Blog

Engineering

10 Critical data infrastructure capabilities

Instead of focusing on core data management challenges, many Customer Data Platforms are focused on the application of data. Learn about the 10 critical components of modern data infrastructure.

Company

mParticle at EyeforTravel Amsterdam

Meet us at EyeforTravel Amsterdam to learn how mParticle is empowering travel and commerce businesses to do more with more of their data.

mParticle Product

What’s new at mParticle, October 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in October 2018:

Engineering

How Bleacher Report automates their data pipeline

Learn how the team at Bleacher Report uses mParticle to automate their data pipeline, leading to better insight, reduced storage costs, and less engineering time spent on non-core development.

Growth

CDP use cases: Retail Banking

Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.

Growth

Customer Data Platform Use Cases Guide: Media

Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.

Growth

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

mParticle Product

mParticle deepens Facebook integration

We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.

Growth

Customer Data Platform Retail use cases

Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.

mParticle Product

What’s new at mParticle, September 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in September 2018:

Growth

Customer Data Platform use cases: Travel

Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.

Engineering

Get ready for iOS 12

In just a few days, Apple will be releasing iOS 12. Is your app ready to support this new software? With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Growth

The new consumer marketing

How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.

Growth

How to plan your integrated data layer

Learn how to develop an integrated data layer that aligns with your business and techical goals and provides you with a centralized source of clean customer data.

Growth

Three Ways to leverage in-store QR codes

Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.

mParticle Product

What’s new at mParticle, August 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to expanding its partner ecosystem by continuously adding new partners and integrations. Here’s a round up of the top integrations added in August 2018:

Growth

The essential Customer Data Platform reading list

Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).

Growth

The Customer Data Platform vendor landscape

The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.

mParticle Product

Gain visibility into how customers engage with iOS App Extensions

Collect and link iOS App Extensions data with your main app data to understand how customers engage with your app.

mParticle Product

What’s new at mParticle, July 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in July 2018.

Growth

Improve product experience with unified data

Harnessing data from multiple sources, Via’s growth team reduced rider wait time and created a brand fueled by customer satisfaction.

Growth

CDP vs. DMP: What’s the difference and which one should you use?

Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a Customer Data Platform to augment your Data Management Platform. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.

mParticle Product

Improve targeting with Google Customer Match

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.

Growth

Real-time, contextual marketing, across every channel

Overstock built a modern, best-of-breed marketing stack—with the customer at the center.

mParticle Product

What’s new at mParticle, June 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in June 2018.

Growth

Customer Success Story: Jet

Learn how Jet.com uses mParticle to unify data from mobile and web to create seamless customer experiences.

Growth

Inside Postmates's experimentation engine

How integrated customer data enables Postmates’ growth team to answer not only “the what” but also the “so what” – across product, marketing, and customer support

Growth

People-centric advertising, made smarter

Using mParticle as the data foundation for its media attribution analytics, Gilt increased ad efficiency by 20%

Engineering

How to assemble a best in class tech stack

How to implement a best in class stack...the right way

Growth

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Growth

Why it's time to rethink your customer data strategy

Times are changing, and so should your customer data strategy.

mParticle Product

What’s new at mParticle, May 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.