Tag
Growth
Navigating the CDP Noise: It’s time to move beyond dumb pipes
Navigating the CDP Noise: Composable sleight of hand
Engineering
Snowflake vs. BigQuery: What are the key differences?
How we improved performance and scalability by migrating to Apache Pulsar
Press Releases
mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP
New ways to understand in-app behavior with Apple iOS 16
How does Azure work? An explanation of Microsoft’s cloud platform
How does Snowflake work? A simple explanation of the popular data warehouse
The engineer’s guide to working with marketers
Harveer Singh leads Western Union’s digital transformation with data
Developer Deep Dive: mParticle Sample Apps
Implement a CDP with ease using mParticle's sample applications
How we cut AWS costs by 80% while usage increased 20%
Data quality vital signs: Five methods for evaluating the health of your data
How to choose the right foundation for your data stack
Clear costs: How we used data aggregation to understand our Cost of Goods Sold
Prevent data quality issues with these six habits of highly effective data
How to implement an mParticle data plan in an eCommerce app
Should you be buying or building your data pipelines?
Three threats to customer data quality (and how to avoid them)
Ask an mParticle Solutions Consultant: What is data quality?
When to use a data lake vs data warehouse
How Reverb optimized their data workflows at scale and gave users the rockstar treatment
How to assemble a cross-functional data quality team
How to prepare for your Customer Data Platform implementation
Debug customer event collection in real time
Everything you need to know about data integrations
How do CDPs benefit engineers?
What is a data plan, and why is it important to have one?
Data engineering
How EPIX leverages mParticle to simplify data collection and unlock use cases
mParticle Product
Part 1: Integrate Server-side Events from your Shopify eCommerce Store with mParticle
What is a UUID?
6 tips for building a Customer Data Platform tracking plan
Probabilistic vs deterministic: Which method should you be using for identity resolution?
What is Gatsby?
How to set up your Customer Data Platform team
What is data engineering?
Python and SQL: Complementary tools for complex challenges in data science
The value of a universal customer ID across your tech stack
Relational vs. Non-Relational Databases
How to stop endless data shipping cycles
Capture page navigation events in a React Application
Avoiding the growth trap
APIs vs. Webhooks: What’s the difference?
Smartype Generate: Translate any JSON schema into data collection libraries for web, iOS and Android
CDPs vs. Data Lakes: What’s the difference, and can you use both?
CDP vs Data Warehouse: What's the difference?
Should you build or buy a Customer Data Platform?
Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
Meet your marketing goals with customer data
Test in production with mParticle and Split
Smartype: Proper event collection at run time
Target with precision with Amazon Advertising
How JetBlue improved their mobile customer experience
Data is a team sport: Q4 feature announcements
Real-time event processing with Kafka
User Aliasing API: Clarify customer journeys
Improve products with AI and Machine Learning
Load data to Snowflake data warehouse
Introducing the Profile API for hyper-personalization at scale
10 Critical data infrastructure capabilities
Customer Data Platform Use Cases Guide: Media
How to plan your integrated data layer
ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments
Introducing Rules
Announcing our integration with Google Cloud Storage
15 questions to evaluate CDP data preparation capabilities
Hyperloglog Algorithm: A must-know for data scientists
Make the right mobile architecture decisions
Announcing our Feeds integration with Salesforce Marketing Cloud!
Behind the script: Building a Roku SDK
How Venmo increased user engagement by 30%
The problem with app updates: Communication breakdown
Why webhooks aren’t enough for rapid deployment
Let’s talk about how mParticle can get your business ready to scale. Fast.
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