The mParticle Monthly Newsletter
Sign up to receive a monthly roundup of the latest customer data, mobile, and marketing tech news.
The essential CDP reading list
Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).
Accelerate your identity-based advertising with mParticle and Google Customer Match
mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.
Security manifesto from mParticle’s CISO
We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.
What’s new at mParticle, February 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Expanding data collection capabilities with Xbox SDK
We’re excited to announce that mParticle now supports Xbox!
Create better product experiences with machine learning powered by Attractor and mParticle
mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
Analyze cross-channel campaign performance with Tenjin and mParticle
mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.
Power smarter advertising with Conversant and mParticle
mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.
By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
Transform conversations into conversions with Instabot and mParticle
mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.
Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.
Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.
Mixpanel is a product analytics platform that enables everyone to learn from and act on their mobile and web data.
Reward shoppers and drive incremental in-store and mobile sales with Ibotta and mParticle
mParticle customers can now forward real-time customer data like product views, add to carts, and purchases to Ibotta without any custom development.
Partner Spotlight: POSSIBLE Mobile
Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile
Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle
mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.
mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.
Understand customer movement patterns with SafeGraph and mParticle
Customers can control server-to-server integrations and stream real-time mobile location data directly from their apps to SafeGraph via mParticle's platform
The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.
mParticle raises $35 million and launches industry-first identity management suite
With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.
mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform
mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.
Announcing mParticle’s integration with Mediasmart
Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.
Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.
Urban Airship partnership
With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.
Announcing our new integration with Salesforce Marketing Cloud
Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).
Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…
Announcing our Integration with Adikteev
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting…
Partner Spotlight: Criteo
Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…
Zendesk is a customer service platform designed to create better customer relationships.
Announcing our Integration with Skyhook
Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.