How to set up a team of 'customer data excellence'
In part two of our two-part series on making the most of your Customer Data Platform, we discuss how you can set up a cross-functional team of 'customer data excellence' to operate your CDP.
The complete guide to Customer Data Platforms
Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.
Why you should replace your analytics tracking code with a Customer Data Platform
Analytics tracking tools have become the standard for collecting user events and understand engagement. But in a rapidly evolving market environment, sometimes "standard" isn't enough. Learn more about how you can upgrade your data pipeline with a Customer Data Platform.
Why real-time data processing matters
Business-critical systems shouldn't depend on slow data pipelines. Learn more about real-time data processing and how implementing it strategically can increase efficiency and accelerate growth.
COVID's impact on the financial services industry
In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.
How to use a CDP with your data warehouse
Data warehouses enable critical insights, and speed of data collection and stability of warehousing are important to their performance. Learn how you can use a CDP with your data warehouse to improve functionality and take action on business intelligence.
Should you build or buy a Customer Data Platform?
Customer Data Platforms are a critical piece of the modern data infrastructure. Learn what it takes to build a Customer Data Platform and how to determine whether building a solution or working with a leading vendor is the right path for your organization.
Improve mobile app performance with SDK testing
Implementing third-party SDKs in your mobile app allows Marketers and Product Managers to get data into the tools they love, but unstable third-party code can impact mobile performance and drain engineering resources. Learn how you can get high quality customer data to your team's favorite tools without having to manage excess third-party code.
Test in production with mParticle and Split
Testing with production data allows you to release features with more efficiency and greater confidence, but doing it successfully requires good testing control and data management processes. Learn more about using mParticle and Split feature flags to simplify testing in production.
How Route improved tool onboarding speed and time-to-value by 79%
The Route app lets users track every package they've ordered, from any store and using any carrier, as purchases make their way to their homes. But tracking all of those packages as they travel across the country requires a seriously agile infrastructure capable of handling real-time data. Learn how Route uses mParticle as the foundational hub for their tech stack, allowing them to onboard new tools 79% faster than before to provide customers with the functionality they need without pulling engineering from core development work.
mParticle Linting: Real-time event feedback
mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.
Ensure proper event collection at run time
With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.
Data quality management for developers
Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.
Digital in-store marketing with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.
When identity resolution goes wrong
mParticle CEO and Co-founder, Michael Katz, discusses why identity resolution is so critical for brands today, where mistakes can be made, and how mParticle can help.
Connect to AccuWeather APIs and deliver relevant customer experiences
mParticle users can connect to AccuWeather APIs to further enrich customer profiles with valuable weather data and provide even greater context.
mParticle’s new API could help marketers with “anonymous user” data
Jennifer Cannon of MarketingLand writes about mParticle's User Aliasing API and how the merging of customer profiles can help marketers get closer to a 360-degree view of their customers.
User Aliasing API: Clarify customer journeys
mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.
Google Tag Manager: Scalable web and mobile tag management
The new Google Tag Manager integration from mParticle helps product and marketing teams easily launch pixels and trackers without pre-built connectors across web and mobile applications and collect customer data consistently and compliantly, at scale.
Connect mobile and web data to Adobe Analytics
This workflow will show you how to use mParticle to collect user engagement data and attributes from your web and mobile/connected device properties and connect them to Adobe Analytics in a matter of minutes.