Broadcast, Media, & Entertainment
How NOVA Entertainment uncovered audience insights with a real-time customer data foundation
By partnering with mParticle, Nova Entertainment was able to doubled its registered customer base while also lowering customer acquisition costs.
Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade
On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.
Channel 4 selects mParticle to accelerate digital growth
Customer Data Platform to drive data-driven decisions for UK's leading public media company.
Data is a team sport: Q4 feature announcements
Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.
Customer Data Platform Use Cases Guide: Media
Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.
mParticle announces single SDK OTT streaming
mParticle now supports Roku for OTT streaming data collection.
How SeatGeek tests new channels for growth
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.