Blog

3 eCommerce marketing trends sure to rule ShopTalk 2018

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Mobile FinServ: What traditional financial institutions need to do to survive

With the rise of mobile-first FinServe, traditional financial companies have to change the way they approach modern customers or face failure.

How SeatGeek scales growth and tests new channels using Tune and mParticle

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever

Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.

Simplify mobile game user acquisition

Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users.

The 10 commandments of mobile data strategy

We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.

The App Gap: Why Customer Data Platform installations fail

4 Key mobile metrics: Become your team’s mobile hero

Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.

How to optimize your mCommerce app data

Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.

Make the right mobile architecture decisions

The future of mobile app design

The role of mobile app design will only increase in importance as companies compete to win market share worldwide. Here's what we'll likely see reflected.

The secret to mobile app growth

Here are three reasons why being agile and moving fast are critical to mobile app growth and what marketers need to be thinking of to improve speed.

The problem with app updates: Communication breakdown

While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.

Discovery as a tool for mobile retention

Learn how discovery leads to stronger mobile retention for users who want to browse and explore content long after initial download.

Which mobile SDK should I put in my app?

It’s easy to see how people can arrive at this question. However, asking which mobile SDK you should put in your app is entirely the wrong question to ask.

App marketing using audience targeting

By applying good business sense and using technologies such as mParticle, app marketing to mobile users via audience targeting doesn't have to be a chore.

Mobile shock: Too much change in a short period of time

In this post, we link a few seismic enterprise technology trends that collectively are driving and exacerbating what we like to call mobile shock.

The role of mobile app data in driving revenue

The top 5 ways mParticle saves your mobile team time

Native apps or web?

The mobile data opportunity

Inside Gilt’s mobile marketing machine

Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how Gilt uses mParticle to power its mobile marketing machine.

How retail brand Lilly Pulitzer made mobile the key to its omnichannel strategy

As many brands of its generation have struggled to adapt to the evolving expectations of mobile consumers, Lilly Pulitzer, founded…

Customer data management in the connected era

Customer data management in 2018 has to be agile, comprehensive, and secure, all in real time. Learn how a CDP can help you win in the Connected Era.

How Overstock powers hyper-personalized web, email, and mobile engagement

This blog post is based on a talk given by Brent Christensen, Director of Database Marketing at Overstock.com, during the Email Insider Summit 2017 in Deer Valley.

14 eCommerce audiences marketers need to succeed

Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.

Identity tech 101

Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.

Power identity-based marketing with AudienceSync

A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

Move from device-based to people-based analytics and personalization

POSSIBLE Mobile is a certified partner of mParticle, a market-leading data platform that enables brands to collect and unify data generated by websites and apps. The data can then be reformatted and transmitted to other systems that help improve products and marketing.

Why multi-faceted identity matters

Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.

How to find your mobile device identifiers

Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.

Build a connected and compliant stack with OpenGDPR

Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.

Security manifesto from mParticle’s CISO

We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.

CDP ROI: Risk management

Learn how using a customer data layer can help brands comply with data privacy standards and mitigate risk across their portfolio of martech investments.

Get ready for GDPR with our new suite of capabilities

GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.

What CMOs need to know about Data Governance and Security

For CMOs, staying on the cutting edge of marketing technology and strategy in 2018 means becoming an expert in data governance and security.

Customer data fundamentals: Security and privacy

What GDPR means for data-driven marketing

Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.

How The GDPR Will Transform Marketing

New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…

mParticle and GDPR compliance

Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.

3 ways to leverage audience A/B testing

A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.

How Via uses Radar Geofences to reduce rider wait time

Learn how the Growth Team at Via uses Radar geofences and mParticle to improve the user experience and wait time by homing in on user location.

The 5 steps to customer-centric mobile commerce

When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.

How Postmates unified data to improve user experience

Postmates is an on-demand delivery platform with the largest delivery fleet in over 45 major US cities. Unlike traditional delivery services,…

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

5 Ecommerce attribution tips marketers need in the cross-device era

Ecommerce attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.

Plan your digital evolution

The marketing landscape is changing at a lightning pace. To take advantage of the martech boom, you need to plan your digital evolution.

7 lessons marketers can learn from Game of Thrones

David Spitz, CMO of mParticle, shares 7 lessons from the 7 kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.

Forrester’s Joe Stanhope on the next generation of enterprise marketing technology

Joe Stanhope (Forrester) goes over the four eras of marketing tools, and what the next generation of marketing tools holds for marketers everywhere.

Make audience data actionable with AudienceSync A/B testing

mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

CRM 2.0 is here

Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.

How to prepare actionable data with a CDP

What should you ask yourself during CDP evaluation? Analyst David Raab outlines the key areas you should look to address to find the best CDP for you.

