Tag

Data Governance

mparticle-dsr-forwarding

mParticle Product

Streamline GDPR and CCPA / CPRA Erasure Requests with mParticle DSR Forwarding

Announcing the Beta release for Data Subject Request Forwarding. With this feature, compliance and customer service teams can automate away manual tasks required to service DSR erasure requests.

James Fang – December 16, 2021

Engineering

Prevent data quality issues with these six habits of highly effective data

Maintaining data quality across an organization can feel like a daunting task, especially when your data comes from a myriad of devices and sources. While there is no one magic solution, adopting these six habits will put your organization on the path to consistently reaping the benefits of high quality data.

Sean Ryan – December 15, 2021

Engineering

How to implement an mParticle data plan in an eCommerce app

This sample application allows you to see mParticle data events and attributes displayed in an eCommerce UI as you perform them, and experiment with implementing an mParticle data plan yourself.

November 16, 2021
data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

Enabling teams with access to high-quality data is important for business success. The way in which this data is stored impacts on cost, scalability, data availability, and more. This article breaks down the difference between data lakes and data warehouses, and provides tips on how to decide which to use for data storage.

Joey Colvin – November 04, 2021

Engineering

How to assemble a cross-functional data quality team

Smash your data silos and improve data quality across your organization by assembling a cross-functional team to own data planning.

Sean Ryan – October 20, 2021
probabilistic-vs-deterministic

Growth

Probabilistic vs deterministic: Which method should you be using for identity resolution?

The way in which you build your customer profiles can have big consequences on marketing strategy, data privacy, and customer relationships. Learn about the difference between probabilistic and deterministic identity models and how to determine which method you should be using.

Joey Colvin – June 16, 2021
iOS 14.5 will bring significant changes to the way iOS apps handle privacy and user tracking transparency.

mParticle Product

Get ready for Apple’s App Tracking Transparency Framework

This week’s release of iOS 14.5 marks the beginning of enforcement of Apple’s App Tracking Transparency (ATT) Framework, announced last year. The ATT brings significant changes to the way iOS apps handle privacy and user tracking transparency. mParticle is continuing to roll out updates to help customers adhere to the new framework, as well as tools you can use to build a future-proof data strategy based on first-party customer data infrastructure.

Kale Bogdanovs – April 27, 2021

Growth

How to set up your customer data team

In part two of our two-part series on making the most of your Customer Data Platform, we discuss how you can set up a cross-functional team of 'customer data excellence' to operate your CDP.

Joey Colvin – April 19, 2021
universal-customer-id

Engineering

The value of a universal customer ID across your tech stack

Teams across industries are striving to create a consolidated view of their customers. But if that view isn't cleanly integrated with the tools and systems throughout the tech stack, growth teams aren't able to use it to drive results. Learn more about how you can implement a universal ID and make it available across the stack.

Joey Colvin – March 17, 2021

Data strategy

How to manage data across your tech stack based on customer consent

Great customer experiences are built on trust. Learn more about the tooling that can help you collect customer consent and manage how data flows between systems based on customer consent.

Joey Colvin – February 19, 2021

Engineering

How to stop endless data shipping cycles

Engineers should ship products, not data. Product managers and marketers should experiment with data, increase personalization, and improve experiences. With a permanent data infrastructure, these goals are not mutually exclusive.

Sean Ryan – February 17, 2021

Growth

What is first-party data?

First-party data is the most powerful and reliable type of customer information, and it can give your organization many distinct advantages. Learn how to distinguish between different categories of customer data, and the ways you can leverage your company’s first-party data from multiple channels.

Sean Ryan – December 07, 2020
cdp data warehouse

Growth

How to use a CDP with your data warehouse

Data warehouses enable critical insights, and speed of data collection and stability of warehousing are important to their performance. Learn how you can use a CDP with your data warehouse to improve functionality and take action on business intelligence.

