Webinars
Eclipse customers’ expectations: How the Wall Street Journal optimizes campaign targeting with AI
Tune in to this 45 minute live workshop on May 3rd to learn more about how the Wall Street Journal improves personalization programs with predictive insights—and you can too.
Guides
The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
mParticle Education Series: Decision Making, Data, and Poker with Annie Duke
Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.
Online and offline personalization strategies
Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.
Get your flywheel in motion with Data Master
Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.
Digital in-store marketing with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.
Retail personalization with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to provide personalized experiences in your eCommerce app.
Win back at-risk customers
Follow this workflow to learn how you can use mParticle’s Profile API to identify customers who are at risk of churning at key points in the customer journey, both in-app and through customer service channels.
How Drybar is powering location-based marketing
Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.
Customer Data Platform Use Case Guide: Media
A customer data platform is only as valuable as the business case use cases it supports. Learn how to your ground customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.
Powering audience segmentation with mParticle
Watch the webinar recording to learn how you can leverage mParticle's audience suite capabilities to create a customer-centric product roadmap, personalize messaging, and improve overall customer experience.
Get granular with streaming media metrics
mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.
Inside GOAT's full-funnel growth strategy
Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.
Make better decisions with improved attribution
Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.
Real time, real results
Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.
