here, we’ll review how to automatically generate typesafe libraries with Smartype, and learn how Smartype can send user events to any third-party database or library.

Sean Ryan – April 29, 2021
iOS 14.5 will bring significant changes to the way iOS apps handle privacy and user tracking transparency.

Get ready for Apple’s App Tracking Transparency Framework

This week’s release of iOS 14.5 marks the beginning of enforcement of Apple’s App Tracking Transparency (ATT) Framework, announced last year. The ATT brings significant changes to the way iOS apps handle privacy and user tracking transparency. mParticle is continuing to roll out updates to help customers adhere to the new framework, as well as tools you can use to build a future-proof data strategy based on first-party customer data infrastructure.

Kale Bogdanovs – April 27, 2021
cdp machine learning

How to harness the power of a CDP for machine learning: Part 3

Learn how you can activate machine learning insights across analytics and customer engagement platforms in part three of this three-part series.

Kale Bogdanovs – December 16, 2020
block-data-quality

Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data

Bad data leads to bad decisions, but most teams are unable to address their data quality problems proactively in real time. Today, we are excited to announce Block Data, a new early access feature that helps teams automatically identify and drop unplanned data before it’s forwarded downstream, review and quarantine suspected bad data for investigation, and replay quarantined data once it’s been inspected and modified.

Niko Stahl – October 14, 2020
data enrichment platform

Seamless first- and third-party data enrichment

The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.

Abril McCloud – July 15, 2020