Tag

Data privacy & Security

mParticle Product

Data Subject Erasure Requests, made easy

Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.

James Fang – April 13, 2022
gambling-commission-regulations

Growth

Deliver more responsible experiences and comply with Gambling Commission regulations

New regulations have been introduced that govern how gaming operators can manage and protect their high value customers. Complying with these regulations requires a fundamental shift in the way player data is collected, managed, and used. Here are five steps you can follow to support compliance.

Simon Theakston – March 22, 2022
mparticle-dsr-forwarding

mParticle Product

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.

James Fang – December 16, 2021

Engineering

How to implement an mParticle data plan in an eCommerce app

This sample application allows you to see mParticle data events and attributes displayed in an eCommerce UI as you perform them, and experiment with implementing an mParticle data plan yourself.

November 16, 2021
data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

Enabling teams with access to high-quality data is important for business success. The way in which this data is stored impacts on cost, scalability, data availability, and more. This article breaks down the difference between data lakes and data warehouses, and provides tips on how to decide which to use for data storage.

Joey Colvin – November 04, 2021

Engineering

How to assemble a cross-functional data quality team

Smash your data silos and improve data quality across your organization by assembling a cross-functional team to own data planning.

Sean Ryan – October 20, 2021
mparticle-customlytics

Growth

Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform

As users move through the customer lifecycle, different tactics are required to keep them engaged and increase lifetime value. Although these strategies vary, one commonality between them is that they are all powered by customer data. Learn how Customer Data Platforms make it easier to access and activate data throughout the mobile app customer lifecycle.

Joey Colvin – August 04, 2021
align-with-apple-att

mParticle Product

Aligning with Apple’s AppTracking Transparency Requirements

We're excited to announce the Milestone 3 release of our support for Apple's AppTracking Transparency. With this release, mParticle customers can now set a default ATT status when one has not been collected, in addition to being able to collect ATT consent status and control data forwarding based on ATT status.

James Fang – July 16, 2021
iOS 14.5 will bring significant changes to the way iOS apps handle privacy and user tracking transparency.

mParticle Product

Get ready for Apple’s App Tracking Transparency Framework

This week’s release of iOS 14.5 marks the beginning of enforcement of Apple’s App Tracking Transparency (ATT) Framework, announced last year. The ATT brings significant changes to the way iOS apps handle privacy and user tracking transparency. mParticle is continuing to roll out updates to help customers adhere to the new framework, as well as tools you can use to build a future-proof data strategy based on first-party customer data infrastructure.

Kale Bogdanovs – April 27, 2021
customer acquisition and retention

Growth

Customer acquisition and retention: Which should you focus on?

Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.

Joey Colvin – December 11, 2020
cdp data warehouse

Growth

How to use a CDP with your data warehouse

Data warehouses enable critical insights, and speed of data collection and stability of warehousing are important to their performance. Learn how you can use a CDP with your data warehouse to improve functionality and take action on business intelligence.

Joey Colvin – December 02, 2020
cdp security

Engineering

How a CDP supports customer data security

The trust between a customer and brand is the foundation of a strong customer relationship. Part of maintaining that trust is sound customer data management and security. Learn how a Customer Data Platform helps you secure your customer data pipeline so that you can build trust throughout the customer journey.

Joey Colvin – July 08, 2020
data localization

mParticle Product

Introducing Data Localization from mParticle

mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.

Craig Kelly – March 18, 2020
ccpa-compliance-support

mParticle Product

CCPA Compliance with mParticle

Learn how mParticle's CCPA compliance tools can help you comply with the California Consumer Privacy Act of 2020 (CCPA).

Ben Hoxie – March 18, 2020
data-pipeline

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.

Craig Kelly – January 29, 2020

Engineering

How JetBlue improved their mobile customer experience

Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality

Abril McCloud
identity resolution platform

When identity resolution goes wrong

mParticle CEO and Co-founder, Michael Katz, discusses why identity resolution is so critical for brands today, where mistakes can be made, and how mParticle can help.

Michael Katz – November 01, 2019
finance data management

Growth

Consumer finance data management with a CDP

Leading consumer finance brands know that they need to deliver the best experiences to customers wherever they are, be it in-branch, on the web, or on mobile. Learn how Venmo, Quicken Loans, Paga, Stocktwits, and Abra leverage the mParticle platform as their consumer finance data management foundation.

May 29, 2019
trust customer journey

Growth

How to embed trust in the customer journey

In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.

Michael Katz – February 11, 2019
The fifth pillar of big data

Growth

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018

Company

These 4 mobile ad-tech companies are banding together on standards for GDPR

With the General Data Protection Regulation (or GDPR) looming, mParticle and its partners have come together to create OpenGDPR, designed to help companies manage and complete data requests easily across their ecosystem.

April 17, 2018
Customer data fundamentals: Security and privacy

Growth

Customer data fundamentals: Security and privacy

Dave Myers – August 16, 2017

Growth

mParticle and GDPR compliance

Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.

Tim Norris
Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you

mParticle Product

Get ready for GDPR with our new suite of capabilities

GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.

Ben Hoxie – February 15, 2018
What CMOs need to know about CDP Data Governance and Security

Growth

What CMOs need to know about data governance

For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.

Abril McCloud – February 08, 2018

Engineering

Location services best practices

Many mobile apps can greatly improve their users’ experience by making use of information on users’ whereabouts. A hotel app…

Dalmo Cirne – December 02, 2014
Learn how OpenGDPR can help you honor data subject rights

Company

Build a connected and compliant stack with OpenGDPR

Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.

Ben Hoxie – April 12, 2018
Learn about the different kinds of identity tech

Growth

Identity tech 101

Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.

Patrick Crosby – October 10, 2017
At mParticle, the security of our platform and our customers’ data is of paramount importance.

Company

Security manifesto from mParticle’s CISO

We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.

Will Rogers – April 05, 2018

Growth

How The GDPR Will Transform Marketing

New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…

Jessica Lindsay – July 07, 2017
Smartphone sitting on a wooden table. How do I find my Google ad ID

Growth

How to find your mobile device identifiers

Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.

Sean Ryan – January 07, 2015

mParticle Product

Multi-factor authentication (MFA) and single-sign on (SSO) support

Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.

Andrew Katz – April 30, 2015

Engineering

The problem with app updates: Communication breakdown

While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.

Coby Berman – August 12, 2015