mParticle acquires Vidora, AI personalization platform for customer data
Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.
Verbessert den Customer Lifecycle deiner mobilen App
Es gibt viele Frameworks zum mobilen Wachstum, die Teams nutzen können, um ihren Customer Lifecycle zu steuern. Nicht viele davon sind allerdings speziell für mobile App Marketing ausgelegt. In diesem Artikel erfahrt ihr, wie ihr die neue Marketing Master Map von Customlytics verwendet werden könnt, um euren mobilen Customer Lifecycle zu gestalten.
Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform
As users move through the customer lifecycle, different tactics are required to keep them engaged and increase lifetime value. Although these strategies vary, one commonality between them is that they are all powered by customer data. Learn how Customer Data Platforms make it easier to access and activate data throughout the mobile app customer lifecycle.
Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map
There are many growth frameworks teams can use to manage the customer lifecycle. Not many, however, are designed specifically for mobile app marketing. This post walks through how you can use Customlytics's new Marketing Master Map to frame your mobile customer lifecycle.
Aligning with Apple’s AppTracking Transparency Requirements
We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.
Part 2: Integrate your Shopify eCommerce Store with mParticle
In this blog post, I’ll be embed the mParticle Web SDK within Shopify’s liquid themes and checkout page. This will allow us to capture, analyze and orchestrate events from the Web as well as the back-end of our Shopify store.
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
mParticle's Shopify integration allows you to easily unify, transform and activate customer data collection across all of your eCommerce channels. Here, we'll look at how to capture server-side events with the pre-built connector.
Simplify eCommerce Data Management with mParticle’s Shopify Integration
More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.
Introducing the new Certified Solutions Partner Program (beta)
Today, mParticle is excited to announce the beta launch of our new Certified Solutions Partner Program and portal, where partners can access certification tracks and educational materials, create co-branded sales and marketing collateral, refer opportunities, and request co-marketing activities, as well as earn and redeem Partner Growth Funds.
What is a UUID?
The challenge of identifying data shared between systems dates back to the advent of networked computing. One of the earliest solutions to this problem, the Universally Unique Identifier (UUID), is still in wide use today. Here, we’ll explore this ever-present data identifier in detail.
6 tips for building a Customer Data Platform tracking plan
The value of your Customer Data Platform depends on the quality of data that you get into it. Here are six implementation tips you can follow to set yourself up for success.
Celebrating one year of Tech for Black Founders
This Juneteenth marks the one-year anniversary of Tech for Black Founders. We wanted to take this opportunity to highlight what the program has helped Black-led companies achieve thus far and celebrate the program's mission for the future.
Probabilistic vs deterministic: Which method should you be using for identity resolution?
The way in which you build your customer profiles can have big consequences on marketing strategy, data privacy, and customer relationships. Learn about the difference between probabilistic and deterministic identity models and how to determine which method you should be using.