mParticle acquires Vidora, AI personalization platform for customer data
Vidora’s Cortex platform enables brands to predict future user behavior, and leverage those insights in their marketing tools to proactively take action.
The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4
On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.
Improve mobile app performance with SDK abstraction
Implementing third-party SDKs in your mobile app allows Marketers and Product Managers to get data into the tools they love, but unstable third-party code can impact mobile performance and drain engineering resources. Learn how you can get high quality customer data to your team's favorite tools without having to manage excess third-party code.
Meet your marketing goals with customer data
Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.
Generate in-warehouse predictive audiences
Learn how Jayant Subramanian, data science intern, developed a proof-of-concept machine learning pipeline for predicting user behaviors from data pre-processing to model training and beyond using Snowflake and Apache Airflow.
Seamless first- and third-party data enrichment
The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.
How a CDP supports customer data security
The trust between a customer and brand is the foundation of a strong customer relationship. Part of maintaining that trust is sound customer data management and security. Learn how a Customer Data Platform helps you secure your customer data pipeline so that you can build trust throughout the customer journey.
iOS 14, third-party cookies, and the future of data-driven marketing
This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.
Test in production with mParticle and Split
Testing with production data allows you to release features with more efficiency and greater confidence, but doing it successfully requires good testing control and data management processes. Learn more about using mParticle and Split feature flags to simplify testing in production.
Smartype: Proper event collection at run time
Smartype, a data quality product that translates any data model into type-safe code to help developers ensure proper event collection at run time. Smartype generates personalized SDKs, based on any data model, providing automated code completion and improving data collection and quality at scale. Now available in beta.
Introducing Developer Tools: Linting and CLI
Announcing the beta release of two new open-source data validations tools for developers: CLI and Linting. Learn how these Customer Data Platform open source developer tools can help you ensure proper event collection at run time and introduce instant data quality protection into your integrated development environments (IDE).
3 ways to act on shifts in customer sentiment
Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.
Drive loyalty with mParticle and SessionM
With the new SessionM integration, mParticle customers can supercharge their loyalty programs with high-quality first-party customer data, and use insights gained from their loyalty program to increase ad spend efficiency and find new high-value customers.