Blog

mparticle-didomi-integration

Build customer trust with the mParticle Didomi integration

Incorporate user consent and preference data with 360-degree customer profiles in mParticle without writing a line of code.

August 18, 2023
customer-journey-insights

Turn customer journey insights into action with Indicative Segment Activation

Identifying friction in the user experience is key to increasing conversion rate. But generating insights is only half the battle. Learn how you can turn customer journey insights into strategic re-engagement campaigns at scale with Indicative Segment Activation.

James Fang – August 11, 2023
mparticle-uid

mParticle releases enhanced support for Unified ID 2.0 (UID2)

Brands can now easily retrieve, store, and activate the UID2 to The Trade Desk and more than 100+ other activation partners.

Manikanth Vedma – August 08, 2023
mparticle-regal-integration

Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration

By powering Regal’s best-in-class phone and SMS capabilities with real-time customer data from mParticle, B2C sales teams can personalize their outreach and convert 3x higher than traditional marketing channels.

August 02, 2023
mparticle-voucherify-integration

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle

By connecting mParticle with Voucherify, brands are able to use the most relevant customer data to build and optimize promotional campaigns in real time.

July 20, 2023

It’s time to rethink CDP pricing

In today’s unpredictable economic climate, traditional CDP pricing can be inflexible for marketing and data teams. Let’s explore the mechanics of several popular CDP pricing models, and discuss the pros and cons of each approach.

Sean Ryan – July 06, 2023
mparticle-paytronix-integration

Get more value out of your loyalty data with the mParticle Paytronix integration

The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.

March 20, 2023
mparticle-livelike-integration

Increase user engagement by 2.5x with the mParticle Livelike integration

LiveLike’s interactive widgets, live chats, and loyalty programs can now be powered by the comprehensive consumer profile available in mParticle.

February 15, 2023
mparticle-punchh-integration

Deliver personalized loyalty experiences with the mParticle PAR Punchh integration

Power better loyalty experiences by forwarding high-quality customer data from mParticle to Punchh, and ingest loyalty insights from Punchh to mParticle to keep 360-degree customer profiles up-to-date.

Joey Colvin – November 15, 2022
mparticle-lifetime-profiles-audiences

Four ways to drive retention with mParticle Lifetime Profiles for Audiences

Learn more about mParticle Lifetime Profiles for Audiences and check out these four ways you can use Lifetime Profiles to increase retention and customer lifetime value.

Jonathan Senin – November 15, 2022
mparticle-attentive-integration

Supercharge your SMS campaigns with the mParticle Attentive integration

By powering Attentive's best-in-class SMS capabilities with real-time customer data from mParticle, marketing teams can deliver more granular personalization and increase the impact of their SMS campaigns.

Joey Colvin – November 10, 2022

Meet mParticle IDSync: The flexible identity framework you didn’t know you needed

When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.

Sean Ryan – November 03, 2022

Event Connection Health delivers enhanced visibility, control, and adaptability for developers

Event Connection Health is the first release in an upcoming series of features that give data teams more visibility and control over all their customer data with one integration. Developers can now save engineering hours by quickly troubleshooting most connection issues without having to open a support ticket.

October 06, 2022

mParticle’s security posture protects client data from ever-evolving threats

Maintaining a robust data security infrastructure is critical for any enterprise, especially for businesses that store and process data for other organizations. This is why mParticle is committed to maintaining a best-in-class security posture that allows us to detect threats, prevent attacks, and keep client data safe from the ever-evolving threat of cybercrime.

Sean Ryan – September 08, 2022
indicative-free-trial

All mParticle customers can now try Indicative for free

mParticle customers can now try self-service analytics platform Indicative free for 30 days. Indicative helps marketers and PMs understand customer journeys, drive conversion, increase engagement, and retain customers––all without writing a line of code.

Sean Ryan – August 26, 2022

mParticle acquires Vidora, AI personalization platform for customer data

Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.

James Fang – August 03, 2022
mparticle-journeys-roadmap

An inside look in mParticle Journeys roadmap themes and initiatives

In this article, we break down the four themes of the mParticle Journeys product–testing and experimentation, analytics, orchestration, and experience delivery–and explain how you can get involved in shaping the future of Journeys features.

Jonathan Senin – July 29, 2022
mparticle-ga4-integration

Accelerate your GA4 migration with the mParticle GA4 integration

Skip the rip and replace work and migrate from Google Analytics Universal Analytics to GA4 with the flip of a switch using the mParticle GA4 integration.

Joey Colvin – July 19, 2022
audience-estimator

Get instant insights into your first-party data set with mParticle Audience Estimator

It's hard to use customer data to drive business results when your customer data set is a black box. mParticle Audience Estimator allows you to understand the size of customer segments in seconds so that you can build better Audiences and optimize each customer's journey.

Jonathan Senin – July 07, 2022

Turn data privacy into a competitive advantage with mParticle

The complexity of the global data privacy landscape presents a challenge for any business that collects and leverages customer data––especially those with a multinational customer base. mParticle simplifies this process by making it easy for customers to implement region-specific rules for collecting and forwarding customer data.

Sean Ryan – July 01, 2022
journey builder

Transform your customer journey management with mParticle Journey Builder

Journey Builder is the visual orchestration tool in mParticle’s new Journeys workflow. It’s incredibly powerful, but powerful at doing what? And what problems will it help your team solve? Let’s get into it.

Adam Dorsey – October 27, 2022
mparticle-google-enhanced-conversions

Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.

Joey Colvin – May 24, 2022

Introducing Journeys: A new workflow to continuously optimize each step of the customer journey

Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.

May 11, 2022

Data Subject Erasure Requests, made easy

Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.

James Fang – April 13, 2022
mparticle-acquires-indicative

mParticle acquires Indicative to address data entropy

As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.

Michael Katz – January 12, 2022
mparticle-changelog

mParticle's Changelog is here!

See all of mParticle’s product releases in one place.

Jonathan Senin – January 05, 2022
mparticle-dsr-forwarding

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.

James Fang – December 16, 2021
mparticle-yahoo-integration

Power first-party advertising with mParticle's Yahoo! integration

Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.

Charrah Hardamon – September 09, 2020
align-with-apple-att

Aligning with Apple’s AppTracking Transparency Requirements

We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.

James Fang – July 16, 2021

Part 2: Integrate your Shopify eCommerce Store with mParticle

In this blog post, I’ll be embed the mParticle Web SDK within Shopify’s liquid themes and checkout page. This will allow us to capture, analyze and orchestrate events from the Web as well as the back-end of our Shopify store.

Jefferson Haw – July 28, 2021

Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle

mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.

Jefferson Haw – July 28, 2021
mparticle-shopify-integration

Simplify eCommerce Data Management with mParticle’s Shopify Integration

More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.

James Fang – July 15, 2021