mParticle acquires Vidora, AI personalization platform for customer data
Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.
Data enrichment and machine learning: Maximizing the value of your data insights
Data enrichment and machine learning are two techniques that can enhance the ability of your customer data to drive personalized experiences. While there is some overlap in the end goal of both approaches to enhancing data value, there are significant differences in the time, resources, and overhead they each require.
How to manage data across your tech stack based on customer consent
Great customer experiences are built on trust. Learn more about the tooling that can help you collect customer consent and manage how data flows between systems based on customer consent.
How to stop endless data shipping cycles
Engineers should ship products, not data. Product managers and marketers should experiment with data, increase personalization, and improve experiences. With a permanent data infrastructure, these goals are not mutually exclusive.
Capture page navigation events in a React Application
In a single-page application, understanding which pages your customers visit and the journeys they take through your website can be challenging. Here, we’ll look at a scalable and maintainable strategy for tracking page navigation events in a React application.
How to support your behavioral marketing strategy with a Customer Data Platform
Behavioral marketing has become a core competency for growth teams today. Shifts in privacy legislation and customer preferences, however, have changed the way in which teams must design contextual experiences. Learn more about how you can use a Customer Data Platform to support your behavioral marketing strategy.
Data-informed Decision Making: What does it mean, and should you be doing it?
Like data-driven decision making, being data-informed entails relying heavily on raw, measurable information to guide an organization’s direction. Data-informed strategies leave more room for opinions and past experiences, however, and recognize the limitations of using data alone to make every decision.
Track User Events in Single-Page Applications
Owing to their fast load times and smooth user experiences, Single-Page Applications (SPAs) are now an extremely popular design pattern for developing websites. While building your site as an SPA offers clear advantages for your customers, it places challenges in the way of collecting robust analytics on user behavior.
What is a Customer Data Platform?
Learn more about what a Customer Data Platform (CDP) is and how you can make sense of the rapidly evolving Customer Data Platform market.
Avoiding the growth trap
What do cattle farmers from the 1600s have in common with teams across modern companies? Both rely on shared resources that can quickly be depleted by an overzealous desire for growth, leading to the tragedy of the commons. Learn how you can avoid the growth trap by leveraging your customer data infrastructure and saving your engineering resources from depletion. Stop the vicious cycle, not the development cycle.
Why real-time data processing matters
Business-critical systems shouldn't depend on slow data pipelines. Learn more about real-time data processing and how implementing it strategically can increase efficiency and accelerate growth.
APIs vs. Webhooks: What’s the difference?
An API (Application Programming Interface) enables two-way communication between software applications driven by requests. A webhook is a lightweight API that powers one-way data sharing triggered by events. Together, they enable applications to share data and functionality, and turn the web into something greater than the sum of its parts.