AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Evaluating an Enterprise CDP? Consider these five critical requirements.
When it comes to comparing different CDP vendors, there are specific requirements that enterprise brands should consider carefully. By ensuring that your CDP partner delivers on these fronts, you can maximize the ROI of your CDP investment as your business continues to grow.
LTR 19: Conference recap
Your review on the key announcements and discussions from Braze's LTR 2019.
Money20/20: Innovation, AI, and data management
A recap of the need-to-know themes from Money20/20’s annual gathering of FinTech experts.
Connect your Looker Data Actions to mParticle
Take action on your Looker insights by connecting data to mParticle with Looker Data Actions.
When identity resolution goes wrong
mParticle CEO and Co-founder, Michael Katz, discusses why identity resolution is so critical for brands today, where mistakes can be made, and how mParticle can help.
Activity Overview and new Audience features
The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.
Mobile Growth Summit Berlin 2019 Recap
EMEA Sales Director Henry Church shares a recap of the key themes discussed at this year’s Mobile Growth Summit Berlin.
Amplify 19: Conference Recap
Your digest on the themes and announcements from Amplitude's annual product conference.
Data is a team sport: Q4 feature announcements
Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.
Measure video performance with Media SDK
mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.
Opticon 19: Out-experiment. Outperform.
A recap of the need-to-know themes and product updates from Optimizely's annual conference.
Real-time event processing with Kafka
Learn how mParticle's Kafka integration can help you stream customer data to systems and applications with event data forwarding, advanced filtering and compliance, distributed event notification, and event sourcing.
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.
Create personalized campaigns with Responsys
Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.
User Aliasing API: Clarify customer journeys
mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.
Google Tag Manager: Scalable web and mobile tag management
The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.
Support for self-hosting and module bundler
Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.
Mayur Gupta on marketing as a growth engine
At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.
The rise of big data in retail
The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.
Improve products with AI and Machine Learning
Traditional digital marketing can’t keep up with machine learning and AI marketing solutions. Learn exactly how these powerful point-and-click tools work and how they can help your team experiment at scale.
Consumer finance data management with a CDP
Leading consumer finance brands know that they need to deliver the best experiences to customers wherever they are, be it in-branch, on the web, or on mobile. Learn how Venmo, Quicken Loans, Paga, Stocktwits, and Abra leverage the mParticle platform as their consumer finance data management foundation.
Real-time marketing for modern brands
Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?
Load data to Snowflake data warehouse
Learn how mParticle's Snowflake integration can help you warehouse your customer data more efficiently and securely at scale with automated data exports, advanced filtering and compliance, and easier querying.
Introducing the Profile API for hyper-personalization at scale
Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.
Introducing Data Master Advanced Search
The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.
New customer data platform research sets the record straight
Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.
Lifetime Audiences and User Attribute Forwarding
The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.
How to embed trust in the customer journey
In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.
Top Marketing Technologists to Watch in 2019?
Nominate a marketing technologist for our upcoming report, "19 Marketing Technologists to Watch in 2019."
Data Master: Great data, easier than ever.
Instrument and maintain a unified data strategy that is flexible, extensible, and fully transparent to everyone in the organization with Data Master.
The rise of mobile banking strategy
Consumer finance is changing as more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger for mobile banking strategy. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.