Take mParticle for a spin with our new Free Trial and Growth Tier
mParticle's mission is to make customer data more accessible and actionable for the whole company, and this includes companies of all sizes. To that end, we're excited to announce our Free Trial and Growth Tier offerings.
The engineer’s guide to working with marketers
While developers don’t readily admit it, working with marketers can sometimes be a pain. But when engineers and marketers collaborate effectively on data, amazing things can happen. We’ve assembled this guide to provide engineers with a roadmap for effectively working with their colleagues in marketing and making friends out of frenemies.
Transform your customer journey management with mParticle Journey Builder
Journey Builder is the visual orchestration tool in mParticle’s new Journeys workflow. It’s incredibly powerful, but powerful at doing what? And what problems will it help your team solve? Let’s get into it.
Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration
Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.
Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.
Data Subject Erasure Requests, made easy
Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.
Power first-party advertising with mParticle's Yahoo! integration
Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.
Aligning with Apple’s AppTracking Transparency Requirements
We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.
Part 2: Integrate your Shopify eCommerce Store with mParticle
In this blog post, I’ll be embed the mParticle Web SDK within Shopify’s liquid themes and checkout page. This will allow us to capture, analyze and orchestrate events from the Web as well as the back-end of our Shopify store.
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.
Simplify eCommerce Data Management with mParticle’s Shopify Integration
More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.
Introducing the new Certified Solutions Partner Program (beta)
Today, mParticle is excited to announce the beta launch of our new Certified Solutions Partner Program and portal, where partners can access certification tracks and educational materials, create co-branded sales and marketing collateral, refer opportunities, and request co-marketing activities, as well as earn and redeem Partner Growth Funds.