Blog

audience-estimator

Get instant insights into your first-party data set with mParticle Audience Estimator

It's hard to use customer data to drive business results when your customer data set is a black box. mParticle Audience Estimator allows you to understand the size of customer segments in seconds so that you can build better Audiences and optimize each customer's journey.

Jonathan Senin – July 07, 2022

Turn data privacy into a competitive advantage with mParticle

The complexity of the global data privacy landscape presents a challenge for any business that collects and leverages customer data––especially those with a multinational customer base. mParticle simplifies this process by making it easy for customers to implement region-specific rules for collecting and forwarding customer data.

Sean Ryan – July 01, 2022
journey builder

Transform your customer journey management with mParticle Journey Builder

Journey Builder is the visual orchestration tool in mParticle’s new Journeys workflow. It’s incredibly powerful, but powerful at doing what? And what problems will it help your team solve? Let’s get into it.

Adam Dorsey – October 27, 2022
mparticle-google-enhanced-conversions

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.

Joey Colvin – May 24, 2022

Introducing Journeys: A new workflow to continuously optimize each step of the customer journey

Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.

May 11, 2022

Data Subject Erasure Requests, made easy

Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.

James Fang – April 13, 2022
mparticle-acquires-indicative

mParticle acquires Indicative to address data entropy

As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.

Michael Katz – January 12, 2022
mparticle-changelog

mParticle's Changelog is here!

See all of mParticle’s product releases in one place.

Jonathan Senin – January 05, 2022
mparticle-dsr-forwarding

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.

James Fang – December 16, 2021
mparticle-yahoo-integration

Power first-party advertising with mParticle's Yahoo! integration

Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.

Charrah Hardamon – September 09, 2020
align-with-apple-att

Aligning with Apple’s AppTracking Transparency Requirements

We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.

James Fang – July 16, 2021

Part 2: Integrate your Shopify eCommerce Store with mParticle

In this blog post, I’ll be embed the mParticle Web SDK within Shopify’s liquid themes and checkout page. This will allow us to capture, analyze and orchestrate events from the Web as well as the back-end of our Shopify store.

Jefferson Haw – July 28, 2021