Customer data strategy fundamentals: Business strategy and discovery

Building custom audiences in a world gone madtech

Learn how to build custom audiences effectively and efficiently.

How the CMO of the world’s largest retailer approaches customer data

Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.

How to Get Started with P2P Audience Sharing

4 Fundamentals for data-driven marketing

Maslow's hierarchy states that before catering you wants, you must ensure your needs are covered. Learn what your marketing needs are before embarking on your quest for data-driven marketing.

Why thinking bigger about data strategy is your only real option

With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.

Marketing data as a core asset

Data isn’t what matters, what you do with it is the important part. Conceive of and manage your data properly from the start to get the most out of your marketing data.

Stop your app journey from going off-course

Mapping mobile app data is not a once and done activity, it is a journey. This is true for many aspects of the app. So how can you avoid going off-course?

How to improve data control with SDK consolidation

SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.

How Overstock uses machine learning to drive one-to-one engagement

Learn how Overstock implemented sustainable, scalable technical systems to create seamless customer experiences and drive one-to-one engagement.

How Venmo increased user engagement by 30%

5 tips for integrating SDKs the right way

Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.

Introducing Support for Cordova on Android and iOS

With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.

Introducing support for Unity on Android and iOS

We are excited to announce that mParticle now supports Unity on Android and iOS!

How much does your SDK weigh, mParticle?

Inspired by the documentary "How Much Does Your Building Weigh, Mr. Foster?", mParticle sizes up the weight of its own SDK.

Introducing support for React Native

We are excited to announce that mParticle now supports React Native on Android and iOS!

Behind the script: Building a Roku SDK

mParticle's Sam Dozor walks us through building our open source Roku SDK and the many eccentricities of the platform that made the experience so unique.

Why webhooks aren’t enough for rapid deployment

How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.

Preparing for iOS 9 – NSURLSession

Starting with the mParticle SDK 4.2.0 NSURLSession becomes the class of choice for sending and receiving data to our platform.

Instrument your mobile app with Swift and mParticle

Learn how to instrument your app with Swift using the mParticle SDK.

SDKs for mobile marketers 101

Software Developer Kits (SDKs) are widely used by mobile developers. Learn what an SDK is and why it’s needed when working with different service providers

How to use native iOS and Android services in your hybrid app

Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.

App development: Planning for the long term

Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.

Location services best practices

Many mobile apps can greatly improve their users’ experience by making use of information on users’ whereabouts. A hotel app…

Why web solutions won’t solve your mobile app challenges

Choosing the right SDK for your mobile app

With the array of mobile app services for analytics, attribution, marketing automation, and so on, it can be difficult to choose the right SDK for your mobile app.

How data management can lower costs for app owners

It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.

How to avoid the SDK tax

SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.

ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments

Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.

Third-party segment insight with mParticle

Hyperloglog Algorithm: A must-know for data scientists

Hyperloglog (HLL), a powerful streaming algorithm, helps mParticle deliver real-time analytics products. Learn why it's a must-know for data scientists.

What’s new at mParticle, May 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its ecosystem with new partners and integrations. These are the integrations we added in May 2018.

What’s new at mParticle, April 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations. These are the integrations we added in April 2018.

What’s new at mParticle, March 2018

To serve our customers in a rapidly-changing environment, mParticle is constantly expanding its partner ecosystem with new partners and integrations.

What’s new at mParticle, February 2018

To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…

What’s new at mParticle, January 2018

Expanding data collection capabilities with Xbox SDK

We’re excited to announce that mParticle now supports Xbox!

Create better product experiences with machine learning powered by Attractor and mParticle

mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.

Analyze cross-channel campaign performance with Tenjin and mParticle

mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.

Power smarter advertising with Conversant and mParticle

mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.

Reward customers in moments that matter with Kiip and mParticle

mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.

Transform conversations into conversions with Instabot and mParticle

mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.

Reward shoppers and drive incremental in-store and mobile sales with Ibotta and mParticle

mParticle customers can now forward real-time customer data like product views, add to carts, and purchases to Ibotta without any custom development.

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.

Understand customer movement patterns with SafeGraph and mParticle

Customers can control server-to-server integrations and stream real-time mobile location data directly from their apps to SafeGraph via mParticle's platform

Announcing mParticle’s integration with Mediasmart

Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.

Announcing mParticle’s Xamarin SDK for cross-platform app user data tracking

Xamarin is an open source, .NET-based cross-platform development toolset, allowing you to create native applications for multiple platforms, including iOS…

Announcing our new integration with Salesforce Marketing Cloud

Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).

Branch partnership

Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…

Announcing our Integration with Adikteev

Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting…

Partner Spotlight: Criteo

Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…

Zendesk partnership

Zendesk is a customer service platform designed to create better customer relationships.

