Bringing AI to your marketing stack
Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.
The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
Driving digital transformation in financial services
Digital transformation in financial services has changed from being a goal for the future to a necessity for survival in the present. Hear how industry leaders are successfully driving digital transformation in their organizations.
The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.
Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute
If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.
mParticle Linting: Real-time event feedback
mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.
Ensure proper event collection at run time
With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.
Data quality management for developers
Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.
Live Customer Data Platform Demo and Q&A
Heard about CDPs before, but still yet to see how they work or what you can do with them?
Clarify customer journeys Split and mParticle
This workflow will show you to use Split and mParticle to join your customer and feature data for data- (and impact!) driven product development and a greater, more holistic understanding of your customers’ journeys and experiences.
Online and offline personalization strategies
Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.
Get your flywheel in motion with Data Master
Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.
Digital in-store marketing with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.