Webinars
Eclipse customers’ expectations: How the Wall Street Journal optimizes campaign targeting with AI
Tune in to this 45 minute live workshop on May 3rd to learn more about how the Wall Street Journal improves personalization programs with predictive insights—and you can too.
Guides
The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
mParticle Education Series: Decision Making, Data, and Poker with Annie Duke
Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.
How customer-obsessed brands manage data
In this on-demand webinar, hear mParticle's CMO and Head of Solutions Engineering as they share how top B2C brands use data differently than everyone else.
Know your customers through data and experimentation
Learn how to fuel your entire tech stack with customer data in this on-demand webinar with mParticle and Mixpanel.
Beyond the Hype: Getting started on your Artificial Intelligence (AI) for marketing journey
Learn how to get your data ready for predictive personalization in this on-demand webinar.
Videos
Where does mobile data fit in your infrastructure?
Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.
When is the best time to invest in a CDP?
Some companies are better off waiting before they invest in a customer data platform, while others aren't. Check out this 3-minute video to determine where you fit.
Why not all customer data integration methods are created equal
Modern marketing stacks are made up of dozens of different tools and systems, requiring marketers to find a way to integrate all of their data. But, not all customer data integration methods are equal. Watch this 3-minute explainer to learn more.
Where does a CDP sit in a typical enterprise infrastructure?
Learn how a CDP can help streamline and enhance existing enterprise infrastructure with this five minute explainer video from mParticle.
Inside Overstock's Personalization Engine
Learn how Overstock powers personalization across web, email, mobile, and beyond.
Read this in-depth guide on Customer Data Platforms to learn about their capabilities and how you can benefit from its implementation.
The CDP Vendor Comparison Tool
Selecting the right Customer Data Platform for your team is an important decision, but your evaluation doesn’t have to be a complex process. Use this comparison tool to prioritize the platform features that are most important to you and track how different vendors compare.
Support GDPR compliance with a CDP
GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.
Prepare for GDPR with a CDP
With the GDPR enforcement date looming, many brands are scrambling to get their customer data processes up to regulation. Learn how a CDP can help.
Webinar: Best practices—Implementing a CDP
Hear experts from mParticle as they discuss how to implement a CDP using best practices to help you harness and activate your customer data.
Infographic: How GDPR will impact customer data usage
The GDPR is fundamentally changing the way companies can collect and use customer data. Are you ready?
Programmatic IO session: Best practices for implementing a CDP
Watch the recording of mParticle's workshop at Programmatic IO San Francisco covering key CDP use cases and the best practices you should follow for implementing a CDP into your tech stack.
How top brands create "wow" moments with data
Watch mParticle CMO David Spitz's keynote at MAU 2018 on the future of customer experience in a connected age, and why some brands succeed where most currently fail.
Simplify and optimize event data collection
Bleacher Report was able to simplify and optimize their event data collection with mParticle’s single, seamless SDK; saving their product team hours of engineering work.
Customer Success Story: Postmates
Postmates connected its entire marketing stack around a single source of truth.
The retailer's guide to winning in the mobile moment
Identify and design mobile experiences that will supercharge your digital and physical commerce revenues
The new consumer marketing: It’s personal.
In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them. Learn more about Customer Data Platforms and why many are calling them the new CRM.
08.30.16 | Maximizing the Lifetime Value of App Users
Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.
08.17.16 | Harnessing Mobile to Drive Omnichannel Success
Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.
10.27.16 | Mobile Data in a Multi-Screen World
mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.
5 Essential components of the mobile marketing stack
Prolific’s Al Harnisch on how mobile-first brands should think about their growth stacks.
Acquiring High-Value Users, The Right Way
Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.
Why users prefer apps to web
MoLabs Founder & CEO, Jim Payne, discusses the difference between apps and web and what’s next in mobile.
What’s next in mobile marketing
Mobile marketing and business leaders from Airbnb, Foursquare, and more talk about what’s next.
App engagement lessons from Spotify
Growth Marketing Consultant Dimitar Dzharov discusses the shift in focus from acquisition to engagement in mobile app marketing.
Inside Starwood’s Mobile Marketing Stack
Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.
The critical components of a customer data layer
Learn how forward-thinking brands are breaking down the data silos, why not all data platforms are created equal and the 5 defining characteristics of modern, API-led customer data infrastructure.
Prolific's Al Harnisch on how mobile-first brands should think about their growth stacks.
