Resources

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manage compliance

Guides

Manage user consent with OneTrust

This guide will show you how to collect, store, and share customer data according to user consent choices and data management requests across your organization by integrating OneTrust and mParticle.

Guides

Infographic: Qualitative analytics from AppSee

Check out this infographic to learn how mParticle and Appsee integrate to provide you with qualitative analytics for your Android or iOS app.

Guides

Connect mobile and web data to Adobe Analytics

This workflow will show you how to use mParticle to collect user engagement data and attributes from your web and mobile/connected device properties and connect them to Adobe Analytics in a matter of minutes.

Abril McCloud
data ownership

Webinars

Data ownership and an in-house approach: Activating first-party data in the programmatic world

In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.

December 20, 2018
build-your-customer-data-platform-roadmap-mparticle-guide

Guides

CDP use case guide

A customer data platform is only as valuable as the business use cases it supports. Learn how to ground your vendor selection and roadmap in canonical use cases to avoid disappointment and accelerate success.

b2c data management webinar

Webinars

How customer-obsessed brands manage data

In this on-demand webinar, hear mParticle's CMO and Head of Solutions Engineering as they share how top B2C brands use data differently than everyone else.

November 09, 2018

Webinars

Know your customers through data and experimentation

Learn how to fuel your entire tech stack with customer data in this on-demand webinar with mParticle and Mixpanel.

October 17, 2018
Clearbit and mParticle Webinar on Demand

Webinars

Beyond the Hype: Getting started on your Artificial Intelligence (AI) for marketing journey

Learn how to get your data ready for predictive personalization in this on-demand webinar.

Abril McCloud – August 13, 2018
mobile data collection

Videos

Where does mobile data fit in your infrastructure?

Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.

Abril McCloud – August 10, 2018

Videos

When is the best time to invest in a CDP?

Some companies are better off waiting before they invest in a customer data platform, while others aren't. Check out this 3-minute video to determine where you fit.

July 20, 2018

Videos

Why not all customer data integration methods are created equal

Modern marketing stacks are made up of dozens of different tools and systems, requiring marketers to find a way to integrate all of their data. But, not all customer data integration methods are equal. Watch this 3-minute explainer to learn more.

July 18, 2018

Videos

Where does a CDP sit in a typical enterprise infrastructure?

Learn how a CDP can help streamline and enhance existing enterprise infrastructure with this five minute explainer video from mParticle.

July 18, 2018
overstock personalization

Webinars

Inside Overstock's Personalization Engine

Learn how Overstock powers personalization across web, email, mobile, and beyond.

Guides

The complete guide to Customer Data Platforms

Read this in-depth guide on Customer Data Platforms to learn about their capabilities and how you can benefit from its implementation.

February 15, 2018
cdp-vendors

Guides

The CDP Vendor Comparison Tool

Selecting the right Customer Data Platform for your team is an important decision, but your evaluation doesn’t have to be a complex process. Use this comparison tool to prioritize the platform features that are most important to you and track how different vendors compare.

cdp gdpr

Webinars

Support GDPR compliance with a CDP

GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.

Alexandra Maguire – December 12, 2017
gdpr ccpa

Guides

Prepare for GDPR with a CDP

With the GDPR enforcement date looming, many brands are scrambling to get their customer data processes up to regulation. Learn how a CDP can help.

Abril McCloud

Webinars

Webinar: Best practices—Implementing a CDP

Hear experts from mParticle as they discuss how to implement a CDP using best practices to help you harness and activate your customer data.

June 05, 2018

Guides

Infographic: How GDPR will impact customer data usage

The GDPR is fundamentally changing the way companies can collect and use customer data. Are you ready?

Videos

Programmatic IO session: Best practices for implementing a CDP

Watch the recording of mParticle's workshop at Programmatic IO San Francisco covering key CDP use cases and the best practices you should follow for implementing a CDP into your tech stack.

April 11, 2018

Videos

How top brands create "wow" moments with data

Watch mParticle CMO David Spitz's keynote at MAU 2018 on the future of customer experience in a connected age, and why some brands succeed where most currently fail.

April 27, 2018

Videos

Customer Success Story: Postmates

Postmates connected its entire marketing stack around a single source of truth.

event data collection

Videos

Simplify and optimize event data collection

Bleacher Report was able to simplify and optimize their event data collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.

June 29, 2017

Guides

The retailer's guide to winning in the mobile moment

Identify and design mobile experiences that will supercharge your digital and physical commerce revenues

new crm

Guides

The new consumer marketing: It’s personal.

In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them. Learn more about Customer Data Platforms and why many are calling them the new CRM.

Webinars

08.30.16 | Maximizing the Lifetime Value of App Users

Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.

Jessica Lindsay – August 30, 2016

Webinars

08.17.16 | Harnessing Mobile to Drive Omnichannel Success

Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.

Jessica Lindsay – August 17, 2016

Webinars

10.27.16 | Mobile Data in a Multi-Screen World

mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.

Shana Pilewski – October 27, 2016

Videos

5 Essential components of the mobile marketing stack

Prolific’s Al Harnisch on how mobile-first brands should think about their growth stacks.

Abril McCloud – May 19, 2017

Webinars

Acquiring High-Value Users, The Right Way

Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.

Jessica Lindsay – August 03, 2016

Videos

Why users prefer apps to web

MoLabs Founder & CEO, Jim Payne, discusses the difference between apps and web and what’s next in mobile.

Jessica Lindsay – July 15, 2016

Videos

What’s next in mobile marketing

Mobile marketing and business leaders from Airbnb, Foursquare, and more talk about what’s next.

Team mParticle – July 20, 2016