Blog

Growth

Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday

In this episode we welcome Kevin Fitzpatrick, SVP of Digital and Performance Marketing at Ruby Tuesday.

February 16, 2022

Engineering

Smartype Hubs: Keeping developers in sync with your Data Plan

Implementing tracking code based on an outdated version of your organization's data plan can result in time-consuming debugging, dirty data pipelines, and misguided decisions. mParticle's Smartype Hubs helps your engineering team avoid these problems by importing the latest version of your Data Plan into your codebase using Github Actions.

Sean Ryan – February 11, 2022

Engineering

A simpler way to implement and maintain video analytics code

Video analytics are essential to maximizing the impact and value of video content. For technical teams, however, capturing this data can often be more challenging than collecting other user events. In this article, we’ll show how mParticle’s Media SDK simplifies this process for engineering teams, and provides data stakeholders with actionable user insights.

Sean Ryan – February 01, 2022
ideal-customer-profiles

Growth

Ideal customer profiles are no longer enough

It's time to build a personalization program that treats your customers as humans, not as buying personas. Learn why ideal customer profiles are no longer enough for personalization, and how you can progress to delivering real-time, relevant customer experiences.

Joey Colvin – January 31, 2022
mparticle-higgs

Company

Meet Higgs! mParticle's new brand character

We recently introduced Higgs, our new brand character. Here's a walkthrough of why we created Higgs, our design process from prototype to final version, and what Higgs means for mParticle.

Jesse Gresham – January 05, 2022
karen-gallantry

Company

mParticle Women in Leadership: Karen Gallantry

For the first installment of mParticle's Women in Leadership series, we speak with mParticle Chief Revenue Officer Karen Gallantry. Karen discusses the habits that help her allocate time efficiently, the best advice she's received, book recommendations, and more.

Joey Colvin – January 14, 2022
mparticle-acquires-indicative

mParticle Product

mParticle acquires Indicative to address data entropy

As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.

Michael Katz – January 12, 2022

Company

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.

January 12, 2022

Growth

Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo

In this episode of the Connected, by mParticle podcast we welcome Taylor DiVincenzo, Solutions Engineer and Digital Existentialist.

January 11, 2022
mparticle-changelog

mParticle Product

mParticle's Changelog is here!

See all of mParticle’s product releases in one place.

Jonathan Senin – January 05, 2022
mparticle-dsr-forwarding

mParticle Product

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.

James Fang – December 16, 2021

Engineering

Prevent data quality issues with these six habits of highly effective data

Maintaining data quality across an organization can feel like a daunting task, especially when your data comes from a myriad of devices and sources. While there is no one magic solution, adopting these six habits will put your organization on the path to consistently reaping the benefits of high quality data.

Sean Ryan – December 15, 2021