The Customer Data Platform Comparison Tool
Selecting the right Customer Data Platform for your team is an important decision, but your evaluation doesn’t have to be a complex process. Use this comparison tool to prioritize the platform features that are most important to you and track how different vendors compare.
mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.
SIIA names mParticle as the Best Customer Data Platform (CDP) Solution
Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.
mParticle is a 2019 SIIA CODiE Award winner for the Best CDP Solution
mParticle is happy to announce that it has been selected as a 2019 SIIA CODiE Award winner for the Best Customer Data Platform (CDP) Solution category.
mParticle receives ISO 27001 certification and SOC 2 Type II attestation
Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.
mParticle named one of Inc. magazine’s Best Workplaces for 2019
Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.
7 companies that give staff paid time off when they get a puppy
Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.
18 East Coast companies to check out now
mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.
mParticle expands partnership with Facebook with event-level data integration
mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.
Employers offer "pawternity" benefits to attract animal lovers
CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.
Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners
The New York Times's Matthew Haag discusses 'Fur-ternity Leave' - paid short-term leave for new pet owners now being offered by companies around the world.
The essential Customer Data Platform reading list
Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).
Accelerate your identity-based advertising with mParticle and Google Customer Match
mParticle’s new integration with Google Customer Match enables marketers to use first-party CRM data to fuel paid media buying.
Everyone wants to be a CDP. Here's who's actually doing it.
While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.
Security manifesto from mParticle’s CISO
We are committed to providing the most secure Customer Data Platform (CDP) on the market and prioritizing our customers' data privacy.
What’s new at mParticle, February 2018
To serve our customers in a rapidly-changing environment, mParticle is committed to constantly improving upon its partner ecosystem by adding…
Snapchat partnership with mParticle
By partnering with mParticle, marketers can coordinate Snapchat ads with the rest of their marketing and analytics stack for a seamless customer experience.
Expanding data collection capabilities with Xbox SDK
We’re excited to announce that mParticle now supports Xbox!
Create better product experiences with machine learning powered by Attractor and mParticle
mParticle’s integration allows product teams to quickly uncover actionable insights by connecting their data to Attractor's intelligence platform.
Through mParticle, marketers can sync Marketing Cloud campaigns and insights with the rest of their stack to deliver a more seamless customer experience
Analyze cross-channel campaign performance with Tenjin and mParticle
mParticle’s integration allows marketers to use Tenjin for campaign attribution without installing their SDK, significantly reducing integration resources.
Power smarter advertising with Conversant and mParticle
mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.
By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
Transform conversations into conversions with Instabot and mParticle
mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.
Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.
Stream real-time data to Adjust and 175+ other services without having to install additional SDKs through the mParticle integration.
Mixpanel is a product analytics platform that enables everyone to learn from and act on their mobile and web data.
Reward shoppers and drive incremental in-store and mobile sales with Ibotta and mParticle
mParticle customers can now forward real-time customer data like product views, add to carts, and purchases to Ibotta without any custom development.
Partner Spotlight: POSSIBLE Mobile
Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile
Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle
mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.
mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.
The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.
mParticle raises $35 million and launches industry-first identity management suite
With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.
mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform
mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.
Announcing mParticle’s integration with Mediasmart
Mediasmart is a mobile-first demand side platform (DSP) that helps brands optimize the media buying process for mobile display campaigns.
Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.
Urban Airship partnership
With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.
Announcing our new integration with Salesforce Marketing Cloud
Today we are excited to announce a new integration with Salesforce Marketing Cloud (SFMC).
Branch, featured in the Mobile Marketing Deep Linking column of mParticle’s Periodic Table of App Data SDKs, helps more than…
Announcing our Integration with Adikteev
Adikteev is a machine learning driven marketing platform that provides media buyers and advertisers with disruptive ad units and targeting…
Partner Spotlight: Criteo
Criteo, featured in the acquisition and re-targeting column of mParticle’s Periodic Table of App Data SDKs, provides a marketplace for…
Zendesk is a customer service platform designed to create better customer relationships.
Announcing our Integration with Skyhook
Skyhook provides mobile location-based tracking for companies like Apple, Samsung, Sony, and Mapquest.
Announcing the new Google Marketing Platform integration
We’re excited to announce a new partner in our latest integrations release – Google Marketing Platform (formerly Doubleclick!
7 New digital marketing stats that jump off the page
These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.
mParticle raises $17.5 million Series B
mParticle, the leading customer data platform, announced a $17.5 million Series B, led by new investor, Bain Capital.
Drawbridge and mParticle announce partnership
Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.
mParticle raises $35 million Series C
mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.
mParticle receives Mobile Customer Experience Innovation award
The Compass Intelligence Awards recognize the top innovators, technologies, best-in-class solutions and products, and leaders in the mobile, IoT, and emerging technology industries.