Blog

Growth

Connected, by mParticle Episode 2: Winning the streaming wars with Danny Joseph of Discovery

In the second episode of the podcast we interview Danny Joseph, VP of Product, DTC at Discovery. Danny shares best practices around building strong customer relationships, working across the organization to build better products and much more.

Company

Announcing the Pathways Partner Program and Partner Portal

mParticle is excited to announce our new Pathways Partner Program and Partner Portal, which will allow mParticle partners to access platform enablement and certification, co-marketing initiatives, co-branded collateral creations, and opportunity referrals in a central system.

Growth

How to prepare for your Customer Data Platform implementation

Implementing a Customer Data Platform at the infrastructure layer of your tech stack can transform the way in which you work with customer data—if you do it right. This article breaks down the steps you can take to prepare for your Customer Data Platform implementation and make the most of your investment.

Engineering

What is data integrity and why does it matter for customer data?

Integrity is a good quality. Just like you want the people around you to have integrity, you also want the data on which you base strategic decisions to be of high integrity as well. That sounds good, but what does it mean for data to have integrity, and why is this so important? In this post, we’ll explore this broad and nuanced concept, define what it means in the context of customer data, and learn a strategy to ensure your customer data maintains high integrity throughout its lifecycle.

Engineering

Debug customer event collection in real time

If you are responsible for implementing data tracking plans across your apps and websites, you’re probably familiar with how tedious and time consuming it can be to track down data collection bugs when they pop up. This video walks through how you can use mParticle’s Live Stream to simplify your team’s testing and debugging cycles.

mParticle Product

Power first-party advertising with mParticle's Yahoo! integration

Yahoo! sees roughly 200b daily cross-screen data signals from search, mail, commerce, and content. With mParticle’s new integration with Yahoo!, connecting those data signals just got a lot easier.

Engineering

Everything you need to know about data integrations

Data integrations are ubiquitous throughout the SaaS ecosystem. But not all data integrations are created equal. This article walks through the different types of integrations commonly available and provides tips on how to choose the right integration types for your use cases.

Engineering

How do CDPs benefit engineers?

Customer Data Platforms (CDPs) have traditionally been thought of as tools that benefit marketers and product managers. But from simplifying data collection to enabling data-driven feature development, CDPs have far-reaching value for engineers as well. Learn more about the benefits of CDPs for technical teams.

Engineering

What is a data plan, and why is it important to have one?

"Wait, why do we need this data again?" "Was that attribute supposed to use snake or camel case?" Data tracking plans keep everyone in your organization aligned on your data efforts, from the high-level strategy to the nittiest, grittiest details.

Growth

Three mobile campaigns that quickly grab consumer attention

Mobile users are always on the go. In this guest post, Shannon Cook, Director of Go-to-Market Enablement at Movable Ink, shares three mobile campaigns you can use to capture, and hold, your customers' attention.

Growth

Verbessert den Customer Lifecycle deiner mobilen App

Es gibt viele Frameworks zum mobilen Wachstum, die Teams nutzen können, um ihren Customer Lifecycle zu steuern. Nicht viele davon sind allerdings speziell für mobile App Marketing ausgelegt. In diesem Artikel erfahrt ihr, wie ihr die neue Marketing Master Map von Customlytics verwendet werden könnt, um euren mobilen Customer Lifecycle zu gestalten.

Growth

Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform

As users move through the customer lifecycle, different tactics are required to keep them engaged and increase lifetime value. Although these strategies vary, one commonality between them is that they are all powered by customer data. Learn how Customer Data Platforms make it easier to access and activate data throughout the mobile app customer lifecycle.