Tag

A/B Testing

M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

optimizely-vs-launchdarkly

Growth

Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?

split-integration-development

Guides

Clarify customer journeys Split and mParticle

Growth

Opticon 19: Out-experiment. Outperform.

Use Optimizely with mParticle to empower marketing and product teams.

Guides

Improve customer experiences with A/B testing

Experiment across the customer journey with Optimizely and mParticle.

mParticle Product

Experiment across the customer journey

Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

mParticle and Postmates Case Study on user journey analytics, Hero Background

Growth

Inside Postmates's experimentation engine

postmates customer story

Data strategy

Postmates' user experience testing platform

3 ways to leverage audience A/B testing

Growth

3 ways to leverage audience A/B testing

Power identity-based marketing with AudienceSync from mParticle

mParticle Product

Power identity-based marketing with AudienceSync