Resources

AI Within Reach: The marketer's guide to transforming the customer experience with machine learning

Ready to turn AI hype into reality for your team? Download the guide to learn how you can begin incorporating AI into your workflows to improve the efficiency and effectiveness of your personalization programs.

Data Plan Builder

Take the pain out of data planning by getting started with this data plan template.

The Customer Data Platform Buying Guide

Think your organization might benefit from a Customer Data Platform (CDP), but don't know where to start? This guide provides guidance on how to navigate your CDP evaluation and select a CDP that aligns to your business objectives.

Calculated Attributes use case guide

Get inspired! See how Calculated Attributes can be used to power personalized experiences throughout the customer journey.

The complete guide to Customer Data Platforms for engineers

What the hell is a CDP, and why should developers care about them?

Email learning journey: An introduction to CDPs for engineers

Master the fundamental concepts of Customer Data Platforms with this six-week email learning journey.

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

Generic data infrastructure isn’t enough

Can your data stack keep up with the personalization, measurement, and customer support demands of your team? Download this free customer data infrastructure guide to learn how you can use a CDI to support scalable customer engagements across every touchpoint, channel, and device.

Clarify customer journeys Split and mParticle

This workflow will show you to use Split and mParticle to join your customer and feature data for data- (and impact!) driven product development and a greater, more holistic understanding of your customers’ journeys and experiences.

Digital in-store marketing with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.

Retail personalization with Profile API

Follow this workflow to learn how you can use mParticle's Profile API to provide personalized experiences in your eCommerce app.

Win back at-risk customers

Follow this workflow to learn how you can use mParticle’s Profile API to identify customers who are at risk of churning at key points in the customer journey, both in-app and through customer service channels.