Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

Tag

Data Governance

mParticle Product

Meet mParticle IDSync: The flexible identity framework you didn’t know you needed

mparticle-dsr-forwarding

mParticle Product

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Engineering

Prevent data quality issues with these six habits of highly effective data

Engineering

How to implement an mParticle data plan in an eCommerce app

data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

Engineering

How to assemble a cross-functional data quality team

probabilistic-vs-deterministic

Growth

Probabilistic vs deterministic: Which method should you be using for identity resolution?

iOS 14.5 will bring significant changes to the way iOS apps handle privacy and user tracking transparency.

mParticle Product

Get ready for Apple’s App Tracking Transparency Framework

Growth

How to set up your Customer Data Platform team

universal-customer-id

Engineering

The value of a universal customer ID across your tech stack

manage-data-customer-consent

Growth

How to manage data across your tech stack based on customer consent

Engineering

How to stop endless data shipping cycles

what is first party data

Growth

What is first-party data?

cdp data warehouse

Engineering

CDP vs Data Warehouse: What's the difference?

block-data-quality

mParticle Product

Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data

ios-14-privacy-updates

Engineering

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

cross-border-data-flows-and-privacy-shield

Security

Cross-border data flows and Privacy Shield

cdp security

Engineering

How a CDP supports customer data security

data-pipeline

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

Jetblue mobile

Engineering

How JetBlue improved their mobile customer experience

identity resolution platform

Growth

When identity resolution goes wrong

trust customer journey

Growth

How to embed trust in the customer journey

Learn how mParticle helps our customers not only support GDPR compliance but embrace it

Growth

4 Ways a CDP helps customers embrace the GDPR

The fifth pillar of big data

Growth

Validity: The fifth V of Big Data

Company

These 4 mobile ad-tech companies are banding together on standards for GDPR

Customer data fundamentals: Security and privacy

Growth

Customer data fundamentals: Security and privacy

Growth

mParticle and GDPR compliance

Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you

mParticle Product

Get ready for GDPR with our new suite of capabilities

mParticle Product

Introducing Rules

Learn how OpenGDPR can help you honor data subject rights

Company

Build a connected and compliant stack with OpenGDPR

Learn about the different kinds of identity tech

Growth

Identity tech 101

What GDPR means for data-driven marketing

Growth

What GDPR means for data-driven marketing

At mParticle, the security of our platform and our customers’ data is of paramount importance.

Company

Security manifesto from mParticle’s CISO

Growth

How The GDPR Will Transform Marketing

15 questions to evaluate CDP data preparation capabilities

Growth

15 questions to evaluate CDP data preparation capabilities

What CMOs need to know about CDP Data Governance and Security

Growth

What CMOs need to know about data governance

Smartphone sitting on a wooden table. How do I find my Google ad ID

Growth

How to find your mobile device identifiers

mParticle Product

Multi-factor authentication (MFA) and single-sign on (SSO) support