Tag
Growth
How the Wall Street Journal increases the value of their first-party data with AI
OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration
Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)
How to use first-party data for programmatic advertising
How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools
What is customer journey management, and how can you get started?
How to build a data-driven culture
Engineering
Prevent data quality issues with these six habits of highly effective data
How to implement an mParticle data plan in an eCommerce app
Three threats to customer data quality (and how to avoid them)
Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform
mParticle Product
Simplify eCommerce Data Management with mParticle’s Shopify Integration
Probabilistic vs deterministic: Which method should you be using for identity resolution?
Personalize Support with mParticle and Zendesk
Get ready for Apple’s App Tracking Transparency Framework
How to set up your Customer Data Platform team
Data enrichment and machine learning: Maximizing the value of your data insights
Data-informed Decision Making: What does it mean, and should you be doing it?
What is first-party data?
CDP vs Data Warehouse: What's the difference?
A single customer view is not the goal (it's the result)
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
3 ways to act on shifts in customer sentiment
Drive loyalty with mParticle and SessionM
How JetBlue improved their mobile customer experience
Real-time event processing with Kafka
User Aliasing API: Clarify customer journeys
Mayur Gupta on marketing as a growth engine
The rise of big data in retail
Load data to Snowflake data warehouse
Customer Data Platform use cases: QSR
Customer Data Platform Retail use cases
4 Ways a CDP helps customers embrace the GDPR
Validity: The fifth V of Big Data
mParticle and GDPR compliance
How data management can lower costs for app owners
Identity tech 101
What GDPR means for data-driven marketing
5 marketing attribution tips for eCommerce
14 eCommerce audiences marketers need to succeed
How The GDPR Will Transform Marketing
15 questions to evaluate CDP data preparation capabilities
What CMOs need to know about data governance
How to optimize your mCommerce app data
How Venmo increased user engagement by 30%
Why thinking bigger about data strategy is your only real option
The problem with app updates: Communication breakdown
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