Resources

Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

Guides

Generic data infrastructure isn’t enough

Can your data stack keep up with the personalization, measurement, and customer support demands of your team? Download this free customer data infrastructure guide to learn how you can use a CDI to support scalable customer engagements across every touchpoint, channel, and device.

Webinars

Build a high quality customer data pipeline to accelerate growth

Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.

Webinars

Driving digital transformation in financial services

Digital transformation in financial services has changed from being a goal for the future to a necessity for survival in the present. Hear how industry leaders are successfully driving digital transformation in their organizations.

Webinars

The Digital Future of Food & Beverage

Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.

Webinars

Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute

If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.

Webinars

mParticle Linting: Real-time event feedback

mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.

Webinars

Ensure proper event collection at run time

With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.

Webinars

Data quality management for developers

Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.

Webinars

Live Customer Data Platform Demo and Q&A

Heard about CDPs before, but still yet to see how they work or what you can do with them?

Guides

Clarify customer journeys Split and mParticle

This workflow will show you to use Split and mParticle to join your customer and feature data for data- (and impact!) driven product development and a greater, more holistic understanding of your customers’ journeys and experiences.

Webinars

Online and offline personalization strategies

Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.

Webinars

Get your flywheel in motion with Data Master

Learn how mParticle's Data Master enables you to improve data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.

Guides

Digital in-store marketing with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.

Guides

Retail personalization with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to provide personalized experiences in your eCommerce app.

Guides

Win back at-risk customers

Follow this workflow to learn how you can use mParticle’s Profile API to identify customers who are at risk of churning at key points in the customer journey, both in-app and through customer service channels.

Webinars

How Drybar is powering location-based marketing

Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.

Guides

Customer Data Platform Use Case Guide: Media

A customer data platform is only as valuable as the business case use cases it supports. Learn how to your ground customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.

Webinars

Powering audience segmentation with mParticle

Watch the webinar recording to learn how you can leverage mParticle's audience suite capabilities to create a customer-centric product roadmap, personalize messaging, and improve overall customer experience.

Webinars

Get granular with streaming media metrics

mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.

Webinars

Inside GOAT's full-funnel growth strategy

Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.

Webinars

Make better decisions with improved attribution

Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.

Guides

Real time, real results

Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.

Guides

New eBook: Does your DMP spark joy?

A lot has changed since most brands first “hired” their DMP—GDPR, the rise of Walled Gardens, browser tracking preventions. Has your data strategy kept up?

Webinars

Improve customer experience with real-time segmentation

Learn how mParticle can be used to create and maintain audiences across devices, platforms and tools.

Guides

Improve customer experiences with A/B testing

Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.

Guides

The Straight Talk on CDPs

Download the Winterberry Group report, courtesy of mParticle

Webinars

Unify customer data to a single customer view

Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.

Webinars

Build contextual, cross-channel experiences

Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.

Webinars

How to create unforgettable customer journeys

Join mParticle and Criteo at 12pm ET on March 28th 2019 to learn how to leverage your data to create the best customer experience.

Guides

Improve your mobile retargeting with Aarki

This workflow shows you how to create more granular, contextualized audience segments to better inform your real-time bidding for mobile retargeting at scale with Aarki and mParticle's AudienceSync User Attribute Forwarding feature.

Webinars

Best practices for implementing the mParticle SDK in your mobile app

Learn how you can simplify mobile tagging by instrumenting the mParticle SDK in your app. Collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles.