CDPs: Streaming vs batch?
Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Maximize the ROI of your MarTech stack with this six-step checklist
In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.
Introducing Data Localization from mParticle
mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.
CCPA Compliance with mParticle
Learn how mParticle's CCPA compliance tools can help you comply with the California Consumer Privacy Act of 2020 (CCPA).
mParticle LiveRamp for Targeting
mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.
New platform features: Data infrastructure, quality, governance, and personalization streamlined
Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.
Empower your team with better access to data
Put your team’s trust back into your data. Create a Data Plan to build and maintain context around your data and involve the right people in data decision-making.
Data Master 2.0: Create a data flywheel
Introduce total data quality management and enforcement to your data foundation with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establish a source of better data that will create a customer data flywheel, where data quality and data’s impact on the product cycle will continuously improve over time.
Data Master 2.0: Ensure data quality
New Data Master features, now in Early Access, provide teams with an easy way to stop bad data at the source with data frameworks, data validation, and data quality enforcement.
Connect your Looker Data Actions to mParticle
Take action on your Looker insights by connecting data to mParticle with Looker Data Actions.
Activity Overview and new Audience features
The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.
Data is a team sport: Q4 feature announcements
Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.
Measure video performance with Media SDK
mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.