AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Evaluating an Enterprise CDP? Consider these five critical requirements.
When it comes to comparing different CDP vendors, there are specific requirements that enterprise brands should consider carefully. By ensuring that your CDP partner delivers on these fronts, you can maximize the ROI of your CDP investment as your business continues to grow.
4 Ways a CDP helps customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.
Why it's time to rethink your customer data strategy
Times are changing, and so should your customer data strategy.
What’s new at mParticle, May 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.
Validity: The fifth V of Big Data
The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.
Move from device-based to people-based analytics and personalization
Wunderman Thompson Apps is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.
mParticle debuts new branding
New logo and identity launched at Mobile Apps Unlocked 2018.
MarTech Landscape: What is a Customer Data Platform?
This recently named category seeks to define the marketer’s holy grail: a unified view of the customer.
mParticle announces single SDK OTT streaming
mParticle now supports Roku for OTT streaming data collection.
7 New digital marketing stats that jump off the page
These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.
mParticle named one of Crain's Best Places to Work 2016
With an ever-growing number of firms taking decisive steps to create a workplace where employees are collegial, inspired by their work, empowered to take the initiative and get credit where credit is due, these 100 companies have earned a coveted spot on Crain's 2016 list of Best Places to Work in New York City.
mParticle named one of Crain's Best Places to Work 2017
Crain's 2017 list of Best Places to Work in New York City recognizes the firms that went the extra mile for their employees.
These 4 mobile ad-tech companies are banding together on standards for GDPR
With the General Data Protection Regulation (or GDPR) looming, mParticle and its partners have come together to create OpenGDPR, designed to help companies manage and complete data requests easily across their ecosystem.
mParticle and GDPR compliance
Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.
Learn how Postmates unifies data to deliver a world-class customer experience
Postmates is an on-demand delivery platform with the largest delivery fleet in over 45 major US cities. Unlike traditional delivery services, Postmates can power local, on-demand logistics from any store or merchant for a variety of products.
Building custom audiences in a world gone madtech
Learn how to build custom audiences effectively and efficiently.
How to avoid the SDK tax
SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.
ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments
Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.
Expanded data collection with native Xbox SDK
mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.
7 ways the top quick-serve restaurant apps engage their users
Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!
mParticle Feeds allow brands to enrich their customer data with insights from their marketing and support platforms automatically.
mParticle announces industry-first GDPR compliance capabilities
New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.
Announcing our new integration with Salesforce Marketing Cloud
Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).
Create better product experiences with machine learning powered by Attractor and mParticle
mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.
Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…
Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking
Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…
Transform conversations into conversions with Instabot and mParticle
mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
Analyze cross-channel campaign performance with Tenjin and mParticle
mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.