Resources

Webinars

Driving digital transformation in financial services

Digital transformation in financial services has changed from being a goal for the future to a necessity for survival in the present. Hear how industry leaders are successfully driving digital transformation in their organizations.

September 08, 2020
future of food and beverage

Webinars

The Digital Future of Food & Beverage

Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.

August 19, 2020

Webinars

Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute

If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.

July 09, 2020
customer data platform linting

Webinars

mParticle Linting: Real-time event feedback

mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.

July 01, 2020
data planning command line interface

Webinars

Ensure proper event collection at run time

With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.

June 12, 2020
data quality developer tools

Webinars

Data quality management for developers

Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.

May 13, 2020

Webinars

Live Customer Data Platform Demo and Q&A

Heard about CDPs before, but still yet to see how they work or what you can do with them?

April 13, 2020
split-integration-development

Guides

Clarify customer journeys Split and mParticle

This workflow will show you to use Split and mParticle to join your customer and feature data for data- (and impact!) driven product development and a greater, more holistic understanding of your customers’ journeys and experiences.

Abril McCloud

Webinars

Online and offline personalization strategies

Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.

March 20, 2020
Learn how to improve data quality in this mParticle webinar on demand diving into Data Master.

Webinars

Get your flywheel in motion with Data Master

Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.

February 20, 2020
digital in store marketing

Guides

Digital in-store marketing with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.

Kale Bogdanovs
retail personalization

Guides

Retail personalization with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to provide personalized experiences in your eCommerce app.

Kale Bogdanovs