Videos

Engineering

Ask an mParticle Solutions Consultant: What is data quality?

In this video, Andy Wong, a senior leader on mParticle’s Solutions Consulting team, discusses what data quality means, why it is important prioritize, and the benefits of creating a centralized data planning team to oversee data quality.

Engineering

Debug customer event collection in real time

If you are responsible for implementing data tracking plans across your apps and websites, you’re probably familiar with how tedious and time consuming it can be to track down data collection bugs when they pop up. This video walks through how you can use mParticle’s Live Stream to simplify your team’s testing and debugging cycles.

mParticle Product

mParticle deepens Facebook integration

We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.

Engineering

The problem with app updates: Communication breakdown

While apps continue to make improvements from the time they launch, app stores don’t offer them a means to share progress within app updates.