Blog

Company

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

Growth

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.

Alex Holub

Growth

Evaluating an Enterprise CDP? Consider these five critical requirements.

When it comes to comparing different CDP vendors, there are specific requirements that enterprise brands should consider carefully. By ensuring that your CDP partner delivers on these fronts, you can maximize the ROI of your CDP investment as your business continues to grow.

James Fang

Growth

People-centric advertising, made smarter

Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%

June 13, 2018

Best practices for deploying a mobile messaging platform

Engineering

How to assemble a best in class tech stack

How to implement a best in class stack...the right way

Al Harnisch – June 06, 2018

Learn how mParticle helps our customers not only support GDPR compliance but embrace it

Growth

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Tim Norris – May 24, 2018

Why it's time to rethink your customer data strategy

Growth

Why it's time to rethink your customer data strategy

Times are changing, and so should your customer data strategy.

David Spitz – July 20, 2017

mParticle adds integration partners Clearbrain, Moloco and smarterHQ in May 2018

mParticle Product

What’s new at mParticle, May 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.

Tricia Prashad – May 18, 2018

Growth

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018

Move from device-based to people-based analytics and personalization

Growth

Move from device-based to people-based analytics and personalization

Wunderman Thompson Apps is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.

July 17, 2017

mParticle Product

mParticle debuts new branding

New logo and identity launched at Mobile Apps Unlocked 2018.

Abril McCloud – April 27, 2018

Company

MarTech Landscape: What is a Customer Data Platform?

This recently named category seeks to define the marketer’s holy grail: a unified view of the customer.

November 01, 2016

mParticle Product

mParticle announces single SDK OTT streaming

mParticle now supports Roku for OTT streaming data collection.

Company

7 New digital marketing stats that jump off the page

These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.

Company

mParticle named one of Crain's Best Places to Work 2016

With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered to take the initiative and get credit where credit is due, these 100 companies have earned a coveted spot on Crain's 2016 list of Best Places to Work in New York City.

September 28, 2016

Company

mParticle named one of Crain's Best Places to Work 2017

Crain's 2017 list of Best Places to Work in New York City recognizes the firms that went the extra mile for their employees.

Company

These 4 mobile ad-tech companies are banding together on standards for GDPR

With the General Data Protection Regulation (or GDPR) looming, mParticle and its partners have come together to create OpenGDPR, designed to help companies manage and complete data requests easily across their ecosystem.

April 17, 2018

Customer data fundamentals: Security and privacy

Growth

Customer data fundamentals: Security and privacy

Dave Myers – August 16, 2017

Growth

mParticle and GDPR compliance

Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.

Tim Norris

Engineering

Learn how Postmates unifies data to deliver a world-class customer experience

Postmates is an on-demand delivery platform with the largest delivery fleet in over 45 major US cities. Unlike traditional delivery services, Postmates can power local, on-demand logistics from any store or merchant for a variety of products.

Learn how to build custom audiences effectively and efficiently

Growth

Building custom audiences in a world gone madtech

Learn how to build custom audiences effectively and efficiently.

July 11, 2017

Engineering

How to avoid the SDK tax

SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.

David Spitz – October 26, 2017

Customer data strategy fundamentals: Business strategy and discovery

Growth

Customer data strategy fundamentals: Business strategy and discovery

Jillian Burnett – August 16, 2017

How to design high throughput and low latency NoSQL deployments

Engineering

ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments

Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.

Yuan Ren – August 24, 2017

mParticle Product

mParticle certifies first set of Solution Partners

We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.

Adam Biehler – June 20, 2017

mParticle Product

Braze partnership

Tricia Prashad – July 10, 2017

mParticle Product

Amplitude partnership

mParticle announces partnership with product analytics provider Amplitude.

Tricia Prashad – July 28, 2017

mParticle Product

Expanded data collection with native Xbox SDK

mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.

Tricia Prashad – December 14, 2017

7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!

Abril McCloud – November 27, 2017