Blog

Data strategy

Customer Data Platform use cases: Travel

Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.

Data strategy

How to plan and instrument your customer data layer

Learn how to develop and implement a data layer instrumentation plan that aligns with your business and techical goals and provides you with a centralized source of clean customer data to power product and marketing initiatives.

CDP

The Customer Data Platform vendor landscape

The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.