mParticle

Guides

First-party Data: The Secret Ingredient for a Differentiated Dining Experience

Ready to win more customers and increase your revenue with a best-in-class digital dining experience? Download this guide to learn how you can deliver attention-grabbing and personalized experience across the entire customer journey with first-party data.

Webinars

Exploring Composability in the Customer Data Stack

Are you ready to evolve your approach to customer data management? Dive into this recorded panel session featuring Karan Gupta, Head of CRM at Marley Spoon; Sunil Pereira, Principal, Industry Specialist - Advertising & Marketing at AWS; and Chee Chew, CPO at mParticle. Together, they delve into the rise of composability within the customer data stack and share strategies to maximize your data's business impact.

Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

Videos

What’s next in mobile marketing

Mobile marketing and business leaders from Airbnb, Foursquare, and more talk about what’s next.

Team mParticle – July 20, 2016

Videos

App engagement lessons from Spotify

Growth Marketing Consultant Dimitar Dzharov discusses the shift in focus from acquisition to engagement in mobile app marketing.

Jessica Lindsay – July 19, 2016

Videos

Inside Starwood’s Mobile Marketing Stack

Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.

Team mParticle – July 15, 2016

Videos

The critical components of a customer data layer

Learn how forward-thinking brands are breaking down the data silos, why not all data platforms are created equal and the 5 defining characteristics of modern, API-led customer data infrastructure.

Team mParticle – May 05, 2017

Videos

5 Essential components of the mobile marketing stack

Prolific's Al Harnisch on how mobile-first brands should think about their growth stacks.

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