Category

Release notes

mparticle-acquires-indicative

mParticle acquires Indicative to address data entropy

As teams scale, data quality can become a victim to growth and success across the org. I'm extremely excited to share that mParticle has acquired Indicative to help teams solve for data trust with the complexity of scale.

Michael Katz – January 12, 2022
mparticle liveramp

mParticle LiveRamp for Targeting

mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.

Craig Kelly – March 02, 2020

Expanded data collection with native Xbox SDK

mParticle expands data collection capabilities with support of Microsoft Xbox SDK, enabling marketers to expand the breadth of their data collection.

Tricia Prashad – December 14, 2017

mParticle certifies first set of Solution Partners

We’re excited to announce the launch of our mParticle Partner Certification Program, aimed at highlighting mobile-first partners leading the industry in driving omni-channel growth by effectively leveraging the mParticle platform.

Adam Biehler – June 20, 2017

Feeds

mParticle Feeds allow brands to enrich their customer data with insights from their marketing and support platforms automatically.

Tricia Prashad – January 24, 2017

mParticle announces industry-first GDPR compliance capabilities

New features include end-to-end consent and data access management to meet European Union regulations ahead of May 2018 enforcement deadline.

Tricia Prashad – February 15, 2018
mParticle launches third-generation audience segmentation

mParticle launches third-generation audience segmentation

Tricia Prashad – July 13, 2017

mParticle Releases New Features to Boost Data Control & Transparency

The new features launching today, Attribute Value Filters and Data Transfer Alerts, were designed to increase even further the levels of control and transparency mParticle users have over their data.

Team mParticle – April 20, 2016

mParticle’s next-generation platform liberates customer data from the cloud

New UX and Product Enhancements Make It Easy for Marketers to Ingest and Action on Data Previously Stuck Inside SaaS…

Team mParticle – December 08, 2016

Data filters

mParticle Data filters allow brands to control, at a very granular level, what type of data is sent to which service without engineering resources.

Tricia Prashad – January 13, 2017

mParticle releases support for User Attribute Arrays

User attributes have just become more actionable and accessible thanks to our new User Attribute Arrays. Partners that support arrays will be able to ingest data more easily than ever.

Team mParticle – June 21, 2016

mParticle Joins Adobe Technology Partnership Program

The Only Customer Data Platform On The Adobe Marketing Cloud Exchange, mParticle To Deliver Mobile Data Expertise to Adobe Customers NEW YORK, NY July…

Team mParticle – July 27, 2016

mParticle launches audience builder application on Oracle Marketing AppCloud

Team mParticle – September 15, 2016

mParticle Selected as Snapchat Partner To Help Brands Easily Onboard Customer Data

mParticle enables marketers to leverage their customer data to increase engagement on Snapchat in real time.

Team mParticle – January 31, 2017

mParticle raises $15 million Series A led by Social Capital

mParticle has completed a $15 million Series A round to continue expanding their customer data platform.

Team mParticle – January 12, 2016

mParticle Launches with $3 Million Seed Round

The round was led by Bowery Capital with participation from Google Ventures, Greylock Partners and several notable angel investors including Nasir Jones (Nas), Malcolm Chace Jr., Bryan Berard, Michael Barrett, Michael Walrath, Michael Lazerow, and Lars Albright, among others.

Michael Katz – October 15, 2013

New office, team members, and more!

Approaching 60 days since we announced our Series A, we wanted to take a quick minute and share some exciting…

Michael Katz – March 02, 2016

Mappings

Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.

Lori Magyar – February 17, 2015