Announcing our Integration with Skyhook

Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.

Improve Snapchat campaign measurement

Appsflyer partnership

Amplitude partnership

Announcing our integration with Adxcel

Adxcel’s Demand Side Platform (DSP) provides a single solution for optimizing creative and media bidding.

TUNE partnership

TUNE is bringing the mobile marketing ecosystem closer together.

Announcing our integration with RevX

RevX is a mobile performance technology platform that powers growth for mobile businesses through dynamic retargeting.

Announcing our Partnership with MAZ, a Media Technology Company

Announcing our integration with Google Cloud Storage

Introducing cookie syncing

Today we’re excited to introduce enhanced cookie syncing capabilities, giving mParticle customers the ability to activate mParticle audiences directly through…

Announcing our Feeds integration with Radar

Announcing our Integration with Google Cloud Pub/Sub

mParticle’s Growth API allows marketers to connect their customer data to 100+ marketing and analytics tools without custom development.

Announcing Our Integration with Beemray

BeemRay is an audience intelligence platform that offers Location Data as a Service. Their proprietary platform, converts latitude/longitude data points…

Announcing our integration with TVSquared

TvSquared is used by more than 400 brands, agencies and networks across 50+ countries to optimize TV media strategies, improve…

Announcing our Feeds integration with Salesforce Marketing Cloud!

We are excited to announce our latest Feeds integration with Salesforce Marketing Cloud (SFMC), making it easier for brands to…

Our latest Feeds integration with SendGrid is now live

Announcing Our Integration with YouAppi

YouAppi is a mobile user acquisition platform that streamlines media buying for premium mobile brands. Their OneRun platform combines the…

Announcing Our integration with Leadbolt

Leadbolt is a high performance mobile advertising platform for user acquisition and in-app monetization.

Announcing our integration with Adobe Audience Manager

As an official member of the Adobe Marketing Cloud Exchange, we are continuously evolving our partnership to make it easier…

Announcing our integration with Foursquare

Foursquare recently announced that they have made the Pilgrim SDK available for select partners. To date, Pilgrim SDK has been…

Announcing our integration with Impact Radius

Impact Radius is transforming how advertisers handle their media spend and performance marketing partnerships. Their natively integrated suite of products enables…

Announcing our integration with Ampush

Ampush offers a simple way to grow revenue with in-feed native advertising on Facebook, Twitter, Instagram and Pinterest.

Announcing our integration with Singular

Singular is a mobile marketing analytics platform that aggregates all of your campaign spend, revenue and creative data from any…

Announcing our Feeds integration with AppsFlyer

We are excited to announce our latest feeds integration with AppsFlyer, making it easy for mobile-first brands to take advantage

Announcing our integration with Radar

We are excited to announce our integration with Radar! Founded by two-ex Foursquare colleagues, Radar uses geofencing technology to help businesses…

Announcing our integration with Oracle Bluekai

Today we are excited to announce our integration with Oracle’s Data Management Platform  (Oracle DMP) powered by Oracle Bluekai –…

Announcing our integration with Tapjoy

  Tapjoy’s mobile platform provides mobile engagement and monetization services for leading advertisers and app developers.

Announcing our integration with Abakus

Announcing our integration with Facebook Atlas

Facebook Atlas is a measurement solution that allows ad buyers to better measure, target, and optimize their digital and mobile ad buying.

Announcing our integration with Jampp

Jampp applies programmatic and big data technologies to conduct tracking, real-time optimization and mobile media buying at scale, accessing over

Announcing our integration with Quantcast

    Quantcast provides free cross-platform audience measurement for your mobile app, site, network or platform. Brands can get incredibly detailed profiles…

Announcing our integration with RadiumOne

We’re excited to announce our integration with RadiumOne! RadiumOne helps brands combine signals from across mobile, social, web and other channels.

Announcing our integration with Reveal Mobile

mParticle is excited to announce support for location data through our integration with Reveal Mobile! Reveal Mobile is a mobile audience…

Announcing our integration with Leanplum

  We’re excited to share news of our most recent integration with Leanplum!

Announcing our integration with Apptimize

We’re excited to announce our integration with Apptimize! Apptimize helps native iOS and Android apps rapidly iterate to make amazing users…

Announcing our integration with Salesforce Marketing Cloud

   We are excited to announce the availability of our integration with Salesforce Marketing Cloud (SFMC).  

Announcing our integration with Fiksu

We’re thrilled to announce our integration with Fiksu!

Announcing our integration with ironSource

  We’re excited to share the news of our integration with ironSource (formerly SuperSonic)!

Announcing our integration with Arbor

mParticle is pleased to announce our new partnership with Arbor!

