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CDP

The Customer Data Platform vendor landscape

The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.

David Spitz

CDP

How to augment your DMP with a CDP

Rather than CDP vs DMP, forward-thinking brands are creating dynamic martech stacks capable of collecting, transforming, and activating customer data by using a CDP to augment their DMP. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.

Abril McCloud

Security

4 Ways a CDP can help customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Tim Norris

Data strategy

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris