Resources

chee-chew

Webinars

mParticle Education Series: Data and Competitive Advantage with Chee Chew

Watch Chee Chew, CPO of mParticle, share his learnings from working with data-centric businesses like Amazon.

data-planning

Webinars

Realize the full benefit of customer data with our new Data Planning tools and templates

Learn how data planning mitigates bad data early by aligning key stakeholders, setting expectations, and managing inevitable changes to achieve better outcomes and scale your business.

October 11, 2021

Webinars

mParticle Education Series: Decision Making, Data, and Poker with Annie Duke

Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.

October 06, 2021
how-to-build-your-first-party-data-strategy-webinar

Webinars

mParticle Education Series: How to build your first-party data strategy

Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.

complete guide to cdps for engineers

Guides

The complete guide to Customer Data Platforms for engineers

What the hell is a CDP, and why should developers care about them?

customer data platform for engineers

Guides

Email learning journey: An introduction to CDPs for engineers

Master the fundamental concepts of Customer Data Platforms with this six-week email learning journey.

complete-guide-to-customer-data-platforms

Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

customer data infrastructure

Guides

Generic data infrastructure isn’t enough

Can your data stack keep up with the personalization, measurement, and customer support demands of your team? Download this free customer data infrastructure guide to learn how you can use a CDI to support scalable customer engagements across every touchpoint, channel, and device.

Michael Katz

Webinars

Build a high quality customer data pipeline to accelerate growth

Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.

October 28, 2020

Webinars

Driving digital transformation in financial services

Digital transformation in financial services has changed from being a goal for the future to a necessity for survival in the present. Hear how industry leaders are successfully driving digital transformation in their organizations.

September 08, 2020
future of food and beverage

Webinars

The Digital Future of Food & Beverage

Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.

August 19, 2020

Webinars

Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute

If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.

July 09, 2020