Blog

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Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.

Joey Colvin – May 24, 2022

Introducing Journeys: A new workflow to continuously optimize each step of the customer journey

Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.

May 11, 2022

Data Subject Erasure Requests, made easy

Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.

James Fang – April 13, 2022
mparticle-changelog

mParticle's Changelog is here!

See all of mParticle’s product releases in one place.

Jonathan Senin – January 05, 2022
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Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.

James Fang – December 16, 2021
mparticle-yahoo-integration

Power first-party advertising with mParticle's Yahoo! integration

Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.

Charrah Hardamon – September 09, 2020
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Aligning with Apple’s AppTracking Transparency Requirements

We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.

James Fang – July 16, 2021

Part 2: Integrate your Shopify eCommerce Store with mParticle

In this blog post, I’ll be embed the mParticle Web SDK within Shopify’s liquid themes and checkout page. This will allow us to capture, analyze and orchestrate events from the Web as well as the back-end of our Shopify store.

Jefferson Haw – July 28, 2021

Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle

mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.

Jefferson Haw – July 28, 2021
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Simplify eCommerce Data Management with mParticle’s Shopify Integration

More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.

James Fang – July 15, 2021
certified-solutions-partner-program

Introducing the new Certified Solutions Partner Program (beta)

Today, mParticle is excited to announce the beta launch of our new Certified Solutions Partner Program and portal, where partners can access certification tracks and educational materials, create co-branded sales and marketing collateral, refer opportunities, and request co-marketing activities, as well as earn and redeem Partner Growth Funds.

Joey Colvin – July 13, 2021
mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

Personalize Support with mParticle and Zendesk

You wouldn’t expect your Marketing or Product teams to function without data. Show your support team some love and help them provide personalized service, using the same data points you’re already collecting.

Kale Bogdanovs – May 06, 2021