Company
Welcome to the new mParticle
One platform, one goal: Turn customer data into customer joy
Deep-dive into the new mParticle: A unified platform and updated UI
At mParticle, we are committed to turning customer data into customer joy. We are thrilled to unveil our new look and feel that amplifies this mission.
Videos
mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth
The global QSR brand's loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.
mParticle Product
Tapad partnership
Growth
How Via uses Radar Geofences to reduce rider wait time
How the CMO of the world’s largest retailer approaches customer data
Build a connected and compliant stack with OpenGDPR
Identity tech 101
7 lessons marketers can learn from Game of Thrones
The role of mobile app data in driving revenue
3 eCommerce marketing trends sure to rule ShopTalk 2018
Button partnership
What GDPR means for data-driven marketing
5 marketing attribution tips for eCommerce
Make audience data actionable with AudienceSync A/B testing
Power your mobile financial services strategy
Announcing our integration with Google Cloud Storage
CDP ROI: Strategic value
Why identity matching is broken, and how to resolve it
Security manifesto from mParticle’s CISO
14 eCommerce audiences marketers need to succeed
How The GDPR Will Transform Marketing
Power identity-based marketing with AudienceSync
How SeatGeek tests new channels for growth
15 questions to evaluate CDP data preparation capabilities
Tag managers vs CDPs: What’s the difference?
Engineering
5 tips for integrating SDKs the right way
Salesforce partnership
What CMOs need to know about data governance
CDP ROI: Total cost of ownership
CDP ROI: Risk management
Bring your customer journeys to life
Snapchat partnership with mParticle
The future of mobile app design
How CDPs differ from other forms of marketing tech
Let’s talk about how mParticle can get your business ready to scale. Fast.
Try it yourself. See the difference one platform can make.
