Blog

mParticle Product

Data Master 2.0: Ensure data quality

New Data Master features, now in Early Access, provide teams with an easy way to stop bad data at the source with data frameworks, data validation, and data quality enforcement.

Engineering

How JetBlue improved their mobile customer experience

Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality

Growth

LTR 19: Conference recap

Your review on the key announcements and discussions from Braze's LTR 2019.

Growth

Money20/20: Innovation, AI, and data management

A recap of the need-to-know themes from Money20/20’s annual gathering of FinTech experts.

mParticle Product

Connect your Looker Data Actions to mParticle

Take action on your Looker insights by connecting data to mParticle with Looker Data Actions.

Growth

When identity resolution goes wrong

mParticle CEO and Co-founder, Michael Katz, discusses why identity resolution is so critical for brands today, where mistakes can be made, and how mParticle can help.

mParticle Product

Activity Overview and new Audience features

The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.

Growth

Mobile Growth Summit Berlin 2019 Recap

EMEA Sales Director Henry Church shares a recap of the key themes discussed at this year’s Mobile Growth Summit Berlin.

Growth

Amplify 19: Conference Recap

Your digest on the themes and announcements from Amplitude's annual product conference.

mParticle Product

Data is a team sport: Q4 feature announcements

Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.

mParticle Product

Measure video performance with Media SDK

mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.

Growth

Opticon 19: Out-experiment. Outperform.

A recap of the need-to-know themes and product updates from Optimizely's annual conference.

mParticle Product

Real-time event processing with Kafka

Learn how mParticle's Kafka integration can help you stream customer data to systems and applications with event data forwarding, advanced filtering and compliance, distributed event notification, and event sourcing.

Growth

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.

mParticle Product

Create personalized campaigns with Responsys

Power your Oracle Responsys communications with rich user data, without the hassle of manual file uploads.

mParticle Product

User Aliasing API: Clarify customer journeys

mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.

mParticle Product

Google Tag Manager: Scalable web and mobile tag management

The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.

mParticle Product

Support for self-hosting and module bundler

Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.

Growth

Mayur Gupta on marketing as a growth engine

At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.

Growth

The rise of big data in retail

The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.

Growth

Improve products with AI and Machine Learning

Traditional digital marketing can’t keep up with machine learning and AI marketing solutions. Learn exactly how these powerful point-and-click tools work and how they can help your team experiment at scale.

Growth

Consumer finance data management with a CDP

Leading consumer finance brands know that they need to deliver the best experiences to customers wherever they are, be it in-branch, on the web, or on mobile. Learn how Venmo, Quicken Loans, Paga, Stocktwits, and Abra leverage the mParticle platform as their consumer finance data management foundation.

Growth

Real-time marketing for modern brands

Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?

Growth

The DMP conundrum

What happens when you KonMari your martech stack?

mParticle Product

Load data to Snowflake data warehouse

Learn how mParticle's Snowflake integration can help you warehouse your customer data more efficiently and securely at scale with automated data exports, advanced filtering and compliance, and easier querying.

mParticle Product

Introducing the Profile API for hyper-personalization at scale

Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.

mParticle Product

Introducing Data Master Advanced Search

The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.

Growth

New customer data platform research sets the record straight

Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.

mParticle Product

Lifetime Audiences and User Attribute Forwarding

The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.

Growth

How to embed trust in the customer journey

In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.

Company

Top Marketing Technologists to Watch in 2019?

Nominate a marketing technologist for our upcoming report, "19 Marketing Technologists to Watch in 2019."

mParticle Product

Data Master: Great data, easier than ever.

Instrument and maintain a unified data strategy that is flexible, extensible, and fully transparent to everyone in the organization with Data Master.