Bringing AI to your marketing stack
Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.
The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
Win back at-risk customers
Follow this workflow to learn how you can use mParticle’s Profile API to identify customers who are at risk of churning at key points in the customer journey, both in-app and through customer service channels.
How Drybar is powering location-based marketing
Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.
Customer Data Platform Use Case Guide: Media
A customer data platform is only as valuable as the business case use cases it supports. Learn how to your ground customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.
Powering audience segmentation with mParticle
Watch the webinar recording to learn how you can leverage mParticle's audience suite capabilities to create a customer-centric product roadmap, personalize messaging, and improve overall customer experience.
Get granular with streaming media metrics
mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.
Inside GOAT's full-funnel growth strategy
Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.
Make better decisions with improved attribution
Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.
Real time, real results
Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.
New eBook: Does your DMP spark joy?
A lot has changed since most brands first “hired” their DMP—GDPR, the rise of Walled Gardens, browser tracking preventions. Has your data strategy kept up?
Improve customer experience with real-time segmentation
Learn how mParticle can be used to create and maintain audiences across devices, platforms and tools.
Improve customer experiences with A/B testing
Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.