Tag

First-party data

Growth

The 2022 Customer Data Platform buying guide

Think your organization might benefit from a CDP, but don't know where to start? In this guide we'll get you up to speed on standard terminology, guide you through the CDP market, and help you prepare for a successful CDP implementation.

Adam Dorsey
data-driven-culture

Growth

How to build a data-driven culture

Many business have data, but few are actually able to use their data to increase customer value. This post describes the technology and processes you can implement to build a data-driven culture that transcends individual teams and differing levels of technical understanding.

Kiera Abbamonte – March 01, 2022

Engineering

Prevent data quality issues with these six habits of highly effective data

Maintaining data quality across an organization can feel like a daunting task, especially when your data comes from a myriad of devices and sources. While there is no one magic solution, adopting these six habits will put your organization on the path to consistently reaping the benefits of high quality data.

Sean Ryan – December 15, 2021

Engineering

How to implement an mParticle data plan in an eCommerce app

This sample application allows you to see mParticle data events and attributes displayed in an eCommerce UI as you perform them, and experiment with implementing an mParticle data plan yourself.

November 16, 2021

Engineering

Three threats to customer data quality (and how to avoid them)

In this video, Jodi Bernardini, a Senior Solutions Consultant at mParticle, lays out three major threats standing in the way of customer data quality, and offers advice on how organizations can address them.

Sean Ryan
mparticle-customlytics

Growth

Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform

As users move through the customer lifecycle, different tactics are required to keep them engaged and increase lifetime value. Although these strategies vary, one commonality between them is that they are all powered by customer data. Learn how Customer Data Platforms make it easier to access and activate data throughout the mobile app customer lifecycle.

Joey Colvin – August 04, 2021
mparticle-shopify-integration

mParticle Product

Simplify eCommerce Data Management with mParticle’s Shopify Integration

More than a million businesses use Shopify to help them sell. With mParticle’s new feed integration, you can get all the benefits of a third-party eCommerce platform, without giving up ownership of your customer data.

James Fang – July 15, 2021
probabilistic-vs-deterministic

Growth

Probabilistic vs deterministic: Which method should you be using for identity resolution?

The way in which you build your customer profiles can have big consequences on marketing strategy, data privacy, and customer relationships. Learn about the difference between probabilistic and deterministic identity models and how to determine which method you should be using.

Joey Colvin – June 16, 2021
mParticle’s new integration with Zendesk gives you a low-cost way to improve your CS experience by taking all the user data you’re already collecting for your marketing and product teams and making the most relevant data points easily available to your CS team as context for each support ticket.

mParticle Product

Personalize Support with mParticle and Zendesk

You wouldn’t expect your Marketing or Product teams to function without data. Show your support team some love and help them provide personalized service, using the same data points you’re already collecting.

Kale Bogdanovs – May 06, 2021
iOS 14.5 will bring significant changes to the way iOS apps handle privacy and user tracking transparency.

mParticle Product

Get ready for Apple’s App Tracking Transparency Framework

This week’s release of iOS 14.5 marks the beginning of enforcement of Apple’s App Tracking Transparency (ATT) Framework, announced last year. The ATT brings significant changes to the way iOS apps handle privacy and user tracking transparency. mParticle is continuing to roll out updates to help customers adhere to the new framework, as well as tools you can use to build a future-proof data strategy based on first-party customer data infrastructure.

Kale Bogdanovs – April 27, 2021

Growth

How to set up your customer data team

In part two of our two-part series on making the most of your Customer Data Platform, we discuss how you can set up a cross-functional team of 'customer data excellence' to operate your CDP.

Joey Colvin – April 19, 2021

Engineering

Data enrichment and machine learning: Maximizing the value of your data insights

Data enrichment and machine learning are two techniques that can enhance the ability of your customer data to drive personalized experiences. While there is some overlap in the end goal of both approaches to enhancing data value, there are significant differences in the time, resources, and overhead they each require.

Sean Ryan – February 23, 2021

Growth

Data-informed Decision Making: What does it mean, and should you be doing it?

Like data-driven decision making, being data-informed entails relying heavily on raw, measurable information to guide an organization’s direction. Data-informed strategies leave more room for opinions and past experiences, however, and recognize the limitations of using data alone to make every decision.

Sean Ryan – February 02, 2021

Growth

What is first-party data?

First-party data is the most powerful and reliable type of customer information, and it can give your organization many distinct advantages. Learn how to distinguish between different categories of customer data, and the ways you can leverage your company’s first-party data from multiple channels.

