Resources

personalization in customer service

Guides

Win back at-risk customers

Follow this workflow to learn how you can use mParticle’s Profile API to identify customers who are at risk of churning at key points in the customer journey, both in-app and through customer service channels.

Kale Bogdanovs
location based marketing

Webinars

How Drybar is powering location-based marketing

Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.

Guides

Customer Data Platform Use Case Guide: Media

A customer data platform is only as valuable as the business case use cases it supports. Learn how to your ground customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.

marketing-audience-segmentation

Webinars

Powering audience segmentation with mParticle

Watch the webinar recording to learn how you can leverage mParticle's audience suite capabilities to create a customer-centric product roadmap, personalize messaging, and improve overall customer experience.

October 22, 2019
Media SDK webinar on demand by mParticle

Webinars

Get granular with streaming media metrics

mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.

October 29, 2019
facebook-marketing-program

Webinars

Inside GOAT's full-funnel growth strategy

Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.

July 18, 2019

Webinars

Make better decisions with improved attribution

Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.

May 17, 2019
real time marketing

Guides

Real time, real results

Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.

dmp ccpa

Guides

New eBook: Does your DMP spark joy?

A lot has changed since most brands first “hired” their DMP—GDPR, the rise of Walled Gardens, browser tracking preventions. Has your data strategy kept up?

real-time-segmentation

Webinars

Improve customer experience with real-time segmentation

Learn how mParticle can be used to create and maintain audiences across devices, platforms and tools.

April 24, 2019
Use Optimizely with mParticle to empower marketing and product teams.

Guides

Improve customer experiences with A/B testing

Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.

Abril McCloud

Guides

The Straight Talk on CDPs

Download the Winterberry Group report, courtesy of mParticle