Blog

Deliver personalized loyalty experiences with the mParticle PAR Punchh integration

Power better loyalty experiences by forwarding high-quality customer data from mParticle to Punchh, and ingest loyalty insights from Punchh to mParticle to keep 360-degree customer profiles up-to-date.

Joey Colvin – November 15, 2022
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Four ways to drive retention with mParticle Lifetime Profiles for Audiences

Learn more about mParticle Lifetime Profiles for Audiences, now in Early Access, and check out these four ways you can use Lifetime Profiles to increase retention and customer lifetime value.

Jonathan Senin – November 15, 2022

Supercharge your SMS campaigns with the mParticle Attentive integration

By powering Attentive's best-in-class SMS capabilities with real-time customer data from mParticle, marketing teams can deliver more granular personalization and increase the impact of their SMS campaigns.

Joey Colvin – November 10, 2022

Meet mParticle IDSync: The flexible identity framework you didn’t know you needed

When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.

Sean Ryan – November 03, 2022

Event Connection Health delivers enhanced visibility, control, and adaptability for developers

Event Connection Health is the first release in an upcoming series of features that give data teams more visibility and control over all their customer data with one integration. Developers can now save engineering hours by quickly troubleshooting most connection issues without having to open a support ticket.

October 06, 2022

mParticle’s security posture protects client data from ever-evolving threats

Maintaining a robust data security infrastructure is critical for any enterprise, especially for businesses that store and process data for other organizations. This is why mParticle is committed to maintaining a best-in-class security posture that allows us to detect threats, prevent attacks, and keep client data safe from the ever-evolving threat of cybercrime.

Sean Ryan – September 08, 2022
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All mParticle customers can now try Indicative for free

mParticle customers can now try self-service analytics platform Indicative free for 30 days. Indicative helps marketers and PMs understand customer journeys, drive conversion, increase engagement, and retain customers––all without writing a line of code.

Sean Ryan – August 26, 2022

mParticle acquires Vidora, AI personalization platform for customer data

Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.

James Fang – August 03, 2022
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An inside look in mParticle Journeys roadmap themes and initiatives

In this article, we break down the four themes of the mParticle Journeys product–testing and experimentation, analytics, orchestration, and experience delivery–and explain how you can get involved in shaping the future of Journeys features.

Jonathan Senin – July 29, 2022

Accelerate your GA4 migration with the mParticle GA4 integration

Skip the rip and replace work and migrate from Google Analytics Universal Analytics to GA4 with the flip of a switch using the mParticle GA4 integration.

Joey Colvin – July 19, 2022
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Get instant insights into your first-party data set with mParticle Audience Estimator

It's hard to use customer data to drive business results when your customer data set is a black box. mParticle Audience Estimator allows you to understand the size of customer segments in seconds so that you can build better Audiences and optimize each customer's journey.

Jonathan Senin – July 07, 2022

Turn data privacy into a competitive advantage with mParticle

The complexity of the global data privacy landscape presents a challenge for any business that collects and leverages customer data––especially those with a multinational customer base. mParticle simplifies this process by making it easy for customers to implement region-specific rules for collecting and forwarding customer data.

Sean Ryan – July 01, 2022