Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
Engineering
The difference between CDPs, DMPs, and CRMs
Growth
Omnichannel personalization with Profile API
mParticle Product
Data Master 2.0: Ensure data quality
How JetBlue improved their mobile customer experience
LTR 19: Conference recap
Money20/20: Innovation, AI, and data management
Connect your Looker Data Actions to mParticle
When identity resolution goes wrong
Activity Overview and new Audience features
Mobile Growth Summit Berlin 2019 Recap
Amplify 19: Conference Recap
Data is a team sport: Q4 feature announcements
Measure video performance with Media SDK
Opticon 19: Out-experiment. Outperform.
Real-time event processing with Kafka
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
Create personalized campaigns with Responsys
User Aliasing API: Clarify customer journeys
Google Tag Manager: Scalable web and mobile tag management
Support for self-hosting and module bundler
Mayur Gupta on marketing as a growth engine
The rise of big data in retail
Improve products with AI and Machine Learning
Consumer finance data management with a CDP
Real-time marketing for modern brands
The DMP conundrum
Load data to Snowflake data warehouse
Introducing the Profile API for hyper-personalization at scale
Introducing Data Master Advanced Search
New customer data platform research sets the record straight
Lifetime Audiences and User Attribute Forwarding
How to embed trust in the customer journey
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
