Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants
On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.
How to assess your organization's customer data maturity
Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity and how you can take your organization's data strategy to the next level.
Meet mParticle IDSync: The flexible identity framework you didn’t know you needed
When it comes to resolving cross-channel user events to a single profile, there is no one-size-fits-all approach. mParticle’s identity framework prioritizes flexibility, and empowers data stakeholders to take control over how profiles are created.
Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday
In this episode we welcome Kevin Fitzpatrick, SVP of Digital and Performance Marketing at Ruby Tuesday.
Smartype Hubs: Keeping developers in sync with your Data Plan
Implementing tracking code based on an outdated version of your organization's data plan can result in time-consuming debugging, dirty data pipelines, and misguided decisions. mParticle's Smartype Hubs helps your engineering team avoid these problems by importing the latest version of your Data Plan into your codebase using Github Actions.
A simpler way to implement and maintain video analytics code
Video analytics are essential to maximizing the impact and value of video content. For technical teams, however, capturing this data can often be more challenging than collecting other user events. In this article, we’ll show how mParticle’s Media SDK simplifies this process for engineering teams, and provides data stakeholders with actionable user insights.
Ideal customer profiles are no longer enough
It's time to build a personalization program that treats your customers as humans, not as buying personas. Learn why ideal customer profiles are no longer enough for personalization, and how you can progress to delivering real-time, relevant customer experiences.
Meet Higgs! mParticle's new brand character
We recently introduced Higgs, our new brand character. Here's a walkthrough of why we created Higgs, our design process from prototype to final version, and what Higgs means for mParticle.
mParticle Women in Leadership: Karen Gallantry
For the first installment of mParticle's Women in Leadership series, we speak with mParticle Chief Revenue Officer Karen Gallantry. Karen discusses the habits that help her allocate time efficiently, the best advice she's received, book recommendations, and more.
mParticle acquires Indicative to address data entropy
As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.
mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy
The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.
Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo
In this episode of the Connected, by mParticle podcast we welcome Taylor DiVincenzo, Solutions Engineer and Digital Existentialist.
mParticle's Changelog is here!
See all of mParticle’s product releases in one place.
Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding
Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.
Prevent data quality issues with these six habits of highly effective data
Maintaining data quality across an organization can feel like a daunting task, especially when your data comes from a myriad of devices and sources. While there is no one magic solution, adopting these six habits will put your organization on the path to consistently reaping the benefits of high quality data.