Blog

mParticle Product

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…

mParticle Product

Transform conversations into conversions with Instabot and mParticle

mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.

mParticle Product

Reward customers in moments that matter with Kiip and mParticle

mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.

mParticle Product

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

mParticle Product

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.

mParticle Product

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

mParticle Product

Announcing mParticle’s integration with Mediasmart

Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.

mParticle Product

Announcing our Integration with Skyhook

Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.

Company

mParticle raises $35 million and launches industry-first identity management suite

With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.

mParticle Product

Zendesk partnership

Zendesk is a customer service platform designed to create better customer relationships.

mParticle Product

Expanding data collection capabilities with Xbox SDK

We’re excited to announce that mParticle now supports Xbox!

mParticle Product

What’s new at mParticle, February 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…

Company

Partner Spotlight: Criteo

Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…

Company

What’s new at mParticle, January 2018

A roundup of what we've released in the last month.

mParticle Product

Appsflyer partnership

Connect Applsflyer and mParticle for a full understanding of your customer journey.

mParticle Product

Announcing our Integration with Adikteev

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting.

mParticle Product

Improve Snapchat campaign measurement

Improve your campaign measurement by integrating mParticle and Snapchat.

mParticle Product

Iterable partnership

By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.

Growth

How data management can lower costs for app owners

It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.

Growth

3 ways to leverage audience A/B testing

A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.

mParticle Product

Get ready for GDPR with our new suite of capabilities

GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.

mParticle Product

Adjust partnership

Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.

Engineering

Location services best practices

Many mobile apps can greatly improve their users’ experience by making use of information on users’ whereabouts. A hotel app…

mParticle Product

Introducing Rules

mParticle customers can transform their data without source code updates to ensure that each service receives data in the correct format.

mParticle Product

Partner Spotlight: POSSIBLE Mobile

Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile

mParticle Product

Urban Airship partnership

With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.

mParticle Product

Leanplum partnership

The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.

mParticle Product

Apptentive partnership

Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.

mParticle Product

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

mParticle Product

Tapad partnership

Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.

Growth

How Via uses Radar Geofences to reduce rider wait time

Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.

Growth

How the CMO of the world’s largest retailer approaches customer data

Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.