Resources

Webinars

Democratizing customer data: Comparing the modern data stack and customer data platforms

Chris Sell, CEO and co-founder of Flywheel Software, and Michael Katz, CEO and co-founder of mParticle highlight how companies can evaluate and measure best-in-class solutions, and do more with your customer data.

mparticle-indicative-webinar

Webinars

mParticle & Indicative: Accelerate your customer data strategy

Watch this fireside chat with Michael Katz, CEO and Founder of mParticle, Jeremy Levy, former CEO and co-founder of Indicative, and Chee Chew, Chief Product Officer to learn more about their joint strategic vision helping brands accelerate their time to data value.

calculated-attributes

Guides

Calculated Attributes use case guide

Get inspired! See how Calculated Attributes can be used to power personalized experiences throughout the customer journey.

December 06, 2021
chee-chew

Webinars

mParticle Education Series: Data and Competitive Advantage with Chee Chew

Watch Chee Chew, CPO of mParticle, share his learnings from working with data-centric businesses like Amazon.

data-planning

Webinars

Realize the full benefit of customer data with our new Data Planning tools and templates

Learn how data planning mitigates bad data early by aligning key stakeholders, setting expectations, and managing inevitable changes to achieve better outcomes and scale your business.

October 11, 2021

Webinars

mParticle Education Series: Decision Making, Data, and Poker with Annie Duke

Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.

October 06, 2021
how-to-build-your-first-party-data-strategy-webinar

Webinars

mParticle Education Series: How to build your first-party data strategy

Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.

complete guide to cdps for engineers

Guides

The complete guide to Customer Data Platforms for engineers

What the hell is a CDP, and why should developers care about them?

customer data platform for engineers

Guides

Email learning journey: An introduction to CDPs for engineers

Master the fundamental concepts of Customer Data Platforms with this six-week email learning journey.

complete-guide-to-customer-data-platforms

Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

customer data infrastructure

Guides

Generic data infrastructure isn’t enough

Can your data stack keep up with the personalization, measurement, and customer support demands of your team? Download this free customer data infrastructure guide to learn how you can use a CDI to support scalable customer engagements across every touchpoint, channel, and device.

Michael Katz

Webinars

Build a high quality customer data pipeline to accelerate growth

Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.

October 28, 2020