Identity

Stop bad data at the source

Learn how mParticle's Data Master allows you to standardize and validate customer data before it gets shared across systems, applications, and teams.

Drive unique customer experiences everywhere with mParticle’s Profile API

The new Profile API allows you to leverage mParticle’s comprehensive, omnichannel user profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTPS request.

Get granular with streaming media metrics—learn how with mParticle

One implementation, all your content engagement metrics, all major media platforms and players. Watch the webinar on demand to learn more.

Tame your customer journey chaos with mParticle’s new User Aliasing API

mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.

The rise of data-driven retail

Retail and eCommerce brands have access to more customer engagement data than ever, but few are using it to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject in the first installment of this three-part series.

Identity resolution and cross-device identity management

mParticle's CEO & Co-founder, Michael Katz, explains why identity resolution needs to be coupled with data capture in order to yield the best results for today's brands in this MarTech Advisor piece.

New customer data platform research sets the record straight

Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.

Customer Data Management Best Practices for Omnichannel Retail & QSR brands

Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a customer data platform (CDP).

Introducing Audience Download

Power your identity-based marketing everywhere with Audience Download.

Why identity matching is broken, and how to resolve it

Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.

Power identity-based marketing with AudienceSync

A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.

Sophisticated identity management made easy with IDSync

Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.

Why multi-faceted identity matters

Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.

How Overstock uses machine learning to drive one-to-one engagement

Learn how Overstock implemented sustainable, scalable technical systems to create seamless customer experiences and drive one-to-one engagement.