MACH Alliance and mParticle featured image


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance

Madeleine Doyle – April 16, 2024
A headshot of mParticle's Director of Digital Strategy & Business Value, Robin Geier


Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

mParticle is thrilled to welcome Robin Geier, our new Director of Digital Strategy and Business Value. Continue below to read Robin's letter where he shares more about his journey, why he's excited to join the team, and more.

Robin Geier – April 16, 2024
TVBS partners with mParticle


TVBS partners with mParticle to build a 360-degree customer view

mParticle will empower TVBS to deliver better personalization at scale across channels

January 31, 2024


mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

November 30, 2023


G2 recognizes mParticle for exceptional customer support

The peer-to-peer review platform has given mParticle its "Best Support: Fall 2023" badge in the Enterprise CDP category.

November 09, 2023


How we reduced our S3 spend by 65% with block-level compression

As our customer base and platform offerings expanded over recent years, so did the cost of storing our clients’ data. We implemented a block-level compression solution that reduced our S3 spend by 65% without impacting the customer experience or client data.

Sean Ryan – October 06, 2023


How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

By partnering with mParticle, Nova Entertainment was able to doubled its registered customer base while also lowering customer acquisition costs.

October 02, 2023


Evaluating an Enterprise CDP? Consider these five critical requirements.

When it comes to comparing different CDP vendors, there are specific requirements that enterprise brands should consider carefully. By ensuring that your CDP partner delivers on these fronts, you can maximize the ROI of your CDP investment as your business continues to grow.

James Fang – September 14, 2023


How Lulo Bank improved customer onboarding with actionable customer insights

With mParticle and Indicative, Lulo Bank’s marketing team can identify friction in the user journey and strategically retarget users at critical moments throughout the customer experience.

Holly Stanley – August 21, 2023

mParticle Product

Build customer trust with the mParticle Didomi integration

Incorporate user consent and preference data with 360-degree customer profiles in mParticle without writing a line of code.

August 18, 2023

mParticle Product

Turn customer journey insights into action with Indicative Segment Activation

Identifying friction in the user experience is key to increasing conversion rate. But generating insights is only half the battle. Learn how you can turn customer journey insights into strategic re-engagement campaigns at scale with Indicative Segment Activation.

James Fang – August 11, 2023


AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.

Alex Holub – August 11, 2023

mParticle Product

mParticle releases enhanced support for Unified ID 2.0 (UID2)

Brands can now easily retrieve, store, and activate the UID2 to The Trade Desk and more than 100+ other activation partners.

Manikanth Vedma – August 08, 2023

mParticle Product

Uplevel your outbound phone and SMS campaigns with the mParticle Regal integration

By powering Regal’s best-in-class phone and SMS capabilities with real-time customer data from mParticle, B2C sales teams can personalize their outreach and convert 3x higher than traditional marketing channels.

August 02, 2023


Navigating the CDP Noise: It’s time to move beyond dumb pipes

In part two of this two-part series, mParticle CEO and co-founder Michael Katz outlines four requirements brands should keep in mind when evaluating vendors to help them leverage their customer data.

Michael Katz – July 25, 2023

mParticle Product

Power personalized omni-channel promotions in Voucherify with customer insights in mParticle

By connecting mParticle with Voucherify, brands are able to use the most relevant customer data to build and optimize promotional campaigns in real time.

July 20, 2023


Navigating the CDP Noise: Composable sleight of hand

In part one of this two-part series, mParticle CEO and co-founder Michael Katz explores the debate between "composable" vs "packaged" CDPs, offering guidance for organizations trying to understand which type of solution is right for their needs.

Michael Katz – July 18, 2023


Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.

July 11, 2023

mParticle Product

It’s time to rethink CDP pricing

In today’s unpredictable economic climate, traditional CDP pricing can be inflexible for marketing and data teams. Let’s explore the mechanics of several popular CDP pricing models, and discuss the pros and cons of each approach.

Sean Ryan – July 06, 2023


4 ways to improve personalization programs with insights from the data warehouse

Data from your data warehouse may help make your personalization programs more targeted, relevant, and impactful–if you can leverage it effectively, that is. This blog post explores how leading brands are using data in the data warehouse to engage with customers in the moments that matter.

Sean Ryan – June 22, 2023


How the Wall Street Journal increases the value of their first-party data with AI

Partnering with mParticle Cortex, the Wall Street Journal have been able to generate predictive audiences based on first-party data, increasing advertising performance while also supporting data privacy.

Kiera Abbamonte – June 07, 2023


How SoFi powers personalized email campaigns with high-quality customer data

By partnering with mParticle, SoFi has been able to improve data quality across their martech stack and deliver more relevant email experiences to their members.

May 22, 2023


The Future of CDPs: Packaged and Composable

Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.

Michael Katz – March 30, 2023


How Klarna empowers 25+ teams across the organization with better customer data

In this presentation, Klarna's CRM Data team breaks down how they've partnered with mParticle to improve access to customer data and accelerate time to data value across the company.

Kiera Abbamonte – March 28, 2023


How the New York Post tripled campaign conversions for its premium sports membership

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

February 20, 2023

mParticle Product

Get more value out of your loyalty data with the mParticle Paytronix integration

The Paytronix all-in-one digital guest engagement platform can now be easily connected to the mParticle Customer Data Platform.

March 20, 2023


mParticle operations are not impacted by the SVB closure

Thanks to redundancies and diversification in our operating accounts, our customers will experience no disruption of service as a result of the Silicon Valley Bank (SVB) closure.

David Morgan – March 10, 2023


Maximize the ROI of your MarTech stack with this six-step checklist

In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.

Sean Ryan – March 09, 2023


How ChowNow improved data quality throughout their MarTech stack

Using mParticle Data Master, ChowNow have been able to establish a centralized data plan and power tools across their MarTech stack with high-quality customer data, resulting in better experimentation and personalization.

March 02, 2023

mParticle Product

Increase user engagement by 2.5x with the mParticle Livelike integration

LiveLike’s interactive widgets, live chats, and loyalty programs can now be powered by the comprehensive consumer profile available in mParticle.

February 15, 2023


Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?

A/B testing and feature flagging are important for updating your user experience. Without them, it's possible to ship buggy releases or push features that your users aren't interested in. This article breaks down the differences between Optimizely and LaunchDarkly so that you can identify the right testing solution for your team.

January 26, 2023


Intercom vs. Zendesk: Comparing features, integrations, and pricing

Learn more about the differences between leading chat support solutions Intercom and Zendesk so that you can choose the right tool for your needs.

January 26, 2023