Tag

A/B Testing

Data strategy

How Airbnb scaled their growth strategy while increasing developer efficiency

Learn how Airbnb uses mParticle as the foundation infrastructure of their data pipeline, enabling them to evolve their growth stack and stay agile during tumultuous market conditions.

split-integration-development

Guides

Clarify customer journeys Split and mParticle

This workflow will show you to use Split and mParticle to join your customer and feature data for data- (and impact!) driven product development and a greater, more holistic understanding of your customers’ journeys and experiences.

Abril McCloud

Growth

Opticon 19: Out-experiment. Outperform.

A recap of the need-to-know themes and product updates from Optimizely's annual conference.

Joey Colvin – September 30, 2019
Use Optimizely with mParticle to empower marketing and product teams.

Guides

Improve customer experiences with A/B testing

Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.

Abril McCloud
Experiment across the customer journey with Optimizely and mParticle.

mParticle Product

Experiment across the customer journey

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

Tricia Prashad – November 19, 2018
Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud
mParticle and Postmates Case Study on user journey analytics, Hero Background

Inside Postmates's experimentation engine

How integrated customer data enables Postmates’ growth team to answer not only “the what” but also the “so what” – across product, marketing, and customer support

postmates customer story

Data strategy

Postmates' user experience testing platform

Learn how Postmates uses mParticle to power their user experience testing platform, leading to increased insights, improved customer experience, and better product output.

Abril McCloud
3 ways to leverage audience A/B testing

Growth

3 ways to leverage audience A/B testing

A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.

Justin McManus – November 15, 2017
Power identity-based marketing with AudienceSync from mParticle

mParticle Product

Power identity-based marketing with AudienceSync

A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Abril McCloud – September 21, 2017