Resources

Make better decisions with improved attribution

Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.

Improve customer experience with real-time segmentation

Learn how mParticle can be used to create and maintain audiences across devices, platforms and tools.

Unify customer data to a single customer view

Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.

Build contextual, cross-channel experiences

Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.

How to create unforgettable customer journeys

Join mParticle and Criteo at 12pm ET on March 28th 2019 to learn how to leverage your data to create the best customer experience.

Best practices for implementing the mParticle SDK in your mobile app

Learn how you can simplify mobile tagging by instrumenting the mParticle SDK in your app. Collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles.

Data management for omnichannel retail brands

Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a Customer Data Platform (CDP).

Data ownership and an in-house approach: Activating first-party data in the programmatic world

In this webinar on demand, watch mParticle Co-Founder & CEO Michael Katz and Beeswax CEO Ari Paparo discuss how to effectively integrate and activate on first-party data.

How customer-obsessed brands manage data

In this on-demand webinar, hear mParticle's CMO and Head of Solutions Engineering as they share how top B2C brands use data differently than everyone else.

Know your customers through data and experimentation

Learn how to fuel your entire tech stack with customer data in this on-demand webinar with mParticle and Mixpanel.

Beyond the Hype: Getting started on your Artificial Intelligence (AI) for marketing journey

Learn how to get your data ready for predictive personalization in this on-demand webinar.

Inside Overstock's Personalization Engine

Learn how Overstock powers personalization across web, email, mobile, and beyond.

Support GDPR compliance with a CDP

GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.

Webinar: Best practices—Implementing a CDP

Hear experts from mParticle as they discuss how to implement a CDP using best practices to help you harness and activate your customer data.

08.30.16 | Maximizing the Lifetime Value of App Users

Featuring the SVP of Marketing at Expedia, the VP of Marketing at TaskRabbit, and a Director of Customer Success at mParticle.

08.17.16 | Harnessing Mobile to Drive Omnichannel Success

Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.

10.27.16 | Mobile Data in a Multi-Screen World

mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.

Acquiring High-Value Users, The Right Way

Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.