Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
Growth
Modernize your audience segmentation strategy
Engineering
What is data orchestration
mParticle Product
How to harness the power of a CDP for machine learning: Part 3
Customer acquisition and retention: Which should you focus on?
What is first-party data?
Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android
CDPs vs. Data Lakes: What’s the difference, and can you use both?
COVID's impact on the financial services industry
CDP vs Data Warehouse: What's the difference?
A single customer view is not the goal (it's the result)
Should you build or buy a Customer Data Platform?
Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
Improve mobile app performance with SDK abstraction
Meet your marketing goals with customer data
Generate in-warehouse predictive audiences
Seamless first- and third-party data enrichment
How a CDP supports customer data security
iOS 14, third-party cookies, and the future of data-driven marketing
Test in production with mParticle and Split
Smartype: Proper event collection at run time
Introducing Developer Tools: Linting and CLI
3 ways to act on shifts in customer sentiment
Drive loyalty with mParticle and SessionM
Target with precision with Amazon Advertising
3 data strategies for high-growth companies
Introducing Data Localization from mParticle
CCPA Compliance with mParticle
COVID-19: Best practices and strategies for maintaining business continuity
mParticle LiveRamp for Targeting
New platform features: Data infrastructure, quality, governance, and personalization streamlined
Empower your team with better access to data
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
