The Customer Data Platform vendor landscape
The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.
How to augment your DMP with a CDP
Rather than CDP vs DMP, forward-thinking brands are creating dynamic martech stacks capable of collecting, transforming, and activating customer data by using a CDP to augment their DMP. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.
4 Ways a CDP can help customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.