Bringing AI to your marketing stack
Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.
The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
Realize the full benefit of customer data with our new Data Planning tools and templates
Learn how data planning mitigates bad data early by aligning key stakeholders, setting expectations, and managing inevitable changes to achieve better outcomes and scale your business.
mParticle Education Series: Decision Making, Data, and Poker with Annie Duke
Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.
mParticle Education Series: How to build your first-party data strategy
Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.
Build a high quality customer data pipeline to accelerate growth
Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.
Driving digital transformation in financial services
Digital transformation in financial services has changed from being a goal for the future to a necessity for survival in the present. Hear how industry leaders are successfully driving digital transformation in their organizations.
The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.
Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute
If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.
mParticle Linting: Real-time event feedback
mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.
Ensure proper event collection at run time
With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.
Data quality management for developers
Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.
Live Customer Data Platform Demo and Q&A
Heard about CDPs before, but still yet to see how they work or what you can do with them?
Online and offline personalization strategies
Chances are, you're able to offer some level of personalization. These efforts may be single-channel or siloed from the rest of your customer experience. Our panel shares how they strategically approached personalization across offline and online channels to improve the customer experience and ensure consistency.