Mobile growth
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
There are significant changes coming to iOS relating to user privacy, tracking transparency, and specifically the use of the iOS advertising identifier (IDFA), with an emphasis on pro-consumer privacy policy enforcement by Apple. Since the announcement, mParticle has been collaborating with some of the largest consumer brands in the world to holistically achieve a balance between adhering to compliance obligations and ethical data collection policies to protect consumer choice, while also delivering personalized and relevant information to people globally.