Sean Ryan – December 07, 2020
cdp data warehouse

Growth

How to use a CDP with your data warehouse

Data warehouses enable critical insights, and speed of data collection and stability of warehousing are important to their performance. Learn how you can use a CDP with your data warehouse to improve functionality and take action on business intelligence.

Joey Colvin – December 02, 2020
single-customer-view-cdi

Growth

A single customer view is not the goal (it's the result)

Companies have long tried to establish a single customer view, but few have been able to put a solution into place that addresses the cross-functional needs of stakeholders. The problem is that a single customer view is often seen as the goal of processes, rather than the result. Learn how to create a single view of the customer by enforcing an organization-wide commitment to data quality and collaboration catalyzed by a sound data design process.

Michael Katz – November 03, 2020
ios-14-privacy-updates

Engineering

Future-proof your customer data strategy: Get ready for iOS 14 privacy updates

There are significant changes coming to iOS relating to user privacy, tracking transparency, and specifically the use of the iOS advertising identifier (IDFA). Since the announcement, mParticle has been collaborating with some of the largest consumer brands in the world to holistically achieve a balance between adhering to compliance obligations and ethical data collection policies to protect consumer choice, while also delivering personalized and relevant information to people globally.

Sam Dozor – September 16, 2020
customer sentiment

Growth

3 ways to act on shifts in customer sentiment

Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.

Ashley Sefferman – April 27, 2020
sessionm loyalty

mParticle Product

Drive loyalty with mParticle and SessionM

With the new SessionM integration, mParticle customers can supercharge their loyalty programs with high-quality first-party customer data, and use insights gained from their loyalty program to increase ad spend efficiency and find new high-value customers.

Kale Bogdanovs – April 23, 2020

Engineering

How JetBlue improved their mobile customer experience

Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality

Abril McCloud
event driven architectures

mParticle Product

Real-time event processing with Kafka

Learn how mParticle's Kafka integration can help you stream customer data to systems and applications with event data forwarding, advanced filtering and compliance, distributed event notification, and event sourcing.

Kale Bogdanovs – September 30, 2019
user-aliasing-API

mParticle Product

User Aliasing API: Clarify customer journeys

mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.

Shabih Syed – July 17, 2019

Growth

Mayur Gupta on marketing as a growth engine

At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.

Abril McCloud – June 12, 2019
big data in retail

Growth

The rise of big data in retail

The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.

Alex Kesaris – June 10, 2019
Data warehousing snowflake

mParticle Product

Load data to Snowflake data warehouse

Learn how mParticle's Snowflake integration can help you warehouse your customer data more efficiently and securely at scale with automated data exports, advanced filtering and compliance, and easier querying.

Craig Kelly – April 29, 2019
Customer Data Platform Use Cases: QSR

Growth

Customer Data Platform use cases: QSR

Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.

Abril McCloud – September 25, 2018
Customer Data Platform Retail

Growth

Customer Data Platform Retail use cases

Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 20, 2018
Learn how mParticle helps our customers not only support GDPR compliance but embrace it

Growth

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Tim Norris – May 24, 2018
The fifth pillar of big data

Growth

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018

Growth

mParticle and GDPR compliance

Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.

Tim Norris
15 questions to evaluate CDP data preparation capabilities

Growth

15 questions to evaluate CDP data preparation capabilities

Marketing technology analyst David Raab explains how customer data platforms can enable data transformations and how to ensure the right fit for your needs.

David Raab – September 26, 2017

Growth

How data management can lower costs for app owners

It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.

Michael Katz – October 01, 2014
What CMOs need to know about CDP Data Governance and Security

Growth

What CMOs need to know about data governance

For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.

Abril McCloud – February 08, 2018
Learn about the different kinds of identity tech

Growth

Identity tech 101

Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.

Patrick Crosby – October 10, 2017
What GDPR means for data-driven marketing

Growth

What GDPR means for data-driven marketing

Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.

Tim Norris – August 03, 2017
marketing attribution

Growth

5 marketing attribution tips for eCommerce

Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.

Abril McCloud – January 19, 2018
14 eCommerce audiences marketers need to succeed

Growth

14 eCommerce audiences marketers need to succeed

Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.

Abril McCloud – November 20, 2017

Growth

How The GDPR Will Transform Marketing

New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…

Jessica Lindsay – July 07, 2017

Growth

Why thinking bigger about data strategy is your only real option

With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.

Michael Katz – August 26, 2016

Growth

How to optimize your mCommerce app data

Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.

Michael Katz – September 07, 2016
mParticle and Venmo Case Study Hero Background

Growth

How Venmo increased user engagement by 30%

Tricia Prashad

Engineering

The problem with app updates: Communication breakdown

While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.

Coby Berman – August 12, 2015