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mParticle Features
Introducing the Profile API for hyper-personalization at scale
Personalize on-site and in-app experiences wherever your customers are, in real time with the new Profile API feature. Now in limited beta.
Introducing Lifetime Audiences and User Attribute Forwarding
The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.
Introducing Data Master: Great data, easier than ever.
Instrument and maintain a unified data strategy that is flexible, extensible, and fully transparent to everyone in the organization with Data Master.
