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Security
4 Ways a CDP can help customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.
Data strategy
Validity: The fifth V of Big Data
The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.
mParticle Features
mParticle debuts new branding
New logo and identity launched at Mobile Apps Unlocked 2018.
What GDPR means for data-driven marketing
Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.
Building a best-in-class stack for truly innovative messaging campaigns
Prolific's VP of Growth, Al Harnisch, details why a best-in-class stack is the only way create messaging experiences that not only meet but exceed customers' expectations.
Integrations
What’s new at mParticle, May 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.
What’s new at mParticle, April 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations. These are the integrations we added in April 2018.
Build a connected and compliant stack with OpenGDPR
Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.
CDP
CDP ROI: Total cost of ownership
This blog is the final installment of a five-part series designed to help you build a better business case for customer data management.
Security manifesto from mParticle’s CISO
We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.
Tag managers and CDPs: What’s the difference?
Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.
CDP ROI: Strategic value
Learn how using a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.
What’s new at mParticle, March 2018
To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations.
CDP ROI: Risk management
Learn how using a customer data layer can help brands comply with data privacy standards and mitigate risk across their portfolio of martech investments.
CDP ROI: Operational efficiency
This blog is part two of a five-part series designed to help you build a better business case for data…
Mobile growth
3 eCommerce marketing trends sure to rule ShopTalk 2018
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.
Customer Data Platform ROI: Marketing effectiveness
This series on customer data platform ROI will show you how to build a better business case for data management across your organization.
Mobile FinServ: What traditional financial institutions need to do to survive
With the rise of mobile-first FinServe, traditional financial companies have to change the way they approach modern customers or face failure.
Bring customer profiles to life with User Activity View
Understand customers' journeys to purchase in real time with User Activity VIew; access detailed customer profiles including identifiers, history, and beyond.
How SeatGeek scales growth and tests new channels using Tune and mParticle
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.
What’s new at mParticle, February 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…
Get ready for GDPR with our new suite of capabilities
GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.
mParticle announces industry-first GDPR compliance capabilities
New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.
What CMOs need to know about Data Governance and Security
For CMOs, staying on the cutting edge of marketing technology and strategy in 2018 means becoming an expert in data governance and security.
Identity
Customer data management in the connected era
Customer data management in 2018 has to be agile, comprehensive, and secure, all in real time. Learn how a CDP can help you win in the Connected Era.
What’s new at mParticle, January 2018
5 Ecommerce attribution tips marketers need in the cross-device era
Ecommerce attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.
Expanding data collection capabilities with Xbox SDK
We’re excited to announce that mParticle now supports Xbox!
mParticle expands data collection capabilities with launch of Microsoft Xbox SDK
mParticle now supports Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.
Create better product experiences with machine learning powered by Attractor and mParticle
mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.
How Overstock powers hyper-personalized web, email, and mobile engagement
This blog post is based on a talk given by Brent Christensen, Director of Database Marketing at Overstock.com, during the Email Insider Summit 2017 in Deer Valley.
Plan your digital evolution
The marketing landscape is changing at a lightning pace. To take advantage of the martech boom, you need to plan your digital evolution.
7 ways the top quick-serve restaurant apps engage their users
Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!
14 eCommerce audiences marketers need to succeed
Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.
Customer experience
3 ways to leverage audience A/B testing
A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.
Analyze cross-channel campaign performance with Tenjin and mParticle
mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.
Power smarter advertising with Conversant and mParticle
mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.
7 lessons marketers can learn from Game of Thrones
David Spitz, CMO of mParticle, shares 7 lessons from the 7 kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
Transform conversations into conversions with Instabot and mParticle
mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.
Data engineering
How to avoid the SDK tax
SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.
Make audience data actionable with AudienceSync A/B testing
mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
5 tips for integrating SDKs the right way
Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.
Identity tech 101
Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.
Reward shoppers and drive incremental in-store and mobile sales with Ibotta and mParticle
mParticle customers can now forward real-time customer data like product views, add to carts, and purchases to Ibotta without any custom development.
CRM 2.0 is here
Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.
Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle
mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.
Understand customer movement patterns with SafeGraph and mParticle
Customers can control server-to-server integrations and stream real-time mobile location data directly from their apps to SafeGraph via mParticle's platform
How to prepare actionable data with a CDP
What should you ask yourself during CDP evaluation? Analyst David Raab outlines the key areas you should look to address to find the best CDP for you.
Power identity-based marketing with AudienceSync
A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.
mParticle raises $35 million and launches industry-first identity management suite
With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.
Announcing mParticle’s integration with Mediasmart
Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.
Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking
Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…
Announcing our new integration with Salesforce Marketing Cloud
Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).
Branch partnership
Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…
ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments
Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.
Announcing our Integration with Adikteev
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting…
Customer data strategy fundamentals: Business strategy and discovery
Customer data fundamentals: Security and privacy
Key Customer Data Platform (CDP) differentiators
Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.
Partner Spotlight: Criteo
Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…
Zendesk partnership
Zendesk is a customer service platform designed to create better customer relationships.
Announcing our Integration with Skyhook
Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.
Improve Snapchat campaign measurement
Appsflyer partnership
Amplitude partnership
Announcing our integration with Adxcel
Adxcel’s Demand Side Platform (DSP) provides a single solution for optimizing creative and media bidding.
Why it's time to rethink your customer data strategy
Times are changing, and so should your customer data strategy.
How Via uses Radar Geofences to reduce rider wait time
Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.
TUNE partnership
TUNE is bringing the mobile marketing ecosystem closer together.
Move from device-based to people-based analytics and personalization
POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.
Announcing our integration with RevX
RevX is a mobile performance technology platform that powers growth for mobile businesses through dynamic retargeting.
mParticle launches third-generation audience segmentation
Announcing our Partnership with MAZ, a Media Technology Company
Building custom audiences in a world gone madtech
Learn how to build custom audiences effectively and efficiently.
How The GDPR Will Transform Marketing
New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…
How the CMO of the world’s largest retailer approaches customer data
Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.
Introducing Rules
mParticle customers can transform their data without source code updates to ensure that each service receives data in the correct format.
Announcing our integration with Google Cloud Storage
Introducing cookie syncing
Today we’re excited to introduce enhanced cookie syncing capabilities, giving mParticle customers the ability to activate mParticle audiences directly through…
mParticle certifies first set of Solution Partners
We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.
Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever
Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.
Why multi-faceted identity matters
Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.
Introducing Support for Cordova on Android and iOS
With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.
Announcing our Feeds integration with Radar
Announcing our Integration with Google Cloud Pub/Sub
mParticle’s Growth API allows marketers to connect their customer data to 100+ marketing and analytics tools without custom development.
Simplify mobile game user acquisition
Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users.
The 10 commandments of mobile data strategy
We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.
Announcing Our Integration with Beemray
BeemRay is an audience intelligence platform that offers Location Data as a Service. Their proprietary platform, converts latitude/longitude data points…
Announcing our integration with TVSquared
TvSquared is used by more than 400 brands, agencies and networks across 50+ countries to optimize TV media strategies, improve…
How to Get Started with P2P Audience Sharing
Announcing our Feeds integration with Salesforce Marketing Cloud!
We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…
Introducing support for Unity on Android and iOS
We are excited to announce that mParticle now supports Unity on Android and iOS!
Inbound and outbound API enhancements
mParticle introduces two new ways for data services to build integrations with mParticle: Inbound Feed and Outbound HTTP.
Our latest Feeds integration with SendGrid is now live
mParticle launches industry-first mobile P2P data sharing solution
New audience sharing capability unlocks growth opportunities for app marketers and publishers
Announcing Our Integration with YouAppi
YouAppi is a mobile user acquisition platform that streamlines media buying for premium mobile brands. Their OneRun platform combines the…
Announcing Our integration with Leadbolt
Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization.
How much does your SDK weigh, mParticle?
Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.
