Tag

Application engineering

Engineering

New ways to understand in-app behavior with Apple iOS 16

Engineering

The engineer’s guide to working with marketers

Engineering

Developer Deep Dive: mParticle Sample Apps

Engineering

Implement a CDP with ease using mParticle's sample applications

Engineering Culture

Company

From talking points to tangible outcomes: How we built an engineering culture that actually works

Engineering

Smartype Hubs: Keeping developers in sync with your Data Plan

Engineering

Prevent data quality issues with these six habits of highly effective data

Engineering

How to implement an mParticle data plan in an eCommerce app

building-data-pipelines

Engineering

Should you be buying or building your data pipelines?

Engineering

Ask an mParticle Solutions Consultant: What is data quality?

data-lake-vs-data-warehouse

Engineering

When to use a data lake vs data warehouse

mParticle Product

Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle

Engineering

How we improved our core web vitals by migrating to Gatsby

Engineering

What is Gatsby?

Engineering

Capture page navigation events in a React Application

Engineering

Track User Events in Single-Page Applications

Engineering

APIs vs. Webhooks: What’s the difference?

Engineering

Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android

ios-14-privacy-updates

Engineering

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

how to improve mobile app performance

Engineering

Improve mobile app performance with SDK abstraction

testing in production

Engineering

Test in production with mParticle and Split

event collection

Engineering

Smartype: Proper event collection at run time

Jetblue mobile

Engineering

How JetBlue improved their mobile customer experience

event driven architectures

mParticle Product

Real-time event processing with Kafka

accuweather apis

CX

Connect to AccuWeather APIs and deliver relevant customer experiences

Mobile tag management

mParticle Product

Google Tag Manager: Scalable web and mobile tag management

Customer Data Platform Use Cases: Media

Growth

Customer Data Platform Use Cases Guide: Media

How to avoid the SDK tax

Engineering

How to avoid the SDK tax

7 ways the top quick-serve restaurant apps engage their users

Growth

7 ways the top quick-serve restaurant apps engage their users

Growth

The role of mobile app data in driving revenue

Make audience data actionable with AudienceSync A/B testing with mParticle

mParticle Product

Make audience data actionable with AudienceSync A/B testing

Mobile-marketing-strategy

Growth

Inside Gilt's mobile marketing strategy

Engineering

Behind the script: Building a Roku SDK

mParticle Product

How much does your SDK weigh, mParticle?

ios hybrid

Engineering

How to use native iOS and Android services in your hybrid app

Growth

Stop your app journey from going off-course

Engineering

App marketing using audience targeting

Engineering

The problem with app updates: Communication breakdown

Engineering

SDKs for mobile marketers 101

Engineering

App development: Planning for the long term