Demystifying the Data layer: The Transformation of Marketing Data Infrastructure
This report is based on a comprehensive survey and interviews with over 250 senior marketing, data, analytics, and technology leaders across the US, UK, France, and Germany. It provides an evidence-based examination of the current state and emerging trends within the evolving brand data layer architecture.
Download the report now and discover how to transform your data layer into a strategic asset for driving business growth and enhancing customer experiences.