AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective
AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.
Evaluating an Enterprise CDP? Consider these five critical requirements.
When it comes to comparing different CDP vendors, there are specific requirements that enterprise brands should consider carefully. By ensuring that your CDP partner delivers on these fronts, you can maximize the ROI of your CDP investment as your business continues to grow.
mParticle Joins Adobe Technology Partnership Program
The Only Customer Data Platform On The Adobe Marketing Cloud Exchange, mParticle To Deliver Mobile Data Expertise to Adobe Customers NEW YORK, NY July…
mParticle Data filters allow brands to control, at a very granular level, what type of data is sent to which service without engineering resources.
mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data
mParticle enables marketers to leverage their customer data to increase engagement on Snapchat in real time.
mParticle’s next-generation platform liberates customer data from the cloud
New UX and Product Enhancements Make It Easy for Marketers to Ingest and Action on Data Previously Stuck Inside SaaS…
mParticle releases support for User Attribute Arrays
User attributes have just become more actionable and accessible thanks to our new User Attribute Arrays. Partners that support arrays will be able to ingest data more easily than ever.
mParticle Releases New Features to Boost Data Control & Transparency
The new features launching today, Attribute Value Filters and Data Transfer Alerts, were designed to increase even further the levels of control and transparency mParticle users have over their data.
Introducing Support for Cordova on Android and iOS
With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.
Introducing support for Unity on Android and iOS
We are excited to announce that mParticle now supports Unity on Android and iOS!
Hyperloglog Algorithm: A must-know for data scientists
Hyperloglog (HLL), a powerful streaming algorithm, helps mParticle deliver real-time analytics products. Learn why it's a must-know for data scientists.
Introducing support for React Native
We are excited to announce that mParticle now supports React Native on Android and iOS!
How to find your mobile device identifiers
Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.
Announcing our Feeds integration with Radar
The new Radar integration allows mParticle customers to forward Radar Geofences, Insights, and Places events to mParticle to add location data to customer profiles and building location-based campaigns.
Announcing our Feeds integration with Salesforce Marketing Cloud!
We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…
Behind the script: Building a Roku SDK
mParticle's Sam Dozor walks us through building our open source Roku SDK and the many eccentricities of the platform that made the experience so unique.
The 10 commandments of mobile data strategy
We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.
How to optimize your mCommerce app data
Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.
Marketing data as a core asset
Data isn’t what matters, what you do with it is the important part. Conceive of and manage your data properly from the start to get the most out of your marketing data.
4 Key mobile metrics: Become your team’s mobile hero
Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.
Simplify user acquisition for mobile games
Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.
How much does your SDK weigh, mParticle?
Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.
Inbound and outbound API enhancements
mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.
Announcing our integration with ironSource
We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…
How to Create a Winning Mobile Data Strategy
Watch our CEO Michael Katz’s keynote from the Mobile Apps Unlocked conference in which he discusses the state of app marketing, the analytics SDK ecosystem, and how to select the best mobile data strategy for your organization.
Why thinking bigger about data strategy is your only real option
With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.
How to use native iOS and Android services in your hybrid app
Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.