AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Evaluating an Enterprise CDP? Consider these five critical requirements.
When it comes to comparing different CDP vendors, there are specific requirements that enterprise brands should consider carefully. By ensuring that your CDP partner delivers on these fronts, you can maximize the ROI of your CDP investment as your business continues to grow.
Build customer trust with the mParticle Didomi integration
Incorporate user consent and preference data with 360-degree customer profiles in mParticle without writing a line of code.
Turn customer journey insights into action with Indicative Segment Activation
Identifying friction in the user experience is key to increasing conversion rate. But generating insights is only half the battle. Learn how you can turn customer journey insights into strategic re-engagement campaigns at scale with Indicative Segment Activation.
mParticle releases enhanced support for Unified ID 2.0 (UID2)
Brands can now easily retrieve, store, and activate the UID2 to The Trade Desk and more than 100+ other activation partners.
Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration
By powering Regal’s best-in-class phone and SMS capabilities with real-time customer data from mParticle, B2C sales teams can personalize their outreach and convert 3x higher than traditional marketing channels.
Power personalized omni-channel promotions in Voucherify with customer insights in mParticle
By connecting mParticle with Voucherify, brands are able to use the most relevant customer data to build and optimize promotional campaigns in real time.
It’s time to rethink CDP pricing
In today’s unpredictable economic climate, traditional CDP pricing can be inflexible for marketing and data teams. Let’s explore the mechanics of several popular CDP pricing models, and discuss the pros and cons of each approach.
Get more value out of your loyalty data with the mParticle Paytronix integration
The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.
Increase user engagement by 2.5x with the mParticle Livelike integration
LiveLike’s interactive widgets, live chats, and loyalty programs can now be powered by the comprehensive consumer profile available in mParticle.
Deliver personalized loyalty experiences with the mParticle PAR Punchh integration
Power better loyalty experiences by forwarding high-quality customer data from mParticle to Punchh, and ingest loyalty insights from Punchh to mParticle to keep 360-degree customer profiles up-to-date.
Four ways to drive retention with mParticle Lifetime Profiles for Audiences
Learn more about mParticle Lifetime Profiles for Audiences and check out these four ways you can use Lifetime Profiles to increase retention and customer lifetime value.
Supercharge your SMS campaigns with the mParticle Attentive integration
By powering Attentive's best-in-class SMS capabilities with real-time customer data from mParticle, marketing teams can deliver more granular personalization and increase the impact of their SMS campaigns.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
Event Connection Health delivers enhanced visibility, control, and adaptability for developers
Event Connection Health is the first release in an upcoming series of features that give data teams more visibility and control over all their customer data with one integration. Developers can now save engineering hours by quickly troubleshooting most connection issues without having to open a support ticket.
mParticle’s security posture protects client data from ever-evolving threats
Maintaining a robust data security infrastructure is critical for any enterprise, especially for businesses that store and process data for other organizations. This is why mParticle is committed to maintaining a best-in-class security posture that allows us to detect threats, prevent attacks, and keep client data safe from the ever-evolving threat of cybercrime.
All mParticle customers can now try Indicative for free
mParticle customers can now try self-service analytics platform Indicative free for 30 days. Indicative helps marketers and PMs understand customer journeys, drive conversion, increase engagement, and retain customers––all without writing a line of code.
mParticle acquires Vidora, AI personalization platform for customer data
Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.
An inside look in mParticle Journeys roadmap themes and initiatives
In this article, we break down the four themes of the mParticle Journeys product–testing and experimentation, analytics, orchestration, and experience delivery–and explain how you can get involved in shaping the future of Journeys features.
Accelerate your GA4 migration with the mParticle GA4 integration
Skip the rip and replace work and migrate from Google Analytics Universal Analytics to GA4 with the flip of a switch using the mParticle GA4 integration.
Get instant insights into your first-party data set with mParticle Audience Estimator
It's hard to use customer data to drive business results when your customer data set is a black box. mParticle Audience Estimator allows you to understand the size of customer segments in seconds so that you can build better Audiences and optimize each customer's journey.
Turn data privacy into a competitive advantage with mParticle
The complexity of the global data privacy landscape presents a challenge for any business that collects and leverages customer data––especially those with a multinational customer base. mParticle simplifies this process by making it easy for customers to implement region-specific rules for collecting and forwarding customer data.
Transform your customer journey management with mParticle Journey Builder
Journey Builder is the visual orchestration tool in mParticle’s new Journeys workflow. It’s incredibly powerful, but powerful at doing what? And what problems will it help your team solve? Let’s get into it.
Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration
Increased cookie opt-outs are making conversion measurement more difficult. With the mParticle Google Enhanced Conversions integration, you can leverage first-party data to accurately track conversions and optimize ad spend.
Introducing Journeys: A new workflow to continuously optimize each step of the customer journey
Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.
Data Subject Erasure Requests, made easy
Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.
mParticle acquires Indicative to address data entropy
As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.
Power first-party advertising with mParticle's Yahoo! integration
Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.
Aligning with Apple’s AppTracking Transparency Requirements
We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.
Part 2: Integrate your Shopify eCommerce Store with mParticle
In this blog post, I’ll be embed the mParticle Web SDK within Shopify’s liquid themes and checkout page. This will allow us to capture, analyze and orchestrate events from the Web as well as the back-end of our Shopify store.
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.