Resources

rampup

Webinars

Online and offline personalization strategies

Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.

March 20, 2020
Learn how to improve data quality in this mParticle webinar on demand diving into Data Master.

Webinars

Get your flywheel in motion with Data Master

Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.

February 20, 2020
digital in store marketing

Guides

Digital in-store marketing with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.

Kale Bogdanovs
retail personalization

Guides

Retail personalization with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to provide personalized experiences in your eCommerce app.

Kale Bogdanovs
personalization in customer service

Guides

Win back at-risk customers

Follow this workflow to learn how you can use mParticle’s Profile API to identify customers who are at risk of churning at key points in the customer journey, both in-app and through customer service channels.

Kale Bogdanovs
location based marketing

Webinars

How Drybar is powering location-based marketing

Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.

Guides

Customer Data Platform Use Case Guide: Media

A customer data platform is only as valuable as the business case use cases it supports. Learn how to your ground customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.

marketing-audience-segmentation

Webinars

Powering audience segmentation with mParticle

Watch the webinar recording to learn how you can leverage mParticle's audience suite capabilities to create a customer-centric product roadmap, personalize messaging, and improve overall customer experience.

October 22, 2019
Media SDK webinar on demand by mParticle

Webinars

Get granular with streaming media metrics

mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.

October 29, 2019
facebook-marketing-program

Webinars

Inside GOAT's full-funnel growth strategy

Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.

July 18, 2019

Webinars

Make better decisions with improved attribution

Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.

May 17, 2019
real time marketing

Guides

Real time, real results

Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.