Announcing our integration with Intelligent Optimisations

We’re pleased to announce our integration with Intelligent Optimisations!

Announcing our integration with Bing Ads

  We’re excited to announce our integration with Bing Ads!

Announcing our integration with Smadex

  We’re excited to announce our integration with Smadex!

Announcing our integration with CrossInstall

We’re pleased to announce our integration with CrossInstall!

Announcing our integration with LifeStreet

mParticle is excited to share the news of our new integration with LifeStreet!

Announcing our integration with Blueshift

We’re delighted to announce our new integration with Blueshift!

Announcing our integration with Aarki

  We’re pleased to announce our new integration with Aarki!

mParticle announces support for the Accelerated Mobile Pages (AMP) Project

Announcing mParticle’s Google AMP Integration

Announcing our integration with ironSource

We’re pleased to announce our new integration with ironSource Atom! Mobile apps often need to analyze their data in real-time…

Announcing our integration with AdColony

Announcing our integration with Button

Button enables mobile app marketers to buy actions, not impressions, and enhance user experience, rather disrupting it, by enabling seamless app-to-app eCommerce experiences.

Announcing our integration with The Trade Desk

Announcing our integration with Liftoff

We’re excited to announce our latest integration with Liftoff!

Announcing our Oracle Marketing Cloud and Responsys integration

We’re excited to announce the availability of our integration with Oracle Responsys.

Announcing our Apptentive integration

Engaging and retaining app users requires listening and feedback that’s rapid, constant, and data-driven.

Announcing our DoubleClick campaign manager integration

We’re thrilled today to announce our new integration with DoubleClick Campaign Manager.

Announcing our Indicative integration

Announcing Our BigQuery integration

We’re thrilled today to be releasing our integration with BigQuery.

Announcing our Apple SDK integration

Announcing our Wootric integration

Announcing our Alooma integration

We are very excited to announce our integration with Alooma is now live!

Announcing our SimpleReach integration for iOS

We are very excited to announce our newest integration with SimpleReach is now live!

Announcing our Looker integration

We’re excited to announce that our integration with Looker is now live!

Announcing our Redshift integration

Announcing our Manage integration

We’re excited to announce our integration with Manage is now live!

Announcing our Iterable integration

We are very excited to announce that our latest integration with Iterable is live!

Announcing our Apple iAd integration

We’re very excited to announce our latest Audience API integration with Apple iAd.

Announcing our Millennial Media, Google AdWords, and AppLift integrations

We are excited to announce several new integrations that are now live!

Announcing our Branch integration

We are excited to announce our integration with Branch Metrics is now live!

Announcing our Slack integration

mParticle is excited to announce our new integration with Slack is now live!

Announcing our Krux integration

mParticle is excited to announce our new integration with Krux is now live!

Announcing our Nanigans integration

We’re excited to announce a new partner in our latest integrations release – Nanigans!

Announcing our AgilOne integration

We’re excited to announce a new partner in our latest integrations release – AgilOne!

Announcing our updated Braze integration

mParticle is pleased to announce that our enhanced integration with Braze (formerly Appboy) is now live!

Announcing our Google Doubleclick integration

We’re excited to announce a new partner in our latest integrations release – Google DoubleClick!

Announcing our Amazon Mobile Analytics integration

We’re excited to announce a new partner in our latest integrations release—Amazon Mobile Analytics.

Announcing our SendGrid integration

We’re excited to announce a new partner in our latest integrations release – SendGrid!

Announcing our Tapstream integration

We’re excited to announce a new partner in our latest integrations release – Tapstream!

Announcing our Google Analytics Custom Dimensions integration

mParticle’s integration with Google Analytics has been updated with support for Custom Dimensions!

CDP ROI: Total cost of ownership

This blog is the final installment of a five-part series designed to help you build a better business case for customer data management.

Tag managers and CDPs: What’s the difference?

Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.

CDP ROI: Strategic value

Learn how using a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.

CDP ROI: Operational efficiency

This blog is part two of a five-part series designed to help you build a better business case for data…

Customer Data Platform ROI: Marketing effectiveness

This series on customer data platform ROI will show you how to build a better business case for data management across your organization.

Key Customer Data Platform (CDP) differentiators

Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.

Don’t call it an evolution: Marketing data’s third wave

We are in the midst of a massive marketing data transformation. Here's a closer look at the evidence of the systemic change occurring all around us.

Evaluating a Mobile Data Platform: Why Certain “Proof Points” Can Be Misleading

Oftentimes, mobile SaaS solutions will tout the number of apps using their platform as a point of validation. The implication, of course,…

The real reason mobile DMPs don’t make sense

Omnichannel marketers & publishers need an omnichannel solution.