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Marketing technologists

Company

Top Marketing Technologists to Watch in 2019?

mParticle product feature: Data Master

mParticle Product

Data Master: Great data, easier than ever.

mobile banking strategy

Growth

The rise of mobile banking strategy

mParticle feature: Audience Download

mParticle Product

Introducing Audience Download

mobile tagging

Engineering

Cognetik and mParticle: Simplify mobile tags

Experiment across the customer journey with Optimizely and mParticle.

mParticle Product

Experiment across the customer journey

mParticle Product

What’s new at mParticle, November 2018

modern data infrastructure

Engineering

10 Critical data infrastructure capabilities

Company

mParticle at EyeforTravel Amsterdam

Taplytics, OneTrust, and Appsee are new integration partners with mParticle

mParticle Product

What’s new at mParticle, October 2018

Engineering

How Bleacher Report automates their data pipeline

customer data infrastructure use cases: Retail banking

Growth

CDP use cases: Retail Banking

Customer Data Platform Use Cases: Media

Growth

Customer Data Platform Use Cases Guide: Media

Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

mParticle deepens Facebook integration with event-level data

mParticle Product

mParticle deepens Facebook integration

Customer Data Platform Retail

Growth

Customer Data Platform Retail use cases

mParticle adds integrations with Bluecore, Signal, and ConversionLogic in September 2018.

mParticle Product

What’s new at mParticle, September 2018

cdp travel

Growth

Customer Data Platform use cases: Travel

With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Engineering

Get ready for iOS 12

Why Customer Data Platforms are called the new CRM.

Growth

The new consumer marketing

integrated data layer

Growth

How to plan your integrated data layer

in store qr code

Growth

Three Ways to leverage in-store QR codes

mParticle Integration Updates for Google Marketing Platform and Foursquare

mParticle Product

What’s new at mParticle, August 2018

The essential CDP reading list

Growth

The essential Customer Data Platform reading list

The Customer Data Platform magic quadrant vendor landscape

Growth

The Customer Data Platform vendor landscape

ios app extensions

mParticle Product

Gain visibility into how customers engage with iOS App Extensions

mParticle adds integrations Adobe Marketing Cloud and Narrative in July 2018

mParticle Product

What’s new at mParticle, July 2018

Via

Growth

Improve product experience with unified data

cdp-vs-dmp

Growth

CDP vs. DMP: What’s the difference and which one should you use?

mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying

mParticle Product

Improve targeting with Google Customer Match

Overstock

Growth

Real-time, contextual marketing, across every channel

mParticle adds integrations with TreSEnsa, Simplaex, and Dynamic Yield in June 2018

mParticle Product

What’s new at mParticle, June 2018