Joey Colvin – December 02, 2020
block-data-quality

mParticle Product

Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data

Bad data leads to bad decisions, but most teams are unable to address their data quality problems proactively in real time. Today, we are excited to announce Block Data, a new early access feature that helps teams automatically identify and drop unplanned data before it’s forwarded downstream, review and quarantine suspected bad data for investigation, and replay quarantined data once it’s been inspected and modified.

Niko Stahl – October 14, 2020
ios-14-privacy-updates

Engineering

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

There are significant changes coming to iOS relating to user privacy, tracking transparency, and specifically the use of the iOS advertising identifier (IDFA). Since the announcement, mParticle has been collaborating with some of the largest consumer brands in the world to holistically achieve a balance between adhering to compliance obligations and ethical data collection policies to protect consumer choice, while also delivering personalized and relevant information to people globally.

Sam Dozor – September 16, 2020
cross-border-data-flows-and-privacy-shield

Security

Cross-border data flows and Privacy Shield

On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.

Dave Myers – July 21, 2020
cdp security

Engineering

How a CDP supports customer data security

The trust between a customer and brand is the foundation of a strong customer relationship. Part of maintaining that trust is sound customer data management and security. Learn how a Customer Data Platform helps you secure your customer data pipeline so that you can build trust throughout the customer journey.

Joey Colvin – July 08, 2020
data-pipeline

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.

Craig Kelly – January 29, 2020

Engineering

How JetBlue improved their mobile customer experience

Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality

Abril McCloud
identity resolution platform

When identity resolution goes wrong

mParticle CEO and Co-founder, Michael Katz, discusses why identity resolution is so critical for brands today, where mistakes can be made, and how mParticle can help.

Michael Katz – November 01, 2019
trust customer journey

Growth

How to embed trust in the customer journey

In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.

Michael Katz – February 11, 2019
Learn how mParticle helps our customers not only support GDPR compliance but embrace it

Growth

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Tim Norris – May 24, 2018
The fifth pillar of big data

Growth

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018

Company

These 4 mobile ad-tech companies are banding together on standards for GDPR

With the General Data Protection Regulation (or GDPR) looming, mParticle and its partners have come together to create OpenGDPR, designed to help companies manage and complete data requests easily across their ecosystem.

April 17, 2018
Customer data fundamentals: Security and privacy

Growth

Customer data fundamentals: Security and privacy

Dave Myers – August 16, 2017

Growth

mParticle and GDPR compliance

Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.

Tim Norris
15 questions to evaluate CDP data preparation capabilities

Growth

15 questions to evaluate CDP data preparation capabilities

Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.

David Raab – September 26, 2017
Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you

mParticle Product

Get ready for GDPR with our new suite of capabilities

GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.

Ben Hoxie – February 15, 2018
What CMOs need to know about CDP Data Governance and Security

Growth

What CMOs need to know about data governance

For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.

Abril McCloud – February 08, 2018

mParticle Product

Introducing Rules

mParticle customers can transform their data without source code updates to ensure that each service receives data in the correct format.

Rashel Shehata – July 05, 2017
Learn how OpenGDPR can help you honor data subject rights

Company

Build a connected and compliant stack with OpenGDPR

Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.

Ben Hoxie – April 12, 2018
Learn about the different kinds of identity tech

Growth

Identity tech 101

Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.

Patrick Crosby – October 10, 2017
What GDPR means for data-driven marketing

Growth

What GDPR means for data-driven marketing

Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.

Tim Norris – August 03, 2017
At mParticle, the security of our platform and our customers’ data is of paramount importance.

Company

Security manifesto from mParticle’s CISO

We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.

Will Rogers – April 05, 2018

Growth

How The GDPR Will Transform Marketing

New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…

Jessica Lindsay – July 07, 2017
Smartphone sitting on a wooden table. How do I find my Google ad ID

Growth

How to find your mobile device identifiers

Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.

Sean Ryan – January 07, 2015

mParticle Product

Multi-factor authentication (MFA) and single-sign on (SSO) support

Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.

Andrew Katz – April 30, 2015