Blog

ideal-customer-profiles

Growth

Ideal customer profiles are no longer enough

It's time to build a personalization program that treats your customers as humans, not as buying personas. Learn why ideal customer profiles are no longer enough for personalization, and how you can progress to delivering real-time, relevant customer experiences.

Joey Colvin – January 31, 2022
mparticle-higgs

Company

Meet Higgs! mParticle's new brand character

We recently introduced Higgs, our new brand character. Here's a walkthrough of why we created Higgs, our design process from prototype to final version, and what Higgs means for mParticle.

Jesse Gresham – January 05, 2022
karen-gallantry

Company

mParticle Women in Leadership: Karen Gallantry

For the first installment of mParticle's Women in Leadership series, we speak with mParticle Chief Revenue Officer Karen Gallantry. Karen discusses the habits that help her allocate time efficiently, the best advice she's received, book recommendations, and more.

Joey Colvin – January 14, 2022
mparticle-acquires-indicative

mParticle Product

mParticle acquires Indicative to address data entropy

As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.

Michael Katz – January 12, 2022
mparticle-acquires-indicative

Company

mParticle Acquires Customer Journey Analytics Provider Indicative to Help Teams Accelerate their Customer Data Strategy

The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.

January 12, 2022
connected-by-mparticle

Growth

Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo

In this episode of the Connected, by mParticle podcast we welcome Taylor DiVincenzo, Solutions Engineer and Digital Existentialist.

January 11, 2022
mparticle-changelog

mParticle Product

mParticle's Changelog is here!

See all of mParticle’s product releases in one place.

Jonathan Senin – January 05, 2022
mparticle-dsr-forwarding

mParticle Product

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.

James Fang – December 16, 2021

Engineering

Prevent data quality issues with these six habits of highly effective data

Maintaining data quality across an organization can feel like a daunting task, especially when your data comes from a myriad of devices and sources. While there is no one magic solution, adopting these six habits will put your organization on the path to consistently reaping the benefits of high quality data.

Sean Ryan – December 15, 2021

Engineering

How to use a CDP with your data warehouse

Data warehouses and CDPs are two pillars of the modern data stack. Recently, a perception has emerged that companies need to choose one system or the other as a “source of truth” for their data. This article poses a counter perspective, and demonstrates how when used together, a CDP and a data warehouse can form a dynamic duo at the core of your data infrastructure.

Sean Ryan – December 10, 2021
myshoppi customer story

Growth

How BD myShopi improved personalization while protecting consumer data privacy

BD myShopi connects consumers with exclusive deals from Europe's leading retailers. Learn how they leverage mParticle to present consumers with relevant offers while also supporting data privacy.

Growth

3 Tips on Growing a Startup from Nick Warner at Route

The future of every business is dependent on improving the customer experience. The first step to improving that experience is to know your customer. We spoke to one of the rising stars in growth hacking to learn his strategy.

Adam Dorsey