Acquisition and Retention

Detour of the year: How Burger King swerved its way to 6MM loyal app users

Learn how Burger King implemented an integrated tech stack and data strategy to launch the acclaimed Whopper Detour campaign, drive 6MM app downloads, and deliver better, real-time customer experiences on the BK mobile app.

Inside Starwood’s Mobile Marketing Stack

Anna Zeng discusses the key elements of the “mobile stack” and how Starwood uses mParticle to minimize engineering cycles.

Discovery as a tool for mobile retention

Learn how discovery leads to stronger mobile retention for users who want to browse and explore content long after initial download.