Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI
AI-driven insights are powerful catalysts for supercharging your customer data. But all too often, these resources are siloed in data science departments, disconnected from go-to-market teams who possess the skills to maximize their value. This article demonstrates how mParticle can help you leverage intelligent attributes to maximize the impact of your engagement campaigns without engineering support.
Ask an mParticle Solutions Consultant: What is data quality?
In this video, Andy Wong, a senior leader on mParticle’s Solutions Consulting team, discusses what data quality means, why it is important prioritize, and the benefits of creating a centralized data planning team to oversee data quality.
Debug customer event collection in real time
If you are responsible for implementing data tracking plans across your apps and websites, you’re probably familiar with how tedious and time consuming it can be to track down data collection bugs when they pop up. This video walks through how you can use mParticle’s Live Stream to simplify your team’s testing and debugging cycles.
mParticle deepens Facebook integration
We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.