Blog

Announcing our Integration with Adikteev

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.

Improve Snapchat campaign measurement

Improve your campaign measurement by integrating mParticle and Snapchat.

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Get ready for GDPR with our new suite of capabilities

GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.

Adjust partnership

Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.

Introducing Rules

mParticle customers can transform their data without source code updates to ensure that each service receives data in the correct format.

Partner Spotlight: POSSIBLE Mobile

Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile

Urban Airship partnership

With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.

Leanplum partnership

The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.

Apptentive partnership

Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

Tapad partnership

Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.

Button partnership

mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.

Make audience data actionable with AudienceSync A/B testing

mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Announcing our integration with Google Cloud Storage

 The new Google Cloud Storage integration allows mParticle customers to seamlessly onboard customer data to Google’s Cloud Platform without requiring code updates and ongoing maintenance.

Power identity-based marketing with AudienceSync

A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

mParticle certifies first set of Solution Partners

We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.

Braze partnership

Amplitude partnership

mParticle announces partnership with product analytics provider Amplitude.

Salesforce partnership

Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience

Bring your customer journeys to life

Understand customers' journeys to purchase in real time with User Activity VIew; access detailed customer profiles including identifiers, history, and beyond.

Snapchat partnership with mParticle

By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.

Mixpanel partnership

Mixpanel is a product analytics platform that enables everyone to learn from and act on their mobile and web data.

mParticle Joins Adobe Technology Partnership Program

The Only Customer Data Platform On The Adobe Marketing Cloud Exchange, mParticle To Deliver Mobile Data Expertise to Adobe Customers NEW YORK, NY July…

Data filters

mParticle Data filters allow brands to control, at a very granular level, what type of data is sent to which service without engineering resources.

mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data

mParticle enables marketers to leverage their customer data to increase engagement on Snapchat in real time.

mParticle’s next-generation platform liberates customer data from the cloud

New UX and Product Enhancements Make It Easy for Marketers to Ingest and Action on Data Previously Stuck Inside SaaS…

mParticle releases support for User Attribute Arrays

User attributes have just become more actionable and accessible thanks to our new User Attribute Arrays. Partners that support arrays will be able to ingest data more easily than ever.

mParticle launches audience builder application on Oracle Marketing AppCloud

mParticle Releases New Features to Boost Data Control & Transparency

The new features launching today, Attribute Value Filters and Data Transfer Alerts, were designed to increase even further the levels of control and transparency mParticle users have over their data.

Our latest Feeds integration with SendGrid is now live

Introducing support for React Native

We are excited to announce that mParticle now supports React Native on Android and iOS!